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Social Media Ministry

Blogging Your Sermon—Go Live with the Gospel Online

In general, the sermon is a dead medium. Quite possibly, a sermon is well-reasoned and based in sound theology. It may impart important information about understanding the text. It may be delivered from the heart even when read.

This is accepted in the world of church. Preachers preach. Congregations listen.

Yet frequently the medium of sermon, central to the church experience, lacks the power that live interaction can give—even though they ARE live! Ironic!  Live may not be the most lively!

The temptation, which makes sense, is to preach to the people who are there—to meet the expectations of the people who give their offerings—until the offerings run out.

Today there are far fewer people in church listening. Most of the listeners are over 50 and presumably still have an attention span that lasts longer than 20 minutes (even if our short-term memories are just a memory). There are practically no children in church.

The offerings are going to run out.

Yet the delivery of the 20-minute sermon is still the norm. Preachers preach. Congregations listen. Seminaries are still working hard to teach preachers to do this well.

Some of them do!

Many of them don’t.

One of the faults of the preaching world is that no one reviews or critiques pastors once they complete seminary training. Preachers rarely hear other preachers speak. They are isolated in those pulpits! They are what they are.

There is no place more status quo in the Church than the pulpit.

We listeners at Redeemer have heard a lot of sermons from a lot of pastors. Our versatility in listening to preachers is a by-product of having no pastor most of the time for a decade or so. We had supply pastors. This has continued in our rejected status within the church as we attend other churches and listen to an unending string of “supply” pastors.

In our experience, we have heard some supply pastors give the same sermon unaltered a half-dozen times. We’ve heard a few others ramble about the morning news — preaching the newspaper was the theory. Failure to prepare was often more evident.

We’ve had sermons read to us. We’ve had sermons rambled at us. We have become familiar with formula sermons that build to a climax and drop us right into the post-sermon hymn.

We have heard some good sermons. Good as they were, they aren’t remembered long.

Preaching in a sanctuary is an opportunity to shine—to inspire and reach each set of ears in a personal way. But there is something about the format that no longer resonates with today’s world. It may be too late to recover.

The missing element may be immediacy. Three examples.

We live in a world where news is instantaneous. We are likely to hear it from a stranger nearby—like the guy on a cell phone in the theater lobby during intermission who loudly reports the score of the playoff game to every disgruntled mate who was forced to choose between the theater and the TV screen.

I was in an airplane when the news broke that ObamaCare had passed. Each passenger was busy about their own business, until a young-20-something announced the news. A lively debate was struck crossing the aisles and over the backs of seats. It continued as we filed out the aisle and into the terminal.

I attended a boychoir concert one Sunday afternoon. The choir was very professional and poised. Suddenly, and fortunately in between numbers, the back row of teen boys erupted with inexplicable joy. One of the tenors was wired and had passed the news that the local football favorite had scored a winning touchdown.

News is fresh. Vital. Interesting, Relevant. Necessary to our lives. Catalytic at is finest.

We seem to have lost these qualities in the telling of the Good News.

Delivering the Good News once a week may have fit the slower-paced life of yesteryear. It may still have an important place in today’s world, but it is not the most effective way to reach the most people.

Yet we listeners are locked in. Congregations still pay a hefty fee, often a mission-crippling fee, to make sure there is a preacher present in the sanctuary each week, preaching to a dwindling audience. It is live, but it is not lively.

Blogging, on the other hand, is live in a different sense. It is interactive. It reaches beyond sanctuary walls. It creates a following who are motivated to share. It allows you to address local problems in real time — not waiting until Sunday to muster the energy of the faithful to act. (By then they will probably do little more than pray.) Blogging is THE medium made for modern preachers.

Very, very few have been able to switch gears.

Change comes hard. But it does come. For the art of preaching to survive, it must adapt to the modern audience.

The church audience today is not in church.

