Google Insights Can Reveal Ministry Opportunity

As we explore and learn social media, we turned this weekend to a fairly new social media tool, Google Insights. This tool measures internet activity revolving around key words.

We plugged in key words of topics that interest us to see if they interest anyone else.

We searched for interest in “social media ministry.” The graph that pops up with amazing speed reflects our experience. We have long known that our readers are interested in this topic.

Goggle Insights Results for "Social Media Ministry"

We plugged in “children’s ministry” and “family ministry.” The results showed a decline in interest — not dramatic but decidedly so-so. We experienced the same results with our posts on ministry for children. We have also noted that ministry to children is neglected in many of the churches we visit.

Then we plugged in “multicultural ministry.” This is a topic that the our denomination has announced is a priority. The Google Insights graph revealed a flat line with sharp and short-lived spikes occurring about annually. There is only sporadic interest in this topic!

Google Insights Results for "Multicultural Ministry"

What does this tell us? There are a few possibilities.

  1. If multicultural ministry is a goal, groundwork must be laid. The Church is starting from scratch with this concept. Awareness of multicultural ministry challenges and opportunities must be promoted.
  2. Multicultural Ministry will be an uphill effort. Measurable success may be a long way off. Success might be fleeting.
  3. Other things concern congregations more. Any effort at Multicultural Ministry is likely to take a back seat.
  4. Leadership must be developed for this type of ministry.

The data fails to inform in some areas. It measures only interest — not need.

Why are there occasional, sharp spikes? Was there some event at that time that raised momentary interest?

The value of these “insights” is in what the Church does with the data.

  • Opportunities must be identified.
  • Churches and leaders must have some training and leadership.
  • Instant results should not be expected.
  • Since, there is so little interest, there is likely little experience. All ideas and efforts need to be given a chance.