People promoting a message often talk about looking for seven access points — seven ways people can learn about their product or service. What can serve as “access points” for churches? Here are some possibilities.

Each access point is a link in a strong chain.

Worship

The first, most obvious (and often only) access point is the Sunday morning worship service. Good start. Is it effective for growing your church?

Is it participatory? Is everyone involved? Many professional entertainers point to their youthful experiences in church as the entry point to their life careers. This doesn’t happen if worship is presented in a static way with paid professionals providing all the leadership.

Child Care

Child care is a common access point for congregations. Judging from the number of children our Ambassadors encounter in church, it’s not working very well. It’s a good idea and churches should analyze their child care programs to make them effective as church access points not only for the children but for families.

Advertising

Advertising is a way of creating access. This was once an expensive proposition with little measurable return. The internet is changing that.

Newsletters may seem like an access point. They are not. Only church members read them.

Use of the internet has a better chance as serving as an access point, especially if churches use the internet to communicate with the unchurched. Social media makes this very possible. That includes everything from Facebook, Twitter, Pinterest to Blogging and web sites. Very few churches have scratched the surface of this promising access point.

Media can be an access point. Some denominations have TV or radio programs. The old Davey and Goliath animated children’s programs from the 60s (or earlier) are still aired—complete with a scratchy rendition of the Reformation hymn at the end.

Service

Social service projects can be access points if the congregation can interact. Sponsoring social service projects without a human face attached does not promote the Christian message. Yet many religious social service agencies have followed the lure of government subsidies and lost their ability to convey their message. As hard as we work and as much money as church people contribute to social service agencies — and even with the immeasurable good they do — the message is lost.

Cultural Excellence

Cultural excellence can be access points. Church schools (pre-K through university) were once associated with religion. Many church-sponsored schools have focused on enrolments and bottom lines and abdicated their religious affiliation. Even the Catholic church with its traditional parish school system is struggling with this concept.

The arts can be cultural access points. Often churches host concerts. The more hands on a church makes their art offerings, the more effective they will be as access points.

Church Camping

Often overlooked or viewed as a quirky a la carte church offering, church camping is one of the most effective church access points. Church camps unabashedly teach and preach and work with the hearts and souls of campers who take the time (usually just five days) to leave the world behind and think about their relationships with God and the world. Church camps, with a purity of message, interest many in church vocations.

Small churches — get your members to camp! There are opportunities for all ages. Sponsor seekers.

Summer Programming

People make life changes in the summer. They relocate. They change jobs. They change schools. But many churches exist on short rations in the summer. Think about it. What opportunities to you offer that will attract people in transition?

Community Involvement

Encourage your members to be involved in community activities. Show your colors and get involved. Be front and center at community meetings. Volunteer as a church for community projects. Wear church t-shirts and send a crew to park clean-up day. Take a table at the local flea market.

Special Needs Interest Groups

People need help. Grieving people. The poor. The hungry. The sick. Elderly. The addicted. The mentally and physically challenged. Families. Youth. Caretakers. Care needers. So many potential access points for congregations!

We were looking for seven. That’s nine. Are there more?