Category Rethinking Small Church Ministry | 2x2 The Church Without a Building

More Pastors; Fewer Preachers

Let’s face it. One of the biggest challenges for small churches (and that includes most churches) is meeting the costs of professional leadership. Salaries and perks are the bulk of the budget.

At the first sign of financial distress, what do most churches do? Call a part-time minister.

What is the priority of every part-time solo minister? Preparing for worship and Sunday morning.

Often, that’s about all a small congregation can negotiate from their leaders. It is the frequent source of conflict.

Sunday morning preaching alone does not grow a church, especially when the sermon is delivered to only a few dozen part-time listeners. But the pressure on congregational lay leaders is to grow and transform or else, while all the congregation’s resources are tied up satisfying the salary requirement for a requisite pastor—whether that pastor is helping the congregation grow or not.

This must change.

Education is coming to realize that the responsibilities of teachers are changing. There is no longer any need for thousands of biology teachers working to craft a lecture on photosynthesis when just one expert educator can thoroughly cover the topic online, complete with visuals and links to enhance the lesson. This role can be competitive to ensure quality, but duplication in every school district is no longer necessary. The old model for education, born of pre-Information Age traditions, will soon be obsolete and recalled as quaint.

It is projected that the typical class day will flip. Listening to lectures will be the homework. Class time will be spent with instructors facilitating discussions, problem-solving and projects—what used to be called “homework.”

Similar changes will benefit the Church. Small churches do not have to devote scarce resources to pay theologians to craft a sermon on the same topic as a several thousand other pastors. This model belongs to the ages.

It may once have been necessary when information was harder to come by and many members were illiterate. As the economic model of Church shifted to totally monetary compensation, it has been pricing small churches out of existence. This is a shame. Small faith communities still hold the greatest number of total denominational membership. People like small churches. Soon, only the privileged will be able to afford to live in Christian community. The Church will have defeated its own cause.

Today, we need more pastors and fewer preachers. We need comforters, advisors, peacemakers, innovators, advocates, teachers and leaders. Knowledge of scripture and church teaching is still important in performing these roles. But the expense of dedicating one full salary to every congregation for the primary purpose of filling a Sunday pulpit is imperiling the entire Church.

If small churches are to return to prosperity, they need hands-on pastoring more than expensive preaching. Just as in education, the Church must turn its priorities upside down. Thoughtful preaching can be provided online and delivered by anyone who can speak well. Professional staff will free a day or two for hands-on interaction in the community.

This is already beginning to take shape. Luther Seminary’s online preaching helps (www.workingpreacher.org) is a resource that covers each Sunday’s lessons from the Common Lectionary. Many seminary professors from varying traditions comment on the lessons, helping to free the time of hundreds of pastors. 2×2 fashions both its Daily Devotion and the weekly object lesson from this online discussion.

Meanwhile, online preaching is being honed to an art. The temptation for many preachers is to post their ten-page sermon manuscript on-line. These do not fit the habits of online readers.

Online preaching must conform to the new rhythm of modern life. Pastor Jon Swanson broadcasts a short devotional reading daily and elaborates more fully in his blogs. 7×7 (very short daily devotion) and 300 words a day (a longer—but still short—daily blog lesson). He is growing an enthusiastic following — including 2×2.

All of us pioneers in the social media world have analytics at our fingertips. We can test and hone our skills, using actual data. Pastors preaching in sanctuaries have to guess and wait a week to correct their course.

The role of ministers must change if ministry is to remain affordable to most congregations.

Now would be a good time to start.

23 Oct 2012

There is more to Mission than the Mission Statement

This series has addressed evangelism in terms used most often by people in marketing and advertising. Again:

Advertising is getting the word out.
Evangelism is getting the Word out.

We’ve concentrated in this series on branding, applying this term to a favorite strategy of church developers — beginning a ministry with the tactic of writing a Mission Statement.

Often that’s where this sort of evangelism program both begins and ends. The Mission Statement is written and it’s back to business as usual.

One of the leading voices in the marketing world is businessman Seth Godin. He recently presented a concept and granted permission to share it. So let’s take a look at what he has to say.

Seth Godin’s Acute Heptagram of Impact

According to Godin (who has initiated countless ventures and helps many more kick-start their dreams) all of these seven qualities must be present if a project is to succeed. The absence of even one can snuff out the light! I revised his Heptogram to make it make sense to me. The concepts crisscross as if you are drawing a star, but otherwise it is Seth’s.

