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Rethinking Small Church Ministry

How Important Are Our Children in Our Ministries?

As we researched the topic of Children in Worship we looked online for training or seminary programs specializing in chlldren’s ministry. We wanted to see what they had to offer on this topic.

We went to search engines and plugged in various combinations of key words — words like “seminary training for children’s ministry.” We found practically nothing — only a handful of seminars offered by independent religious trainers.

The closest matches were for youth ministers. Some denominations had a category called Children, Youth and Family Ministry.

It would appear that ministry to children is uncharted territory as a discipline of ministry.

Preaching to children does not appear to be an emphasis of theological training. We found a salary study that revealed that Associates in Ministry were sometimes filling this role. Salary packages were fairly low and have dropped in recent years.

Congregations do not tend to budget for Children’s Ministry. As congregations grow, the typical progression of staff development begins with a solo pastor and adding a visitation pastor (most likely concentrating on the elderly), and then adding an associate pastor who may double as youth pastor. The allocation of resources for children’s ministries is almost nonexistent.

The Church has traditionally relied on volunteers to provide leadership for teaching children. This approach is challenged by modern lifestyles — working parents and divorced parents all have less ability to commit their weekends. The volunteer pool is shallow. The need is greater than ever.

Small churches are the most challenged. Many cannot afford one full-time pastor much less pastors emphasizing children’s ministry. Any specialized help for children’s ministry is an unrealistic goal. Yet this is precisely the area of ministry small churches need to emphasize. Often, we do not get much encouragement from our denominations. They see a congregation with aging members and they determine that what these congregations need is a part-time pastor to tend to the needs of the elderly. They even have a term for it — caretaker ministries. While the needs of the aging must not be neglected, failure to concentrate on the potential of a congregation to reach young people in their neighborhoods is squandering opportunity.

The times are crying for a new approach to neighborhood ministry, but we seem to be locked into the mindset that teaching children should be the realm of volunteers and any programming should be run on shoestring budgets (in other words $0).

2×2 developed a program pioneering ministry to answer this need in aging congregations. We focused on beginning with summer outreach — the Vacation Bible School (www.vbsaid.com). This would be a short-term investment, something any church could try without fear of not being able to support it long-term.

VBSaid would bring a team of trained leaders to small congregations to lead a summer program and train congregational members to continue the programming, spending several months with each church to recruit teachers, students, provide training, run a two-week program, and work with each church to plan followup programming. The proposed cost was modest for the type of help offered — about $5000 per church. Calling a pastor dedicated to this type of work would cost at least $30,000.

Our first advertising for this program last summer drew responses from several congregations. None wanted to fund it. And so these congregations went another year without reaching out to the young.

We suspect that the Church is getting what it is willing to pay for. Sunday Schools are failing, VBS programs are being abandoned. Educational efforts are being fit into 40 minutes during worship. Congregations barely 100 years old are aging themselves out of existence without a viable plan to reach new generations with the Good News.

It is engrained in our thinking that successful mission must be done the way it was done for years. We are more willing to accept congregations failing than to find solutions. Nevertheless, 2×2 will continue to explore solutions. We invite your observations.

03 Dec 2011

Calls to Action Are Nothing New to Christianity

A Call to Action helps your reader take the next step.

As you get comfortable with blogging you will want to start creating more interactivity with your readers. If you want interaction, you’ll have to ask for it. That’s where the Call to Action comes in.

Calls to Action are so important to the business world that they have their own acronym (CTAs).

You see them every day in advertising: “Call 1-800 . .,” “Send $24.95 to  . . . .” 

Typically, advertisers try to create a sense of urgency — a reason for people to take action NOW! They know that people need incentive to get off their backsides and do something. And so you see the warnings! “Act now. Offer ends July 4.” “Supply is limited.” 

This is not new thinking to Christians. Our whole faith is built on Calls to Action: “Follow me,” “Come and see,” “Do Unto Others . . . ,” “Love one another.” The challenge to the modern church is to translate biblical Calls to Action to reach modern Christians or seekers.