We are online.  (Click to Tweet)

25 Feb 2013

February 24 — A Day of Infamy

Today Bishop Claire Burkat of the Southeastern Pennsylvania Synod of the Evangelical Lutheran Church in America will gather her little chicks under her wing at Holy Spirit Lutheran Church in NE Philadelphia and celebrate its closure. They’ve been moving toward this date for the last year, since they sold the property to the United Church of Christ—and probably still longer.

This is also the fifth anniversary of Bishop Claire Burkat’s attempt to stealthily seize Redeemer’s property in East Falls. It was on February 24, 2008, that Bishop Burkat invited herself to our church supposedly to plan a closing service for a congregation that had never even discussed closing much less been given an opportunity to vote on it as is constitutionally necessary. She brought about nine or ten people with her with no notice, despite the fact that the congregation had warned her that the date she had chosen with no consultation with church leaders was already booked and that the congregation did not wish to meet at that time. The two members of Redeemer who met her that day were soon to discover that her plans had nothing to do with planning a worship service. Among her posse was SEPA’s lawyer who was waiting behind the building and out of sight in a locksmith’s van. When their strategy called for the lawyer and locksmith to make their presence known we don’t know. We had been forewarned by someone in Chicago that she was intending such a move and so when we saw the locksmith van go by, we were prepared.

The bishop’s embarrassment that day, which sparked five years of vindictive law suits, has cost mission and ministry in our neighborhood dearly.

There was never an attempt to work with us — we were not valued enough to be part of the discussion of our future. The names of our lay leaders were dragged through the mud—an attempt to validate Synod’s actions. The work of the laity was treated with total disregard. The people of Redeemer deserved the opportunity to work with and be in discussion with SEPA just as the people of Holy Spirit have been.

SEPA’s Articles of Incorporation forbid the Synod from confiscating congregational property without the consent of the congregation.

The more SEPA congregations allow this very important foundation of Lutheran polity to be ignored, the more endangered each congregation is.

Redeemer’s Ambassadors have now visited 56 SEPA congregations. We know that many of them are no stronger and more than a few are weaker than Redeemer. If Redeemer’s statistics were the reason for closing, about ten to twenty percent of the remaining 160 congregations should also be closed with more suffering the same fate within a decade or two if innovative steps aren’t taken.

We have always known that Redeemer’s property and endowment were the real attractions. In April of 2008, we discovered that Bishop Burkat had offered our property for sale to a Lutheran Agency without a word to our congregation. We learned this from a letter from the agency, dated in early April (only about 40 days after the February 24 showdown), informing us that they had done an extensive site evaluation and were denying the offer of sale. The timing suggests that the property, owned by the congregation, had been offered for sale even before Bishop Burkat came to the congregation—all without the knowledge of the congregation. Clearly NOT Luthean polity.

SEPA needed our money—quick and easy. This devious situation fueled the character assassination, personal attacks and refusal to work with Redeemer that has characterized the court battles. But SEPA seems to be unable to check and balance their leadership — as their constitutions call for.

In September 2009, Bishop Burkat at last achieved her goal. She locked out the members of Redeemer.

Undaunted, Redeemer continues its mission, achieving its greatest success with our online ministry. We have broken new ground in mission which is being recognized by other denominations if not our own!

While some members of SEPA Synod are celebrating the closure of a church, others are meeting on this date in Lansdale and on Monday in Burholme to talk about communications. Redeemer and its website, 2x2virtualchurch.com, could contribute a great deal to a discussion with church communicators. We have a ton of experience!

But we’ve been banished—ex“communicated.”

23 Feb 2013

A Small Congregation’s Mission Reach

Four Small Churches—One in Mission

Pakistan Palm SundayRedeemer’s 2×2 web site has made friends in ministry with several mission churches. The first to write to us was a house church in Pakistan. Pastor Sarwar wrote to us last year about this time. He sent photos of their worship — their members marching the streets of a Muslim city, celebrating Palm Sunday. We prayed for them while they were in hiding during the unrest sparked by a thoughtless movie about Islam We learned from them that a Lutheran Church in their city had burned. We tried to explain to them that the movie did not represent America and that most Americans had never seen the film. My beautiful picture My beautiful pictureSince then they have undertaken a challenge to open 1000 house churches in Pakistan in 2013.