Start at the top of the star. Godin says you can have a STRATEGY but if you do not define your TACTICS and if you lack the SKILLS to EXECUTE those tactics. the STRATEGY won’t matter. Your ability to garner support from sponsors or workers depends on your REPUTATION. Nothing mentioned so far matters if the DESIRE to succeed is not present and the individuals involved do not PERSIST. The biggest enemy of PERSISTENCE is FEAR. And with this, you return to STRATEGY, completing your seven-pointed star.

Each point on this Marketing Star applies to any Congregation engaged in forging a new mission.

The strategy to create a Mission Statement is the tip of this seven-pointed star.
Start to draw the star and you come to tactic. That is the Mission Statement!
Keep drawing. You now need tp decide what skills and assets you already have or need to help you execute your Mission Statement.
Cross over to reputation. If you have a problem with reputation, begin to address it immediately. It may take a while!
Work with your membership to foster desire. Chances are your leaders understand the need to evangelize better than other church members. Leaders must find a way to communicate their enthusiasm to the rest of the congregation.
Then you have to start working your plan. Chalk up some success. Address each failure (and you will have some).
Don’t let fear of failure or making mistakes keep you from trying.

Godin claims that when things aren’t working, one or more of these elements are amiss. Often, he says, none of them are quite right. The biggest danger, he suggests, is the concentration on tactics before the full scope of the project is understood.

And that’s a problem with concentrating so hard on the Mission Statement that we miss everything else!

17 Oct 2012

Using Your Mission Statement to Strengthen Networks

We can’t do it all ourselves, but we live in a world where we like to think we can.

In the world of corporate marketing, the “brand” is sacred. Corporate branders would cringe to think of sending their customers to a competitor. They would take one of these approaches.

Convince the customer they are wrong for needing something they do not offer.

You like contemporary worship? Our liturgies are much richer and more meaningful! Take a seat and listen!

You are being bullied? We are so sorry, but our mission is more about feeding the hungry. Our food pantry is open on Tuesday and Friday afternoons! Stop by!

Promise an answer so far down the line that it is likely to be useless to the person in need today.

You want youth programming? Come back in two years. We’re training someone right now in exactly what you are looking for.

This type of thinking can affect how congregations interpret their Mission Statements. Governing boards can start to weigh every challenge by measuring it against their published Mission Statement and what they are prepared to provide—not the actual needs of the neighborhood. The Mission Statement then becomes an excuse to turn a blind eye to the changing needs.

Part of the decline of the neighborhood church is that the church as a whole is unprepared for change. Denominational leaders strive to find long-term pastors for stable (they call them “settled”) positions. When this becomes problematic, lay people tend to pay the price.

Let’s learn from this failure. Do not use your Mission Statement as a rigid gatekeeper in approving every congregational venture. Instead, use it as an indicator of how you need to change.

Also realize, that the approved Mission of your congregation may not resonate with each member. Similarly, visitors to your congregation may not care at all about your mission. Most people first attend church for personal reasons. They come to be healed. They come to have their needs met.

Don’t expect everyone to embrace your lofty words.
Make sure that all the good intentions in creating a Mission do not blind you to reality.
Seekers coming to your door may not seem to fit into your Mission.
Your sense of Mission must be flexible. Otherwise, you may be a congregation with a sense of mission but no one to serve.

This can happen at every level of Church life. A congregation can go to their Regional Body and ask for help with a challenge that their neighborhood has encountered. After all, when neighborhoods change, you can expect challenges to. But it is not uncommon for the response from leaders to be some form of “That’s not in our Mission.”

What they are saying is “We don’t know how to help you.” And that’s OK, but churches and denominations must be aware of the needs and be prepared to direct people to those who can help.

Today’s Mission needs are bigger than congregations of any size! It is inappropriate to turn seekers with problems away without hope. We have to start building networks for serving. We have to start thinking in terms of team.

If a need is beyond your ability to serve, help seekers find direction. Don’t just give them a phone number. Accompany them to the agency or office that can serve them. Personally introduce them to individuals with the expertise to help. Your personal attention will build your reputation in your changing neighborhood. By personally taking part in finding help, you will strengthen your own abilities.