How do you create Calls to Action on your web site or blog?

Again, you see CTAs on web sites every day. “Click here,” “Download,” “Submit,” or “Enter.”

Churches can use the same tools. The goal is engagement with others and growth in Christian community.

Pace yourself as you build your community’s engagement and trust. 

Your CTAs should be stepping stones to involvement in your community. Help people move from the anonymity of cyberspace to “what’s in it for me?” participation to “how can I help?” commitment. In other words, watch your interactions with your readers grow from anonymous participation to sharing an email, to providing a name and eventually a physical presence.

Here’s a plan described in tiers or levels of engagement:

Your first-tier or introductory Call to Action might simply be to pose a question at the end of your blog article.

  • “What do you think?”
  • “Can you recommend a resource?”
  • “Share your experience.”
  • “Do you know anyone who can benefit from this idea?”
At this level of engagement, your only goal is to get people thinking about their involvement.

A second-tier Call to Action might be to provide a way for people to answer those questions on line with a comment box. Another possibility is to engage readers in a simple poll. Blogging software makes this easy. Limit your poll to one question and suggest just a few possible answers. It allows your readers to test the water. There is no risk. They are not sharing any personal information with you. Keep it fun. Everyone wants to know how their ideas stack up to others. Report the results of the poll in an entertaining way.

A third-tier Call to Action might be to offer something for download. 2×2 offers the Editorial Calendar for example. You can have this information offered freely (as 2×2 does) or you can ask for information when they download and begin to create an opt-in email relationship.

A fourth-tier Call to Action might be to interest readers in some action that requires a bit more initiative from your readers. Tele-evangelists, for example, often ask for prayer requests.

  • Sign up for our Walk for Hunger.
  • Volunteer to work in the Food Pantry or Thrift Shop.
  • Join our Prayer Chain.
  • Join our youth on their Mission Trip to New Orleans.
  • Attend our workshop on Autism.

A fifth-tier Call to Action asks for information and offers something of value in return for the information (an incentive). Do not ask for more information than you need. An email address may be enough. A physical address might be desirable. Keep in mind that the less information you require, the more comfortable it is for readers to participate and the higher the response. If all you need is a name and email address — that’s all you should ask for.

  • RSVP for Our Community Thanksgiving Dinner by November 1 and receive a beautiful Advent Calendar. (Blogging software will allow you to create the form.)
  • Sign up for Hunger Walk by October 15 and receive a free T-Shirt at the starting line.
We’ll explore the nuts and bolts of how to create and use CTAs in a future post.
16 Nov 2011

Why Small Churches Are Ideal for Multicultural Outreach

2×2 is polishing the crystal ball. Looking into the future, we see the small urban church as having the best potential to implement multicultural ministry.

Here are the reasons why:

  • Location, location, location 
    Small churches sit in the middle of changing neighborhoods. If multicultural ministry is the goal, the church needs to be where the cultures are!
  • Heritage
    Small churches remain close to their heritage which often had their roots in immigrant ministry. Suburban churches are likely to have had a later historic start and missed that experience.
  • Size
    Smaller groups of people make it easier for newcomers to become involved in influential ways more quickly. They will not be lost in a crowd.
  • Ability to Adapt
    Small groups can change more easily and quickly with the right leadership. There are fewer minds to change. Leaders are easy to identify and motivate.
  • Personal Touch
    Guests stand out in a small church. Visitors readily greet them. This has been very pronounced in our Ambassador visits. Smaller churches meet and greet — before church, sometimes during church, and after church. Medium-sized churches often assume somebody else knows you and may say hello. Larger churches have an invitation to sign the guest book printed in the bulletin.