The second was a husband and wife in western Kenya who are taking in orphans to raise with their own children. The husband was attending Bible classes to learn more about leading a church. The mother was busy with the children and making necklaces to raise some money. She sent us a selection. They sent us pictures as they worked to build a house for the children. I promised them some art for the walls. I’d love to send them the painting of Jesus with the children which was on the wall of our educational building — now locked by SEPA Synod.

The third was an energetic pastor with a passion for the many orphaned children in Nairobi. He holds weekend worship events for the children. We sent them greetings and the children wrote back to us. We correspond with each weekly — sometimes daily. They pray for us and ask about our members by name. We help one another as best we can from such a distance and with limited resources. Mostly, we write notes of encouragement.

Glory of Pentecost, KenyaA few months ago, with the permission of each, we put each church in touch with the others so they could share and feel a bit less lonely in their work.

Yesterday, we heard from each church—one after the other in a span of a couple of hours. The notes were short, but the message was astonishing. These three churches, in two countries, and in two very different cultures were visiting one another. First, we heard from Simion, from western Kenya. He told us he was with Silas from Nairobi, about 300 miles away. Then we heard from Silas, who shared that he was traveling with Simion and was going to visit their home. Then we heard from Sarwar in Pakistan, he had sent a missionary to visit with them.

oldacademylrThree churches, each with tremendous challenges, each with the barest of resources to work with, were visiting and sharing the bonds of Christianity. Each had met through 2×2, little Redeemer’s outreach.

We are amazed—jealous that we can’t join them—and thankful that in Christ we are one.

Do not underestimate the worth of a small church in today’s world. Even a small church can do big things in mission. We didn’t need a national church or regional body to coordinate our mission. We just made friends with our blog.

God is doing something new in East Falls and in the world.

Join us!

16 Feb 2013

Overcoming the fear of Social Media

horseGet ready for the Horseless Carriage

Get ready for Social Media

Many congregations are interested in adding Social Media to their ministries. And so they dabble. They find someone to start a Facebook page. They lean back and relax. That’s done. Innovation isn’t so hard, after all!

Here’s the thing about Social Media.

Social Media is more than Facebook. Much more!

If your congregation embraces Social Media it will mean everything changes.

Social Media, fully embraced, is not a simple add-on — like adding an extra worship service.

It is transforming.

Transforming? Isn’t that what our church leaders have been demanding of congregations for the last decade with little definition of exactly what they mean?

Social Media—fully embraced—will affect every aspect of your ministry in positive and profound ways.

People need to be prepared. The only way to prepare people is to involve them and encourage flexibility. It helps to actually get started!

My family had lunch today in a historic inn along the famous Lincoln Highway. We got to talking about the history of the highway. It seems the opening of this newfangled cross-continental roadway that followed the introduction of the automobile came with no small amount of angst.

The big fear was that the horses of the early 20th century would not be happy.

Unhappy horses meant unhappy drivers.

A plan was developed.

Step 1: Prepare the horses. Warn them. Something new is coming.

Early drivers of horseless carriages were encouraged to carry flares with them. Upon approaching a horse-drawn carriage, they were to shoot up a warning flare. (Bet that went over big!)

Step 2: Protect the horses’ sense of security.

If horses were not reassured by flares (and why would they be?), then drivers were encouraged to carry camouflage. At the sight of a distressed horse, they should be prepared to pull to the side of the road and drape their automobile with a sheet designed to make the car disappear into the surroundings. What the horse doesn’t see will not be scary.

Step 3: Dismantle the horseless carriage.

If a horse is still disturbed by its new competition, drivers should be prepared to dismantle their automobile and hide the pieces along the side of the road until the horse passes as if nothing has changed.