You Mission must be active and flexible and ideally linked to other Christians and neighborhood organizations that can help.

Start building those networks!

16 Oct 2012

Bible Verses to Consider for Mission Statements

UPDATE: This post is now available as a Powerpoint Presentation.

All mission should stem from some understanding of the scripture.

Here are some verses that have a specific emphasis or directive. Most are from NIV.

And while you are at it, remember: God is love.

Genesis 12:1-3
The Lord said to Abram: Go out from your land, your relatives, and your father’s house to the land that I will show you. I will make you into a great nation, I will bless you, I will make your name great, and you will be a blessing. I will bless those who bless you, I will curse those who treat you with contempt, and all the peoples on earth will be blessed through you.

Exodus 19:5, 6
Now if you will listen to Me and carefully keep My covenant, you will be My own possession out of all the peoples, although all the earth is Mine, and you will be My kingdom of priests and My holy nation.

Psalm 9:11
Sing the praises of the Lord, enthroned in Zion;
proclaim among the nations what he has done.

Psalm 100:1-3
Shout for joy to the Lord, all the earth.

Worship the Lord with gladness:
come before him with joyful songs.

Know that the Lord is God.
It is he who made us, and we are his;
we are his people, the sheep of his pasture.

Isaiah 6:8
Then I heard the voice of the Lord saying: Who should I send?
Who will go for Us?

I said: Here I am. Send me.

Micah 6:8
He has shown you, O man, what is good; And what does the LORD require of you But to do justly, To love mercy, And to walk humbly with your God?

Matthew 24:14
This good news of the kingdom will be proclaimed in all the world as a testimony to all nations. And then the end will come.

Matthew 28:18-20
Then Jesus came near and said to them, “All authority has been given to Me in heaven and on earth. Go, therefore, and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe everything I have commanded you. And remember, I am with you always, to the end of the age.”

Mark 16:15
Go into all the world and preach the gospel to the whole creation.

Luke 24:46-48
This is what is written: the Messiah would suffer and rise from the dead the third day, and repentance for forgiveness of sins would be proclaimed in His name to all the nations, beginning at Jerusalem. You are witnesses of these things. And look, I am sending you what My Father promised. As for you, stay in the city until you are empowered from on high.

John 20:21
Jesus said to them again, “Peace to you! As the Father has sent Me, I also send you.”

Acts 1:8
But you will receive power when the Holy Spirit has come upon you, and you will be My witnesses in Jerusalem, in all Judea and Samaria, and to the ends of the earth.

Romans 12 (practically ever verse!)
Therefore, I urge you, brothers, in view of God’s mercy, to offer your bodies as living sacrifices, holy and pleasing to God—this is your spiritual^[a] act of worship. Do not conform any longer to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.

For by the grace given me I say to every one of you: Do not think of yourself more highly than you ought, but rather think of yourself with sober judgment, in accordance with the measure of faith God has given you. Just as each of us has one body with many members, and these members do not all have the same function, so in Christ we who are many form one body, and each member belongs to all the others. We have different gifts, according to the grace given us. If a man’s gift is prophesying, let him use it in proportion to his^[b] faith. If it is serving, let him serve; if it is teaching, let him teach; if it is encouraging, let him encourage; if it is contributing to the needs of others, let him give generously if it is leadership, let him govern diligently; if it is showing mercy, let him do it cheerfully.

Love must be sincere. Hate what is evil; cling to what is good. Be devoted to one another in brotherly love. Honor one another above yourselves. Never be lacking in zeal, but keep your spiritual fervor, serving the Lord. Be joyful in hope, patient in affliction, faithful in prayer. Share with God’s people who are in need. Practice hospitality.

Bless those who persecute you; bless and do not curse. ¹⁵Rejoice with those who rejoice; mourn with those who mourn. Live in harmony with one another.Do not be proud, but be willing to associate with people of low position. Do not be conceited.

Do not repay anyone evil for evil. Be careful to do what is right in the eyes of everybody. If it is possible, as far as it depends on you, live at peace with everyone. Do not take revenge, my friends, but leave room for God’s wrath, for it is written: “It is mine to avenge; I will repay,” says the Lord. ²⁰On the contrary:

“If your enemy is hungry, feed him;
if he is thirsty, give him something to drink.
In doing this, you will heap burning coals on his head.”