Small Churches Have the Best Shot of Leading the Way — Except

  • Many small urban churches are targeted for closure.
  • Their ministries have often been neglected with minimal professional leadership provided. Leaders are often assigned as “caretakers,” waiting for congregations to get discouraged and close. While they are providing “palliative care” the neighborhoods around them are changing with no outreach efforts attempted.
  • Interim ministries (the new normal) slow the process of change. While congregations are in a year or more of evaluation/assessment limbo, neighborhoods keep changing. When the congregation finally calls a pastor, they are starting over once again with probably another year before outreach can be attempted. That’s two years of a congregation’s history and resources spent focusing on relationship with a pastor — not outreach. With an average length of pastorate being just a few years, that’s a high percentage of a congregation’s time and resources focused on self.
  • Often, resources are depleted during years of maintaining a status quo and doing NO outreach. People are afraid to spend money, attempting to preserve assets for their current ministry as long as possible.
  • Assets of small neighborhood churches are sometimes eyed by the denomination.
  • Attitudes toward small churches, fostered by hierarchy, make them unpopular places for clergy to seek calls. What energetic pastors want to hold the hands of a congregation that has been labeled caretaker ministries with closure in the near future?

If denominations want to advance multicultural ministry, they must take a fresh look at the neighborhoods where multicultural ministry is most needed and find ways to make ministry possible.

The first challenge to the Church is to reverse the negative attitudes towards small churches as not worth the attention of church leaders. These attitudes squander the resources available for multicultural ministry.

This type of ministry requires special training. Seminaries must stress evangelism skills. The current scenario many small churches face is pastors who charge the laity to do this outreach. The laity have even less training than pastors! This is not working!

New ideas for teaming ministry talent (both lay and clergy), church agencies and resources must be explored.

Failure to address these conditions over the course of many years has created distrust between congregations and regional bodies. Reports from church consultants and online polls are consistently close in numbers. According to them, two thirds of church members have lost confidence in their denominational leaders with an additional 10% or more not sure. This should set off the sirens among leadership circles, but they have been slow to recognize the problems.

Rebuilding trust is a good place to start.

11 Nov 2011

Evangelists Can Learn from Marketers

Have you noticed that the business world has adopted words commonly used in the religious world? Companies once hired spokespeople. Now the job title is “evangelist” (for example, Guy Kawasaki, former evangelist for Apple).

The business world also talks about a successful sale as a “conversion.”

Church evangelists can learn a great deal from modern marketing. Marketing and evangelism share many of the same goals. They can also share the same strategies.

The hottest trend in marketing goes by several names: Inbound Marketing, Relationship Marketing and Content Marketing are just a few. These three emphases fit beautifully into any church’s evangelism program.

INBOUND MARKETING

In a nutshell, Inbound Marketers make lots of helpful information available to everyone for FREE, using blogs and websites, coupled with Facebook, Twitter and LinkedIn networking tools. While sharing their expertise, they gain authority. When people are ready to buy, they think of the people who were so helpful to them on the web. This marketing technique is tailor-made for Church Evangelists. Help people and they will come to you.

This marketing specialty grew from the modern challenge salespeople faced. As a people, we once were amenable to the knock on the door, the cold call, or chatting it up with visiting sales reps in the company cafeteria. Today we are security conscience. We ban solicitation, check Caller ID before answering the phone, and we do not allow anyone to enter our work space without passing security.

Marketers looked for new ways to get their message/product before potential customers. They used modern tools and technology to attract interest. It is a breath of fresh air for the business world. They no longer feel like nags. They refer to the old days (just a few years ago) as the days of “Interruption Marketing.” They are glad they are no longer distracting irritants. They know that the people they talk to are already interested in their message.

RELATIONSHIP MARKETING

Companies don’t want to work harder than they have to. Finding new customers is more work than keeping old ones. Businesses look for ways to stay in contact with their customers and continue to serve them long after the initial transaction. This can begin on the web. Some of it will rely on other strategies which we will discuss in later posts. Churches must learn from relationship marketers. It will help them be better Christian witnesses.

CONTENT MARKETING

Content Marketing is related to both Inbound Marketing and Relationship Marketing. Content is the helpful information you provide for FREE that attracts people to your message or product. Churches of any size can do this. It is a redirection of energy, but it is a potentially powerful evangelism tool. Provide helpful advice, meaningful thoughts, valuable information, and show that you care. People will notice and begin to build a relationship with you.

