Here’s a “must read” for churches that want to be alive in 50 years.

Make that 20 years.

We tweeted a link to this compelling advice from one of social media’s leading voices.

Since we are just starting with Twitter and have a small following, we are providing a link on this post. His arguments are on target. Church leaders need only substitute the ecclesiastic equivalent to the business world to understand the analogy. His advice applies to any church serious about mission.

Here’s the link. Please, TWEET it as part of our experiment.

Here’s a shortened url to fit in your Twitter count. (More on how to do this later).