Join Us in Our Advent Social Media Project
A Tweet a Day for Advent—Get Ready!
A week or so ago, we proposed a social media project for the four weeks of Advent.
2×2 started as a blog. It is time to spread our little wings to other realms of social media!
2×2 has been blogging seriously for about 18 months. We started in February 2011. It took us a few months to get our bearings. Only one person visited our site that month! Our stats show that our readership didn’t break triple digits until July. From our many web visits to other church web sites we figure that’s about when most churches give up on social media. We kept at it! Patience!
Our best month of 2011 was November with 623 new readers that month.
By this time we were able to see growth patterns and we predicted that we would have 12,000 new readers visiting our blog in 2012. We should exceed that benchmark with ease.
Looking ahead to 2013, we can anticipate doubling 2×2’s reach. We are nearing 1500 new visitors a month and the growth has been steady. 110 people subscribe and have our posts go to their email every day. So that’s an additional 770 views each week! Our reach is truly worldwide.
2×2 achieved this without using any other social media platforms to enhance our SEO numbers. We followed just one strategy: Offer content that will be helpful to our mission audience — seekers and lay leaders.
We continue to be surprised by the many and strong relationships we are forming with other mission-oriented church workers, many of them not Lutheran. These are rewarding and growing. We started to introduce our readers to one another and now they are referring people to us. We look forward to many new things in 2013.
Which brings us back to our Advent project.
Research shows that Twitter is the least understood social media platform with the greatest potential to reach new audiences. Better than Facebook. There are others, too. But let’s tackle one at a time!
The biggest barrier to using Twitter is understanding its potential. That’s why we have chosen December as our month to experiment. We’ll take it step by step and report our progress.
We hope you will follow our experiment and perhaps join us and share your results. We’ll try to make it easy.
How about it!?
Sharing the Gospel—140 characters at a time!
Watch for our official invitation to join the experiment which should be posted Saturday afternoon — just in time for Advent 1.
Step 1: We just opened our account:
@2x2Foundation
This required us to have an email account. We opened a free account with Google.
2x2church@gmail.com
This process took about 15 minutes.