Churches must consider implementing these outreach techniques. It requires work and retooling ministry concepts, but these new methods can be very effective. It is not enough for congregations to be witnesses for Christ. They must be effective witnesses for Christ. That means looking for strategies that will make a difference in people’s lives and in the life of your congregation.

The above chart reveals 2×2’s web site’s pattern of growth. This is a project of a very small congregation. We began using Inbound Marketing techniques in February when we launched this blog. We took a few months to learn the ropes. In mid-summer we began following best marketing practices. We slowly started adding content more regularly (now daily). We monitored the statistics. Weekly, we saw interest growing. Today we expect to welcome our 1000th site visitor (almost all within the last four months!). We are averaging close to 30 new visitors every day. We’re not sure where we are going, but we are following a plan that seems to be appreciated. Thanks to all readers. We encourage you to start your own web ministry. We’ll be glad to help.

06 Nov 2011

How to Prepare Content for Your Church Social Media Blog

How long should your blog posts be?

Social Media experts have differing ideas on this. Most say that content posts should be short and recommend 250 to 500 words. 

This is good advice for many topics. How-to Articles tend to be longer since detailed directions are what your audience is seeking.

The correct answer may be that it depends on what you have to say and the urgency of your need to say it. Do your readers need to know everything now or can you spoon-feed information over a few days without frustrating them?

The best yardstick is to ask yourself, “If I were looking for information about this topic, would I appreciate the content (whether it be 250 or 1000 words)?

2×2 posts tend to be about 800 words on average — too long according to the experts. We violated the rule because we wanted to post thorough content that would be helpful to our audience quickly. This approach has been successful. Our audience has grown steadily.

Nevertheless, as we move forward, we will begin to keep a closer eye on the length of our posts. Here are some ways bloggers can divide content into shorter, more palatable doses.

Journalist’s Formula

Long topics can be divided using the standard journalistic formula. WHO, WHAT, WHERE, WHEN, WHY and HOW. One post could then become a six-part series.

Chronological Approach

Other topics might lend themselves to chronolgical subdivision. Detail topics in formative steps. We used this approach in our Social Media Ministry Series, starting with the concept of Social Media Ministry and forming a committee. Later posts covered the work of the committee, etc.

Geographic or Cultural Focus

Some topics might lend themselves to geographic or cultural subdivisions. Many of our topics address small churches in general. We could talk about small urban churches or small rural churches. We might contrast Southern churches with New England churches.

If your posts are longer, look for ways to break up your words or copy so that there are focal points that lead you through the post.

Studies show that web readers scan a page in the shape of the letter F. They read across the top, then skip down. They hit the next topic sentence, and read across and continue down the left side of the page, occasionally drifting to the right as things attract interest.

Tools for breaking up text

There are several tools built into blogging software that you can use to lead your readers’ eyes.

  • Headlines
  • Subheads
  • Bulleted Lists
  • Numbered Lists
  • Photos or Art (with or without captions)
  • Quote Callouts
  • Boldface/Italic Text
  • Indented Text
  • Use of color

Pay attention to your own habits as you read web sites and blog posts to understand how others read your pages.

Thus ends this post of 458 words!

04 Nov 2011

Budgeting for Social Media Ministry

Social Media Ministry can be run on a shoestring, but if you want to develop your ministry faster you may want to allow some money to give you some options. Here are some costs you can anticipate.

  • Hosting and registration of a domain name (web address): $25
    This is the only cost on this list that is absolutely necessary.
  • Purchase of a theme: $50 (Themes are templates designed to look good, add functionality and make blogging easy and accessible to anyone. There are many FREE themes available.)
  • Purchase of a digital camera: $100
  • Purchase of a video camera: $250
  • An allowance for occasional guest bloggers: $50 per post ($100 per month ought to be enough). If you build good relationships, many will offer to contribute freely. Barter! It works! Be sure to give proper credit and a link.
  • You might want to allow $500-1000 per year for some design and programming expertise. A designer could make sure you have an attractive header and give you some guidance on the use of colors and fonts. A programmer can help you over some of the interactivity hurdles as you get more sophisticated with your Social Media Outreach.
  • It is helpful to allow a small budget for the purchase of stock photography which is proven to increase readership. Istock.com is a good source and very inexpensive. You buy bundles of points which cost about $1.50 per point. Many photos (the size you need for the web) cost just one point. $20 per month is ample. (You can take your own photos!)