All of this is, of course, absurd — especially to us Pennsylvanians who share the roads with our Amish neighbors. The horses seem to have adapted!

But this is a typical agenda for those who fear change.

  • Warn people of innovation.
  • Protect them from innovation.
  • Be prepared to dismantle all the progress and benefits possible from innovation at the first sign of distress (real or imaginary).

Churches intent on incorporating social media must be prepared to meet the same sorts of resistance.

It will mean doing things very differently — across the board. The very structure of church will change.

Expect something like this:

  • Social Media is clearly too much work for one pastor. But pastors are used to controlling communication in the church. Lay people cannot be expected to handle so much responsibility. Best to wait. And wait. And wait.
  • What do we do if Social Media actually works and lots of new people join a church? (This was a problem Redeemer was dealing with as 49 people joined in one year.) What if those 49 people become a voting block with the potential to ruin any plans made before they joined. Our congregation was dealing with this issue head-on and making progress. But our denomination, intent on Redeemer failing so they could claim our property, couldn’t deal with change they hadn’t orchestrated. They skipped right to Step 3: Dismantle everything! They kicked out the 49 new members along with the 25 or so older members and locked the church doors. 

These are real problems but they are good problems that need solutions. Dismantling everything because things aren’t like they used to be is just plain silly—and it is counter to Christian mission.

Fortunately, there are real solutions waiting to be discovered.

The automobile is now the norm.

The new church that arises from the use of Social Media will soon be the norm, too — and it all may happen just in time to save the mainline church.

photo credit: NCReedplayer via photopin cc
09 Feb 2013

Video that Complements the B to B, B to C Post of February 7

Here is a business video that makes the point of yesterday’s post.

Yes, it does apply to Church, just change the lingo to your favorite Church jargon.

08 Feb 2013

B to B or B to C? Or maybe churches are C to C?

Business people know marketing jargon, so when they meet up at a networking event, they know that when someone asks them if they are B to B or B to C, they are being asked if their business serves other businesses (B to B) or if their business serves consumers (B to C).

This language doesn’t apply much to the church world — or does it? The national church and the regional bodies are B to B. They are a church Body serving another church Body.

Congregations are more B to C. Their church Body serves individual Christians.

The concept is worth examining with fresh eyes and maybe a twist on this old business analogy.

The Church is actually C to C in two different ways.

Christian to Christian. That’s how evangelism works. It’s a play on the Frank Laubach missionary maxim, taught to all Lutheran children of the 60s. “Each one teach one.”

Or

Congregation to Congregation. Historically, the church has been very weak in congregations communicating, sharing and serving one another. There are token niceties exchanged at seminars and assemblies, but generally, it’s every congregation for itself. Pastoral turf and competition for members block the doorway for inter-church cooperation. They pull together to save money on church supplies, but that’s where cooperation often ends.

For the Evangelism Tools of the Future to Work this MUST Change

Social Media, the greatest evangelism tool the church has ever encountered, both creates and depends on connectedness. Congregations now need to work together. Without inter-church cooperation, which includes pastors cooperating, efforts at social media will quickly peter out.

Social Media thrives on content. Individual congregations are going to be challenged in feeding the content beast. But if they start working with other congregations, they will expand their possibilities.

How will this work? Here’s a possible scenario.

Lutheran youth in our area are planning a mission trip to an Indian Reservation. This common venture is supported by member churches and their individual youth groups.

An individual congregation might  put an article on their website or newsletter announcing the project. They might put a donate button as a call to action — and that would be that.

A more ambitious approach would be to learn as much about the project and the people they hope to serve and start TELLING THE STORY.

The content promoting this might include interviews with the youth as they prepare for the trip. They might be asked questions about their expectations, what they hope to accomplish. Church A might post two or three short videos with youth answers. Church B might do the same thing.

Then Church A links to Church B and vice versa.  (Add Churches C, D, E, etc.)

