2×2 will be undergoing some changes in the next few days. They are structural in nature but over time, will allow us more flexibility in our outreach.

You won’t see a big change at first. We might be adding less content for a few days. But eventually, 2×2 will be easier for our readers to navigate and to find the types of content they are seeking.

We thank our readers and ask for your patience during the process. We are not quite sure what to expect as we work with the experts.

2×2 is growing quickly. Our monthly traffic is more than three times what it was last year at this time. We now have more than 4000 unique visitors every month and a growing subscription list. Last year we had 13,000 unique visitors. In the first two months of this year we’ve had 6,500 visitors, putting us on track to reach 40,000 by year’s end. This figure does not count subscribers who read our posts in LinkedIn, Facebook, Twitter or in email feeds. Combining subscribers with new visitors we are reaching close to 10,000 readers every month. It is probably fair to say that Redeemer, through 2×2, reaches more people than any other Lutheran congregation in the Southeastern Pennsylvania Synod of the Evangelical Lutheran Church in America (SEPA / ELCA).

Not bad for a church that doesn’t exist.

The 2×2 Story

The Church likes roadmaps. They like to be able to say, “If you do X, your congregation will achieve Y.”

It’s been a while since formulas like these worked in the Church. It is a source of frustration and conflict.

There is no roadmap for where the Church is going. Societal and technological changes have created unchartable challenges.

The methods of the past aren’t working. There is no time or patience to test new ideas. Everyone at every level is feeling an economic pinch. The easy way out: Blame the congregations. Close them down. Salvage their property for the use of the regional body. Make sure the national church gets their share of the loot.

Redeemer was a congregation willing to try new things, willing to take some risks, even willing to sacrifice today’s statistics for tomorrow’s ministry—a concept that was widely discussed in our planning meetings.

We were beginning to see significant success, but our cash-strapped regional body was impatient and preferred to see failure. A couple of small church failures each year would fund the synod’s six-figure annual deficit—until there are no more small churches to plunder.

The expectation was that little churches would not have the stamina or resources to resist. It made sense. Full-time paid professionals fighting part-time volunteers. Easy pickings.

Then came Redeemer. We had presented a 20-page ministry plan we had researched for six months and asked to call a minister who had helped us write the plan. SEPA ignored us. They never even discussed our plan with us, while they represented publicly that they were working with us.

SEPA strong-armed Redeemer out of their property in defiance of their own governing laws. The conflict is now some seven years old.

We took our ministry online which was always part of our ministry plan, although it was not Step 1. Step 1 was opening an income-producing Christian Day School, which was projected to produce upwards of $6000 per month for ministry. The empty building has earned nothing for nearly four years under SEPA’s “administration.”

Online ministry requires no property and not a great deal of money—less than $200 each year. We had no idea what to expect. We just started to write about our experiences and presented the types of resources we use regularly in our worship. We have a lot of experience as a small church. We share it.

Our resources are driving our traffic. The Easter play we posted last year had about 200 downloads last year and 3000 downloads so far this year. Our continuing series on adult object lessons also has steady readership.

The followers of our commentaries are an eclectic group and mostly young people—the very demographic that eludes the mainline church. They tend to be passionate, artistic, creative and they are all over the world.

We will continue to build the 2×2 platform for ministry and share the concepts we are pioneering.

Thanks for visiting us now and then. Feel free to contribute or let us know what type of content would benefit your small church. We’ll try to supply it.