Adding all of these items together, a starting annual budget of $3000 is more than adequate. You can get started for much less!

2×2 started this site in February 2011 for $25. We’ve purchased about $10 worth of stock photography. We purchased two guidebooks for about $25 each. We use cameras our members already own. That is our total investment so far — eight months later.

Training

You can pay for training and how-to books, but there is abundant help available for free on the web. This is a reliable avenue. Information can become outdated faster than books can be published.

There is some comfort in having a book nearby. Teach Yourself Visually WordPress gave us a jumpstart. It’s step-by-step illustrated approach is very helpful. WordPress for Dummies is the other book we have on hand. We found an ancient guide to html that is useful, but lately we’ve just googled what we want to know and found answers easily. Cut and paste the code and eliminate typos!

Don’t let this talk about code scare you. Most code is built into the blogging platform and you won’t need to know any code. There are times when it is helpful, but it is not necessary.

Online webinars are very helpful. We’ve referred you to socialmediaexaminer.com and hubspot.com before. They are great places to start learning Social Media. Both provide much information for free. SocialMediaExaminer runs quarterly webinar series which cost between $200-$400. Hours of trainings are available for a full calendar year. An online community grows around these trainings which is very helpful. Hubspot sells analytical software but makes TONS of information available for free. Visit their site and look for ebooks and recorded webinars. Both sites will point you to other good resources as well. They practice what they preach and are models for what you will be trying to do with your web site!

Hiring a Social Media Manager

As your Social Media Ministry takes off, you may want to hire a Social Media Manager, but don’t worry about that to start. A manager would help maintain the editorial calendar, see that blog posts were written and coordinated with Facebook and Twitter, analyze your Social Media’s performance, and (with your committee) strategize to maximize your site’s success. This is a strength of Social Media Ministry. You can measure results, and what you can measure, you can improve.

A Social Media Ministry Manager is foreign to most church budgets, but the addition of these skills to your leadership team could mean as much to a congregation’s ministry as an organist, choir director, youth minister or other church professional. Aim for it! (But don’t wait until you can afford it to get started!) This is a topic which deserves its own post. Watch for it!

Using Analytics

Another potential budget consideration is to subscribe to a metrics program, which will give you real time reports on the effectiveness of your site. (It is interesting that people in this field talk about web sites leading to conversion. While they mean purchases of services/products, churches have used this language for decades.)

Using the internet makes it possible to analyze the effectiveness of your ministry and lead you toward measurable ministry solutions. No more sitting around at committee meetings and guessing what might work. You’ll have answers.

2×2 is looking into this now! We’ll share our experience in later posts.

31 Oct 2011

Finding Content for a Church Blog

What topics should a church blog address? This seems like a tough question. It’s hard enough gathering information for the monthly newsletter! But there is a difference. Blogs engage. Blogs have no space restrictions. Blogs allow for last minute changes! The communication potential is endless. Once you get started you’ll be excited to find ideas cascading.

Remember your audience. Your audience is your community. Blogging is outreach ministry. 

You can start with the issues on the minds of the people you know best — your members, but quickly expand your circles. What would interest the families of children in your day school or any of the groups that might use your building (scouts, community groups, AA, etc.)?

Understanding that content should be for and about the people you hope to reach — not about your congregation — is a challenge to new church bloggers. (Failure to understand audience also limits content ideas.)  

Brainstorm for topics. Not all topics have to be profoundly religious but many can be. You’ll get the knack of finding the religious angle to the stories you publish. Try to identify 30 topics at every meeting. (That’s about two months worth of posts). If you have monthly meetings, you’ll overlap, but that gives your committee a chance to review and rethink. We’ll talk about how to schedule posts later.