Why go to this trouble?

Because more gives a fuller picture, more is more interesting and more interaction attracts search engines—for everyone!

There will be a temptation to not do this, hoping that by telling just your congregation’s story, you’ll encourage anyone inclined to click a donate button and that contribution will come to your congregation.

That narrow view will cause you to miss out on the evangelism potential of the moment.

Here’s what could happen.

Members of Church A—beginning with the youth themselves—are loyal and check the web site to see their youth talk about the upcoming trip. They end up clicking the links to Church B and Church C. Connections have been made between the parishes. They are starting to know one another.

Members of Church A and Church B share the link to family and friends. Some of them send donations. They share the link, too.

Meanwhile, the local friends of the youth have checked up on them. They become interested and ask to come along. The youth group grows!

Meanwhile, the Indian youth in South Dakota see the videos. They comment and send a welcome message or make their own video and direct it to the youth they are looking forward to meeting in a few months. Dialog between the youth starts. When they eventually meet, they already know one another.

Meanwhile, a local church from a poorer neighborhood sees what the  youth in richer congregations are doing. They lament that their youth could never afford to go on a trip like that. They’d have to raise funds in a neighborhood with little to give. One enterprising mother decides their kids are not going to be left out. She contacts the churches that are having fundraisers and makes arrangements for several of the youth from their church to help with the fundraising efforts so they would have the experience of initiating a mission effort instead of being the recipients of mission efforts. This is life-changing for the young people in both congregations.

Also meanwhile, a youth group in Texas has happened upon the videos. They visited the Indian Reservation a few years ago and recognize some of the Indian youth who have commented. They invite people to come to Texas next summer to help with an outreach ministry in Hispanic neighborhoods.

Meanwhile, meanwhile, meanwhile — there’s no limit on parallel interactions.

This is the tip of the mission iceberg. Maybe no one clicked the donate button and your congregation lost $20. The value of the interconnectedness paid off in far greater ways.

How can your congregation become a C to C church?

07 Feb 2013

Paying for Denominational News

An Antiquated Worldview Stifles the Voice of the Denomination

SUB0000001bThe turmoil in mainline churches is symptomatic. The concept of hierarchy is becoming outdated. In a decade or so we look back at how we did things before the computer revolution with the same incredulity we experience today when we review the history of the Crusades or slavery.

Until then there will be struggle as hierarchies try to hang on. It doesn’t have to be ugly.

A hierarchy that remembers that in the church we exist to serve is actually well positioned to meet the new age.

A hierarchy that is focused on its own power, importance and preservation will topple.

People who have embraced the new world can view what’s happening with amusement—if they are not part of tumultuous transition, that is.

Church leaders are slow to understand the gift that has been handed to them with social media.

We see it with the pope. He will tweet but he will not follow. The power of Twitter is in following. But popes and bishops are tempted to see that as beneath them. Communication has been one way for thousands of years. This is to be expected.

We will soon see it in religious social services. it will not be long before religious social service agencies admit that their association with a denomination may deter mission efforts. They can now reach volunteers and supporters more easily themselves than through national or regional church efforts.

American Roman Catholic nuns have already experienced this.

Similarly, mission efforts that rely on denominational funding will soon realize that they are not as in touch with the people who support them as they could be without the filter of hierarchy.

How Church Hierarchies Are Unprepared for Modern Publishing

There are also big changes in church publishing—or there should be.

Church hierarchies were once needed to support church publishing. Their pooled resources were the only way a denomination could afford the cost. Because they were needed to fund publishing, they got used to thinking that they were needed to control what was written.

That day is over. Anyone can publish.

But our denomination is stuck trying to adapt old publishing models to the new media. They are missing the fact that the whole game has changed.

Unlike some of the other things mentioned, national church publishing can still play a major —but very different—role.

First, the regional and national church should make it a mission priority for every congregation to become familiar with social media. There is no excuse for any congregation to not have a web site or blog. They cannot be effective today without one. Everyone checks online for everything these days. No web site. Few visitors.