^\Do not be overcome by evil, but overcome evil with good.

Ephesians 5:1-2
Therefore be imitators of God, as beloved children. And walk in love, as Christ loved us and gave himself for us, a fragrant offering and sacrifice to God.

Philippians 4:4-5a
Rejoice in the Lord always. I will say it again: Rejoice! Let your gentleness be evident to all.

1 Peter 2:9-10
But you are a chosen race, a royal priesthood,
a holy nation, a people for His possession,
so that you may proclaim the praises
of the One who called you out of darkness into His marvelous light.
Once you were not a people, but now you are God’s people.

Matthew 19:14; Mark 10:13-16
Jesus said, “Let the little children come to him, and do not hinder them, for the kingdom of heaven belongs to such as these.”

Matthew 22:37 ; Luke 10:27; Mark 12:30
Love the Lord your God with all your heart and with all your sould and with all your mind and with all your strength.

John 4:24
God is spirit, and his worshipers must worship in spirit and truth.

Ephesians 4:12-13
to equip his people for works of service, so that the body of Christ may be built up until we all reach unity in the faith and in the knowledge of the Son of God and become mature, attaining to the whole measure of the fullness of Christ.

Colossians 3:12-14
Therefore, as God’s chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience. Bear with each other and forgive one another if any of you has a grievance against someone. Forgive as the Lord forgave you. And over all these virtues put on love, which binds them all together in perfect unity.

1 Peter 2:9
But you are a chosen people, a royal priesthood, a holy nation, God’s special possession, that you may declare the praises of him who called you out of darkness into his wonderful light.

2 Peter 3:18
But grow in the grace and knowledge of our Lord and Savior Jesus Christ. To him be glory both now and forever!

Do you have a favorite to add to this list?

12 Oct 2012

A First Step in Branding: The Mission Statement

We’ve discussed the need to look over your shoulder and include your denomination’s regional offices and other congregations.

We’ve discussed how branding helps your members understand their mission.

Now you are ready for outreach to your community.

A typical starting point in any branding campaign is to craft a mission statement.

The mission of every church is defined in the Bible.

Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. —Matthew 28:19-20

There are other verses you can focus on, but this one encompasses a great deal.

The task of each congregation is to refine this directive in a way that will keep your people on a chosen track of implementation.

We all know how easy it is to become distracted from our mission. This is a special challenge for small congregations. We small churches are so busy putting out fires that it is easy for us to lose our way!

There is a tendency to measure all congregations against some standard that, frankly, isn’t very well-defined. It may be a typical suburban church or a church with a well-known pastor. It is never the small church — although we outnumber larger churches!

This can be a shock to a small congregation’s self-confidence. There the driving force is often a dedicated and changing staff of lay people, who juggle uncompensated mission and ministry with work lives.

In defining your mission be true to yourself. If you are a family church, concentrate on the values of a family church—the warmth, the intimacy, the ability for newcomers to assimilate quickly. If you are a pastoral church you might have an emphasis that is a “trademark” of your leadership. That might be reaching a particular ethnic group or operating a daycare program. Your mission should express whatever binds you together as a people.

Mission is a huge task and one that was never intended to be performed solo. (2×2!) The task of congregations is to answer the question How? (We’ve talked about the Why? question before.)

How will your group of people—with all the things you have going for you (taking into account your limitations)—fulfill Christ’s directive? In short:

How do you reach, how do you preach, and how do you teach?

You might start by asking each member this question. Their answers should help shape the “official” mission statement. Having been included in the process, they will own the mission.

Once a mission statement is adopted put it to work.

Feature it on your web site, on your stationery, and on your signage.
Hold a service to celebrate the adoption of a mission statement.
Invite several people to speak to the mission. Do this regularly!
Have a pin made or give out refrigerator magnets featuring your statement.
Make a congregational T-shirt featuring your mission. Declare T-shirt events (service projects, for example) when members should come in “uniform.”
Hang a banner over your door. (Outside where people can see it.)
Begin every service or meeting by reciting your mission together.
Write a press release and send it to local papers.

Keep your mission front and center.

But remember, your mission can change. Review it every few years to make sure you can still live up to its directive, and that, in focusing on it, you are not ignoring new opportunities. Actually, we live in such a fast-changing world that proclaiming a special mission emphasis each year might not be a bad idea. (Next post!)