Here’s a list of possible topics that focus on parents’ issues without forsaking Christian mission–

• Preparing your child for the first day of school
• Teaching young children to pray
• The top ten Old Testament Bible stories every child should know
• The top ten New Testament Bible stories every child should know
• Teaching your children about God’s world (link to local nature reserve or garden)
• When your child asks about Santa Claus
• What Easter eggs and butterflies teach us about God
• Four Bible verses young children can remember.

Here’s a similar list of topics aimed at community or civic groups.

• 6 ways communities of faith benefit the community.
• 5 problems facing our community that need everyone’s help.
• Ten ways faith communities can work with the business community.
• Pitching in to make our town’s fall festival great.
• Why our congregation supports the local blood drive.
• Post a poll: What is the most important problem facing our community? (list possibilities)
• Analyze the poll results.

“How To” articles are also popular and can be addressed from a religious point of view:

• How to prepare your child to deal with bullies
• How to recognize the signs of drug addiction
• How to keep Christ in Christmas
• Teaching your child to deal with peer pressure
• How to deal with a difficult boss

Review popular magazines. They are experts at finding ideas. Look at the topics they address and adapt them to your congregation’s point of view. You’ll notice that they cover seasonal/holiday topics, news, events, common problems, popular issues such as the environment or economy or crime. When your committee meets, brainstorm these ideas and ask each other “How do we see these issues from a Christian point of view?” You will soon have many ideas.

When you’ve created a following, which may take a few months or even a year, start adding content that is more specific to your congregation. If your pastor is on board with the project ask for two contributions each week — a SHORT follow-up from Sunday’s sermon and a teaser for next week’s sermon. Publish one on Monday and the other on Thursday. Of course, you’ll welcome more posts!

Resist the temptation to reprint sermons as blog posts. You want short posts that focus on others. Think of people who haven’t been to church in quite a while. Are they more likely to read a five-page sermon or a 200-word thought? Tailor the message to the audience. (Sermons can be published but should not be blog posts.)

Your professional leadership can also give your committee the confidence to address the topics your committee identifies. They can help you shape the short articles and help your congregation create a voice. They can help create content without having the sole burden.

Establish some themes and rotate them. They might include: Social Ministry issues, Children’s Ministry, Youth Ministry, Women’s/Men’s Groups, etc., Grief, Parenting. Ask others in the congregation to contribute — youth, teachers, business people. Get everyone involved!

Find information for your post. Once you’ve identified a topic, where do you find information? The easiest way is to ‘”google” the topic. You can adapt articles you find online. Many online writers allow you to link to their posts or use their material with proper credit. (Links fuel the internet; you are expected to link to one another.) You can also interview someone in your congregation or community. When you ask others to contribute, remember to tell them you are looking for short posts, not novels!

Make assignments. Don’t end your committee meeting without knowing who will be doing what. Don’t saddle one person with all the work! Who will create the next dozen posts? Who will review? Who will post?

The discipline of blogging will encourage your congregation to think about ministry in more cooperative ways. The circle of people interested in your ministry will grow as they see that you are interested in them!

26 Oct 2011

9 Reasons to Start a Social Media Ministry with Blogging

Definition: A blog, short for “web log,” is a record of articles and topics of current interest. They are web sites that are created on templates and platforms. Blogs rely on frequent updating and make it possible to do so without an intermediate “webmaster.” A key difference between a web site and a blog is that blogs invite comments and dialogue.

What’s in a BLOG?

Blogs contain “posts” or essays. They are often quite short — just a few paragraphs. If they cover more complicated issues they can be much longer. They can contain art, photos and videos, polls, questionnaires and forms.

A blog opens to a page that lists the most recent post first. When a new post is added, older posts drop lower on the page. They don’t disappear but attention is always on the most recent post. (There are ways to feature older posts, which we will address later.)

In addition to a page of “posts,” a blog can contain “static” pages that look like any web page. You have probably visited many blogs without realizing they are blogs.