More important, churches and pastors must learn to use social media. Having a web site is one thing. Using it as a mission tool is another. This can no longer be overlooked and the regional and national church can lead the way.

If the denomination cares about member churches, they should help them make this transition. Both large and small churches find this to be daunting. The denominational and national church could and should help. Make it a mission priority and make sure pastors are trained to use social media.

Before they do this, they need to understand the power of the web themselves. In this they are missing the boat.

Standing on the dock and watching the ship of church sail

The ELCA publishes a “house” magazine. It is called The Lutheran. It contains a little bit of denominational news and feature stories of how the denomination and its congregations work in mission.

The Lutheran mails to 200,000 subscribers (only a small percentage of its 4 million membership).

It is also online. Sort of.

If the magazine prints 200,000 magazines, those magazines — assuming some are shared — might result in 300,000 readers—still a small fraction of total members.

An open and free online readership could easily magnify this reach. A good article might get 100,000 reads and then be passed onto 500,000 who might then pass it on to 2 million others. Wow! Imagine reaching the world with your message every month. Exciting!

But what does The Lutheran do? They feed you about ten lines of a story online and ask you to pay to read the rest. They limit dialog on the articles to subscribers. No pay. No say.

Engagement is the goal of almost every organization these days. Corporations understand that engagement is pivotal to relationships, sales, their mission and survival. Meanwhile, the church barricades themselves from engagement!

They are missing out on the social nature and evangelical power of the web. When they place that “pay to play” obstacle between them and their readers, they keep them from further sharing the good news. (Explain that to advertisers!)

Of course, they are interested in subscriptions. That’s the old publishing model. But The Lutheran is a “house” magazine. It should be looking for ways to get the message out to everyone—especially to people who just happen along who might be learning about the denomination from a friend who sent them a link.

They are hampering their own mission.

In the new world, religious magazines should explore a new funding model. Perhaps their work should be totally subsidized. Forget subscriptions.

There are other ways of adding to the income while enhancing the dialog within the church. Partner with denominational authors. Be a Kindle storefront for them. Empower the news potential of every congregation and every potential writer in the denomination. It’s new territory with great potential.

The denominational magazine will then be so much more powerful and able to attract a new level of advertising.

If preserving the publishing model of the past is the goal, keep it subscription-based with limited reach. A private club. All the members breathing the same stale air.

If influence and reach are the goals of church publishing, content must be free.

31 Jan 2013

What Makes a Post Actionable?

2x2CategoryBarSMHow Can A Blog Be Actionable?

Yesterday’s post talked about the characteristics of a viral post — a post that readers share in large numbers. One of the characteristics is that a viral post is actionable.

An actionable post results in a reader doing something. When marketers use the term, they mean the reader either bought something or took a step towards buying something. Marketers have embraced blogging because they see it as a customer relations, customer retention and sales tool—all in one.

Churches have the same needs but use evangelical/ecclesiastic terminology.

Yet churches seem to be puzzled by the blogging genre. They tend to see a blog as an online musing . . . an extension of the sermon. It is so much more!

The easiest way to move away from this thinking and to begin to harness the power of the web is for churches to think in terms of writing blogs which prompt action.

In church terms, this could mean a number of things.

Here are some actions that could result from congregational blog posts:

