How Does Your Congregation Tell Your “Why” Story?

 . . . because God first loved us

Yesterday I received an email from a young fellow who makes videos with passion. He had a brainstorm and he was soliciting help. He wanted to make a video of people telling their “Why Story.” He made a little video imploring people to send a short video with an answer to the question, “Why do you do what you do?”

I had never taken a self-video before. But I spent about a half hour creating my Why video. I had never responded to a video by posting a film to YouTube before. But by the end of the day I had mastered that. Took four tries.

This morning I came across a video of a TED conference presenter, Simon Sinek. He gave a 17-minute talk on how the Why question drives all successful enterprises. Watch it.

[youtube http://www.youtube.com/watch?v=qp0HIF3SfI4?rel=0]

It seems the Why question is pretty important. How well does your church communicate your “why”?

Why do you gather together on Sunday mornings? Why do you want others to join you? Why does  faith matter in the lives of your individual members?

If your only answer is “so that we have enough financial support to keep going,” you will not succeed as a church.

It’s a simple question. What’s your answer?