What a blog is not.

We recently visited a church web site and were excited to see a tab labeled “youth blog.” We eagerly clicked and came to a page with one post that had been submitted by a youth leader months before. One post does not a blog make! 

This points, however, to an important concept in blogging. Be forewarned. To be effective, blogs must be regularly updated and developed. Experts recommend at least two posts a week and advocate for daily posting. This may seem daunting but we will discuss ways to make this seamless and feasible in later posts. The aim is for the blog to increase your congregation’s activity — and the more activity, the easier the blogging (and the more ministry)!

There are several reasons to start your congregation’s Social Media Ministry with blogging.

1. It is inexpensive to start.  

Find the website of a blogging platform you like. There are many — just type “blogging platforms” into your favorite search engine. (2×2 uses WordPress). Choose from a wide library of “themes” or templates. Most are free. Anticipate costs of about $25 to pay for a url (web address or domain name) and annual hosting. This is done online with a credit/debit card or Paypal account.

2. The learning curve is short. 

Your blogging platform will walk you through the steps of establishing a domain name and creating a profile and first blog post. Many themes or templates allow you to create your own header/banner image. You can use a photo or create some art on you computer. It takes about a half day to become familiar with the process (and it can be frustrating at first) but then it all comes together and seems very easy. Hang in there! There is no need to enroll in lots of classes. If you are stumped, you will find many helpful online forums.

3. Your team does not need a lot of technical experience or expertise. 

Blogging platforms remove many of the obstacles small churches encounter in creating a web presence. They are developed by teams of expert designers and technicians. The technology is built in. If you have designers or computer techies in your congregation, they can be helpful, but they are not required. Blogging software, built into the platform, allows you to do fun things like post pictures or videos, sponsor polls or offer downloads which help you capture information. (You may want to find someone to design your header.)

4. Blogs are interactive.

Blogs are a bit like Facebook, but they tend to create more thoughtful, detailed dialogue. This is likely to change the nature of church — for the better. In the past much dialogue in the church has been one-sided. The preacher preaches. The congregation listens. Blogs will open up religious dialog.

5. Blogs attract web traffic. 

Because they are more active, search engines find blogs more easily than static web sites. Most people visit blogs first. This helps people find you, especially if your bloggers write about things of interest to your community.

6. Blogs can involve whatever people you have — one or dozens.

You will want to build a team of people writing for your church blog, but you can start with one or two. Actively look for contributors. Show the talents and gifts of everyone in your church — youth, parents, teachers, musicians, property and finance people, neighbors and friends, clergy (your own and others). A blog must be updated several times a week.

7. A blog may be all your congregation needs for a while.

Since blogs allow for both interactive pages and static pages, most congregations can probably combine their blog and website. If you already have a website you can migrate traffic to your new blog. The blogging platform host will help you do this.

8. Blogging will connect you with talent and expertise outside your congregation.

Topics will arise that will benefit from asking for a contribution from an outside expert. That will draw a new group of people into your readership and grow your community.

9. Blogging will create discipline and foster planning. 

Blogs are always hungry for new material. They will fail without regular feeding, Congregations will be forced to plan a strategy. Your congregation will find a new and expanding sense of direction.

24 Oct 2011

Churches! Ready, Set, Dive into Social Media

Part 5: Social Media MinistryWhere do you start?

In previous posts we’ve advised every congregation to start a Social Media Ministry committee. So what’s next? In the next series of posts, we’ll explore the very first steps to getting started.

The world of social media is changing very quickly. This can be intimidating. We recommend that your committee members become familiar with a couple of web sites that will give you tons of ideas, help, and most of all encouragement.