  • A reader might subscribe to your blog or the congregational newsletter. Your congregation could then reach subscribers with a short message every day. (They probably won’t sign up to read sermons, though!) 2×2 has about 63 subscribers and another 100 or more who subscribe via Facebook, Twitter or LinkedIn. We reach more than 500 new readers every week! (Imagine what we could do with a building!)
  • A reader might share your post with someone else. I occasionally send links to Pastor Swanson’s daily emails, 7 Minutes A Day. I find them to be inspirational and motivating and hope others will, too.
  • A reader might take some action they might not otherwise take. Pastor Swanson’s posts have prompted me to read more of the Bible and look at familiar Bible passages in a new light.
  • A reader might become interested in a new ministry. A congregation could blog about homelessness and inspire someone to do something about it.
  • A post might inspire someone to make a donation (sweat or dollars).
  • A post might inspire a new understanding or make a new connection. I can’t remember how our posts led us to ministry friendships with Christians in Kenya, Pakistan, and Sweden, but they did!
  • A post could spark an interest in personal growth. I was impressed with a captivating video of a young girl telling a Bible story. I shared it on our blog and was myself inspired to improve my storytelling skills.
  • A blog post can lead to new alliances. Our early posts on the value of Vacation Bible Schools created alliances with like-minded Christians in other areas of the United States.
  • A reader may comment on a post and that may spark an online conversation.
  • A reader just might be inspired to faith and salvation.

How A Blog Might Impact A Common Scenario

In yesterday’s post, I posed a scenario where a congregation became aware that their neighborhood was changing. A new and very different ethnic group was moving in and changing the demographic. This isn’t a stretch. It’s happening all over our city (Philadelphia). A common result within our denomination is to declare churches closed in changing neighborhoods. We can only guess that they feel their message will not fly with the changing demographic. (Actually, we are not guessing, that’s what our church was told by our regional body.) This is foreign to the biblical mission of the church—and unnecessary—especially if congregations use social media as a mission tool!

What if a congregation started blogging about the changes in the neighborhood in a way which fostered interaction between the settled population and the newcomers. If they did so regularly, it would be noticed within a few weeks. Doors would open. Introductions would be made. When the new population began to show an interest as neighbors, they would feel like they already know the people who sponsored such a welcoming blog.

Civic organizations would likely notice, too. The church would gain respect in the neighborhood. The voice of the Church might carry more weight. Mainline news might notice. The possibilities are endless.

Actionable blogs should be a goal of every congregation.

Many of these benefits can be achieved without a blog. But there is no denying that blogging amplifies the likelihood and the reach of ministry efforts. It is work. It is a new discipline. But it is exciting. Time must be carved out to learn new skills. But the potential for ministry is so much greater with a blog than without. Frankly, the time invested in blogging will steal time from ministry efforts which may be traditional but which are not resulting in church growth. No real loss.

One last thing!

An actionable post should end with what in business is termed a Call To Action. This can be as simple as posing a question. Or it could be a simple form.

Here’s our Call to Action!

If you’d like help getting started in social media or blogging, submit the brief form below. We’ll see if we can be of service or point you in a helpful direction.

29 Jan 2013

Why would anyone read a church blog?

2x2CategoryBarSMSocial media has been around for four or five years now. It still puzzles the Church. It doesn’t fit the church’s way of thinking. A few churches dabble at it.

Dabbling at social media won’t succeed. We must dive in—the sooner the better!

One pastor recently shared that he didn’t understand social media. What was new about it?

Power is new. In the old days a newspaper might have a readership of 10,000 people. That’s where their influence ended.

Today, readers can pass a message on to all of their friends and those friends can continue sharing with their friends. Social media transforms those 10,000 readers into a million readers with ease.

More than that, the receiver can add to the message. They can correct or object when they disagree in real time. No one needs to wait for an editor to review a response, confined to 150 words, and chosen from among many for publication. We all have a say!

We are all familiar with the modern phenomenon of “going viral.”

A wannabe singer posts a video online and six months later is an international star. Never before in the history of the world was it possible for little guys to get billing on the world’s stage.

We used to guess at reasons some blog posts are so popular that they reach the ends of the earth within a few hours.

We expect marketers to study the reasons for viral popularity. Now scientists are taking a look at the phenomenon, too.

We are discovering that the key to popularity is not what most people guess (sex, dogs, cats and babies).

The answers revolve around emotions.