11 Oct 2012

Understanding Your Congregation

In this series on branding, we’ve talked about the benefits of considering your regional body and denomination in your branding efforts. We are about to discuss branding your congregation for outreach.

But before we do, let’s talk about the benefits of branding your congregation and its mission for your own members.

People join churches for many reasons. Often they are selfish!

They want to be comforted.
They are looking for peace.
They are looking for companionship or like-minded friends.
They need help with their marriage or with raising their children.
They just want to feel better about themselves and their relationship with God.

There is absolutely nothing wrong with any of these reasons.

Nevertheless, the Bible is pretty clear that more is expected of us. The role of church leaders is to accept people as they are and nurture their faith so that they reach beyond their personal spiritual needs and become a force which helps others find reconciliation with God and His people.

The branding strategies that you create for outreach will help your members bond in mission. It is worth the effort for no other reason.

Branding is about perception and how your members perceive themselves influences their ability to minister.

2×2 has adopted a mission to visit other congregations and learn from them. One small church we visited, clearly a family-sized church, was practicing branding. Every week they stood as one people and recited their mission statement. It had become part of their liturgy and part of the fabric of their corporate life. They didn’t have a flashy logo, grand advertising or signage, but among themselves they knew who they were and what they were about. Their self-confidence showed in their ability to welcome visitors.

Take time to work with your people to understand their expectations. This is not a 30-minute exercise. It’s takes some time to reach below the surface of people’s thinking.

This is a failing of professional church evaluators. They come to a congregation and schedule a meeting or two. They talk with the people who will show up for such a meeting, and may have an axe to grind. This is often not a representative group. The outside evaluator doesn’t know that! Their reports quote the observations of these few people. They often come out looking selfish to outsiders. If the evaluator had taken the time to get to know the speakers, they might realize there were serious life challenges that justified a selfish outlook.

Outside consultants, especially when they are working for the denomination, not the congregation, do not take the time to do more than scratch the surface of congregational life. It is up to your congregation’s leaders, both professional and lay, to lead your congregation in self-examination.

Only then can you write your mission statement, design a logo, create an evangelism strategy or implement branding for outreach.

10 Oct 2012

Building Your Relationship with Your Regional Body

We’ve spent some time discussing the politics of church relations and how they related to a congregation’s branding or sense of mission.

In the business world branding and advertising go hand in hand. What can the church learn from this?

Advertising is getting the word out. Evangelism is getting the Word out.

Congregations must learn to tell their story.

We have identified that the audience is not just the current members and the unchurched in your community. A primary audience for a congregation’s branding effort is its regional body, including the regional office, its officials and governing councils and every other congregation in your denominational territory.

Why is this important? Each congregation is vying for the same professional resources. Remember a primary task of your regional body is to fit clergy pegs into congregational holes. Making your ministry known to your regional body is an investment in making sure the peg that is placed in your congregation will move you forward.

Fact: a small church’s ability to serve—or even exist—depends on its relationship with its denomination. This runs counter to how congregations think. Church members will strategize for hours, weeks and years about how to reach and serve their communities. The regional body is out of sight and mind.

Here is a rarely discussed reality. All pastors are not created equal. Your regional body must find places for poor pastors along with the great. They will place poor pastors in the churches that are of the least perceived value to the regional body. You want them to know why your ministry, however small, matters.

Small churches must take extraordinary steps to attract the talent needed to serve members and fashion a ministry that will sustain a presence in the community. (That means meet the budget.)

This is great failing of the hierarchical church. Most communication between a congregation and the regional body is among clergy. It is usually prompted by sudden need or conflict.

Regional offices notice the big things. They will notice:

If your church burns down.
If the treasurer embezzled a few thousand.
If the congregation receives a major bequest.
If the pastor is unhappy or in trouble.
If a congregation stops sending benevolence (They won’t ask why! They will assume you are in dire straits! You must tell them!).

Regional bodies won’t take special note:

When your congregation rallies to help a family with a seriously ill child.
When your congregation supports a local charity fundraiser.
Votes to supplement a staff salary package during a trying time.
Teaches art and music to neighborhood children in an after-school program.
Does any number of small initiatives to improve the faith lives of their members and reach out to the community.

Ironic! These actions are the heart and soul of ministry.