2×2 will provide helpful tips periodically so don’t overlook us! Meanwhile, here are two expert sources that have demonstrated integrity and reliability.

socialmediaexaminer.com
This web site reaches out of your computer screen and leads you by the hand. It provides a steady stream of information and directs you to sites and experts that are tested and reliable. Your committee members can subscribe to the daily e-newsletter for FREE. In addition, the SocialMediaExaminer offers regular month-long webinars on various topics that are worth the price of admission. (No travel — all web-based.) These are held roughly quarterly and characteristically consist of 17 sixty-minute webinars and tons of additional archived resources. The cost varies — about $300 for first-time early registration and less as you become an alum. Each series of webinars has a community forum which remains active long after the webinars end, so you have a place to ask questions and find help.

hubspot.com
Hubspot sells analytical software and hosting. They are dedicated to helping organizations grow through their web presence in ways they can measure. While using their software would be helpful to any church’s evangelism goals, it is pricy (but worth it) to get started. While you consider this value, you can subscribe to their site and immerse yourself in their tons and tons of great content about how to use social media — all of which is FREE.

There is an overflowing fountain of resources available on the web. We recommend these two to start. Both websites link generously to other experts in the social media field. They will help you search for what will work for you.

Our next post will be about blogging.

22 Oct 2011

How to Create A Social Media Committee for Evangelism in a New World

Going into all the world to preach the gospel has never been easier.In a previous post, we recommended renaming your Evangelism Committee the Social Media Committee. Evangelism today must embrace social media. Changing the name will
• remind you to use social media,
• attract the interest of young people whose lives revolve around social media, and
• communicate to your neighborhood that you are serious about your message.

1. Explore Social Media

The most up-to-date information is online. There are many books but they get outdated quickly. Many good websites provide FREE training (socialmediaexaminer.com, hubspot.com, are rich sources of information and training, much of it FREE). If you want to do your own search, start by looking in the search engines for articles on “Content Marketing” or “Inbound Marketing.” (Don’t be put off by the terms. Marketing is the secular term for Evangelism!)

2. Review your church membership and look for people with the following skills:

• passion to spread the Gospel
• good communicator
• is a social person (very important)
• uses social media (this may mean recruiting youth that you might otherwise overlook)
• basic computer skills
• has some experience with Facebook or web design
• likes to write
• can use a digital camera or video camera

Do not try to find all these skills in one person. Social Media Ministry needs the skills of several people. This is simply a guideline. You do not have to have all of these skills represented on your committee to get started.

3. If you have difficulty finding the skills and interests within your congregation, look outside.

This media is too important to ministry to resist with “but we don’t have the people.” Find the people. Try for volunteers first but if that proves difficult, create a budget and pay for some expertise to get started. This can be a short-term commitment.

Follow or join online communities. You will find lots of help online for free. You will be surprised at how many people are eager to help. This may seem daunting at first, but you will learn to trust the online community to help. (Leave questions here in our comment boxes, we’ll be glad to post them and help you find answers to your questions!)

As you search for committee members, tell people: Our congregation is starting a social media ministry, and we are looking for someone to set up a blog and create a Facebook community. As you engage in conversation let them know you will be using a blog, Facebook, Twitter, and YouTube.

Start talking about your plans in the community. Talk to the parents of kids in your day school, if you have one. Talk to the Scouts or other groups that may use your building. Put a small ad in the local paper or a sign on the grocery store bulletin board. If you think it will help, offer to pay someone short-term to train your committee or get you started with a blog. That’s the biggest hurdle — getting started.

Don’t overlook youth. This is a medium young people thoroughly understand, and is it a way they can contribute to their church. A young person might be willing to undertake this as a confirmation project or even a Senior Project in his or her school.

If your pastor understands social media, great! If not, find a way to get clergy on board. Pastors should jump at the chance to reach a greater audience than those who attend church. If they need training, help them find it. Again, there is ample training available on line for free. At the very least, encourage them to be enthusiastic supporters.

Churches say they are looking for change. Social Media is a change agent.

4. Your first meeting.

This is all the farther we are going to go in this post, but we thought you’d need to know what to talk about at your first meeting. A good social media plan begins with a blog. At your first meeting, talk about setting up a blog and brainstorm for ideas for content to put on the blog. Once you have a plan, it will be easy to assign tasks to committee members. We’ll cover this on our next post.

19 Oct 2011