People share what they read on the web when the information is:

  1. Surprising
  2. Interesting
  3. Intense
  4. Positive
  5. Actionable

This information was gathered in a study of media websites, but the same characteristics have been found to be applicable to other genres as well.

Church bloggers can adapt these principles to their posts, especially if they are writing about more than their church (which they should be).

True, this calls for a change in our evangelism mindset. We are accustomed to promoting who we are and what we believe with little consideration for the people we hope to reach.

Therein lies the value of blogging. It forces us to see things through the eyes of others.

Here’s an example of how a church blogger might apply these principles:

A congregation might discover an interesting statistic about their neighborhood. Let’s say an old working class urban neighborhood, known to be populated by a certain ethnic group, learns that the latest census shows their neighborhood is now home to a growing number of immigrants from another part of the world.

The church should write about that. It is surprising and interesting. It could have potential to become intense —in a good or a bad way. The church should put itself in a position to influence that!

Most important for ministry, the news has the potential to be presented in a positive way, benefitting both the church and community, which may then lead to action by the congregation or by the neighborhood.

Upon this foundation, a church blog can be the catalyst for a congregation’s mission and growth.

What is going on in your neighborhood that you can influence by writing a post on your church blog?

29 Jan 2013

Chasing the Elusive Demographic — the Young

A New Ministry for a New Age

Church has long recognized that it has trouble connecting with the young. For several decades it was taken for granted that our youth would disappear in high school and return with their children in their twenties.

The benign neglect of this demographic is now haunting us.

Young people began putting off parenthood until their 30s or 40s. A two-decade absence was insurmountable. Add to that the demands of the modern family, including high divorce rates and intensive community commitments, and you have an entire population missing from church life.

Time has only widened the demographic.

Our Ambassador visits reveal that the problem demographic is now pre-school through 40.

This should alarm congregations.

We won’t pretend to have all the answers, but we had some of them. Redeemer’s membership, though small, had every age group represented with a good representation of families with young children and a small group of active youth. Our cradle roll was showing particular promise when SEPA Synod decided to vote us closed without our knowledge.

Whatever it was we were doing right, we have learned even more in the last few years.

We took our ministry online. 2x2virtualchurch.com is the voice of Redeemer, East Falls. We are about to celebrate the second anniversary of our launch.

We are pioneers in social media ministry and we have attracted attention from church leaders all over the world.

As of this month, we average more than 2000 readers per month. This doesn’t count readers who subscribe by email, Facebook, LinkedIn and Twitter. This adds another 200 daily readers.

These social media channels are valuable in growing our ministry. They help us identify our readers.

Surprise! Most of our readers fit the very demographic missing in bricks and mortar churches. Our subscribers tend to be in their 20s and 30s. They are from any number of ethnic backgrounds. They tend to be adventurous in lifestyle and involved in making spiritual connections online. Many of them blog on spiritual subjects.

They are timid to comment online but tend to write to us by email.

Another demographic is beginning to emerge. From time to time (we wish more often) we publish resources we hope are helpful to other small congregations. Some of them are from our archives of things we used in our own worship.

Our church was unique in that most of our members spoke English as a third language and learned music by ear, not by reading from hymnals. Our early attempt to use published resources flopped. We started writing our own resources that could be performed simply and without expensive professional leadership.

Last year, we posted an Easter/Holy Week play that Redeemer produced and performed for the community in 2008. It sat there all year getting little attention.

At Christmastime 2012, readers started to find it. It has been downloaded 700 times in the last month.

Our Adult Object Lessons, based on the Common Lectionary and published weekly, are also attracting a following and are beginning to engage readers.

Will our ministry ever be seen as worthy to the Southeastern Pennsylvania Synod who claimed our assets with the unsupported rationale that we were incapable of fulfilling our “missional” purpose?

They are unlikely to budge.

Meanwhile, Redeemer will keep moving! We think the survival of the church in the next 100 years depends on learning the skills we are pioneering today. We’ll be glad to share our adventure.

15 Jan 2013