Congregations must regularly communicate these things no matter how mundane or obvious they seem. An added challenge—so much of a congregation’s work must be done anonymously. All the more reason to be intentional about what you can share—and it’s all part of branding.

A Few Action Steps

Make sure your regional leaders and any staff assigned to your region are on your newsletter mailing list. Send it in a large envelope with a cover letter pointing to your most outstanding news. Even if you’ve gone internet with your parish communications, print a few and mail them to your regional office. Don’t rely on them looking up your newsletter or website!

Send invitations to events to church leaders and the pastors and church councils of neighboring congregations. Even if they don’t come, they will be impressed. They might start talking about you in a positive way! (It’s called buzz marketing).

Schedule events worthy of attention beyond your membership. In the past, hierarchies initiated events worthy of broad interest. That doesn’t exclude congregations from taking the lead. Consider a topic. Choose a format: guest speaker, workshop, panel discussion or webinars. Such initiatives will brand your church as thought leaders regardless of size. Does this seem impossible for your small family church? Think about a presentation on the value of the family church!

Use your website to address issues that concern your congregation and others. This is another common shortcoming of congregations. Their web sites are little more than online brochures. Think beyond your property line! You will be building your image as a mission-minded congregation.

Use photos. When you hold a successful events, follow up with a card with a photo to every participant and your regional office. Personal greeting cards are great communication tools that are underused.

Insist that lay leaders be included in dialog with the regional office. It is absolutely critical that regional leaders come to know lay leaders. This will take some doing. Regional offices like to expedite all meetings. They will attempt to deal with the leaders that make their goals easy to achieve. Make sure your pastor understands that you expect your elected lay leaders to be included in the dialog.

Encountering Resistance

You may encounter resistance among your professional leadership, but it should be easy to point out that such efforts boost their image with the regional office along with the congregation’s.

The biggest obstacle is that the time and energy spent on this activity are not part of the usual pastoral routine.

But then, the “usual” doesn’t seem to be working very well these days!

08 Oct 2012

Interesting Video on the Future of Church

A missionary team from Sweden shared this link with us. We think it’s worthy of discussion in every congregation. Enjoy!

27 Sep 2012

Writing Your Congregation’s History: A Real Whodunit!

Continuing our look at the Book of Nehemiah with Pastor Jon Swanson, we note that large portions of this historical account are lists of names.

Nehemiah was a savvy leader. He was embarking upon a great work. He needed help. He rallied the support of a lot of people. He rewarded them by remembering their names and recording their contributions.

Contrast the Book of Nehemiah with the typical parish history. Our Ambassadors have had the opportunity to read many of these online. The typical parish report lists the terms of pastors and what building renovations were made during their tenure. In fact, there is an online archive of Lutheran churches which isn’t much more than that. It’s not unlike the account of Nehemiah but in Nehemiah, you can almost see the workers lugging the stones, felling the trees, sawing the wood, shouting out orders, guarding the progress, and organizing the people for mission.

Nehemiah noted the names of the lay leaders. He included their genealogy. He detailed exactly what each foreman accomplished in the overwhelming task of rebuilding the vast temple. He provided a detailed archeological survey of the site — the gates, the pools, the steps. We are standing there with him amidst the dust and rubble, watching greatness happen.

Don’t waste time. While it is still within living memory, write your parish history from the lay point of view. Who led the choir, who taught the children, who renovated the kitchen, who fixed the furnace? Who started the food pantry or visited the sick? Were they part of a long-standing family presence or were they new to your community and congregation?

It will build your congregation’s esteem. Members will feel like part of something bigger than themselves — part of a mission that should go on and on—long after not a soul remembers who was pastor when the work was done.

Soon the readers of your history will be like the readers of the book of Nehemiah. They will see your ministry growing action by action, sacrifice after sacrifice, offering upon offering.

It may help you see your congregation as part of a great plan and help you draft a plan to move forward in mission.

22 Sep 2012

A Provacative Link That Should Interest Evangelists

Here is a link from Coca Cola’s marketing team. They are telling us exactly how they intend to double their business by 2020. That’s a lot of sugar water!

The techniques and strategies should interest every serious evangelist. Coca Cola has a story to tell and doesn’t mind telling us exactly how they plan to do it. Their marketing people are well paid and experienced story-tellers. Let’s invest our dimes wisely and listen in for free!

We have a story to tell, too!