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Church Growth

A Pastor’s Secret Transformation Weapon

The Children’s Sermon As Catalyst

A pastor may think that a children’s sermon is a waste of time. The children might be better off somewhere else, engaged in age appropriate activities.

The children’s sermon time is so much more. It is a golden opportunity to introduce change to your congregation.

Many pastors do little more than talk at the children—a watered down “trailer” of the 20-minute version about to come.

It is painfully obvious in many cases that the pastor has little experience talking to children. All those years of seminary study so you can expound to five-year-olds!

The children’s sermon is a time when you can communicate to everyone. Many adult Christians have not been well-schooled in church matters. This is an opportunity to not only reach the children but to review basic church teachings without “talking down” to the adults.

You can experiment in the few minutes you spend with the children. Few will object. It is a chance to create the experience modern worship so desperately needs—something that people will remember and talk about when they go home and off to work.

In the business world, this is called creating a “remarkable” experience. Business people know that their best advertisers (evangelists) are customers (congregants). They aim to provide the best service possible so that the customer/congregant talks about his or her experience.

Most worship services are fairly predictable in format and even in content. They are no doubt meaningful to the congregants, but few are anything anyone will talk about during the week or even remember a few days later. (Quick! What hymns did you sing in church last week?)

More people will be tuned in for a ten-minute children’s lesson than for the full 20-minute version. Use this opportunity to create a “remarkable” experience.

This is a pastor’s opportunity to introduce change without objection. Congregants may not even notice that the praise song you taught the children last week is the sermon hymn this week.

The children’s sermon is an excellent opportunity to introduce media, teach the kids (and adults) to move in liturgical dance, practice a new prayer technique, read a story or poem, or perform a little drama. Don’t put a stopwatch on the activity. Some sermons may be five minutes long. But if people are engaged, milk the moment.

Here is a list of guidelines.

  • Don’t treat the adults as passive bystanders. Engage them in music, question and answers, or other activities. Enlist their help. They will be more likely to step up to help the children then if you asked them to do something for their peers. Ask a choir member to lead or teach a new song, for example. Or have an usher explain what happens to the coins the children put into the offering plate. It will strengthen your congregation’s sense of community.
  • Don’t be afraid of repetition. Kids love it. Adults learn from it, too.
  • Don’t be afraid of interaction. Throw out a question to the adults. Better yet, have the children ask questions. Imagine one of your older members telling the story at work: “In church yesterday, a little girl asked me a question . . . .” 

It’s all about story-telling. We all love to tell the story. The children’s sermon can be the vehicle for congregational story-telling. And this can lead to transformation.

photo credit: Jenn Durfey via photo pin cc
07 Sep 2012

Why Don’t More Churches Blog? Answer 2!


Here’s another answer to the question “Why don’t churches blog?”

Church leaders don’t understand the reach and impact of the internet or the new definition of community.

Congregations, by tradition, are geographically bound. For several decades, congregations which had support from people who lived some distance from the church building were criticized. Membership was considered “scattered.” The regional or centralized church didn’t care about this as long as offerings were flowing, but if there were any signs of fiscal trouble, a “scattered” congregation was in trouble with its judicatory.

Geography is no longer as important as it once was. There are definite benefits to physical community, but it is not the sole criterion.

Community is a group of people with common interests. People, today, are discovering people with common interests all over the world. Just because this was not possible from 35 A.D. to 1985 A.D. doesn’t mean it has no value in 2012 A.D.

Recognizing that the Church and its sense of community has changed WILL redefine Church and its structure of support and service.

2×2 is on the frontline exploring this new definition of Church. We are learning every day. Our effort, barely 18 months old, has taken our ministry to places we never imagined.

Our regional office considers us “scattered and diminished” and worthless.

Scattered? Not when they made this claim, but today, maybe. But now it doesn’t matter!

Diminished, not at all. 2×2 (Redeemer) is reaching more people every week than it ever reached on a weekly basis at any time in its history. We can prove it!

Some contacts are fickle accidents. Others are developing into true friendships. That’s really not so different than the neighborhood church that reaches many visitors with only a small percentage actually joining.

We made all of these connections by blogging daily on diverse subjects, analyzing the wealth of online data, and producing content that answered the needs revealed in search engine data.

We did it on a shoestring budget — less than $100 per year. We followed our own members’ interests and talents.

We’ve only just begun. We’re here to help and serve.

Contact us if you need help developing an online ministry.

05 Sep 2012

Practicing Happiness Techniques in Worship: Part 5 of 5

Random Acts of Kindness

The last of the five steps recommended by The Happiness Advantage author, Shawn Achor is to practice random acts of kindness. 

What fun!

Achor starts by explaining that this is as simple as smiling at the person you pass on the street or in a public hallway. He recommends the 10-5 rule. Make eye contact and smile at everyone who comes within 10 feet. Greet anyone who comes within five feet of you.

He claims remarkable results. The idea was tested by a hospital. The program was implemented over the objection of doctors who considered it beneath their dignity.

The result: happiness spread—even among the doctors who resisted. Soon, the hospital gained a reputation of being a pleasant place that people chose to visit and staff opted to stay even when offered more lucrative positions elsewhere.

Similarly, there is a management technique that grew from the hotel industry. If a guest brings you a problem, you own the problem until it is solved — even if it’s not your job. This can be effective in any setting. In most grocery stores, a customer who asks where they will find the canned vegetables is told, “Uh, try Aisle 8.” In a popular grocery store, the employee (who might be stocking shelves or coming back from break) answers a customer query like this: “I’ll show you! Please follow me!” It makes a difference.

How does this apply to church life?

Our Ambassador visits reveal friendliness is harder than it sounds. Sometimes we stand as wall flowers in the church narthex as people pass by never making eye contact.

The most genuinely friendly church we visited was a small congregation, St. Michael’s in Fishtown. People greeted us on the street before we entered. Virtually every member approached us. The service had a greeting section built into the worship service. Friendliness is part of their culture.

A larger church, St. Paul’s in Ardmore, had an official greeting station, staffed by volunteers. They met us as we entered the sanctuary and even offered us a mug filled with candy as we left.

Both are good options, but one makes “friendliness” the job of a few. The other weaves it into their entire church life.

Churches of any size can be awkward at the social graces. Not just the laity! Often, pastors make no attempt to circulate during fellowship, often staying in a hallway or the sanctuary chatting with just one or two members.

Achor’s ideas might help us get over that. Start by enlisting and training leaders. Modeling by the pastor and lay leaders will go a long way to making it part of a congregation’s culture.

In addition to the personal greeting there is the power of greeting cards. Redeemer uses cards. We send about three a week. Our Ambassadors usually follow visits with custom greeting cards. Think what a card in the mail means to leaders, students, homebound or elderly.

Random acts of kindness can be so simple. In one church visited by our Ambassadors an older woman made it her duty to sit near us and guide us through the service. It was a lovely gesture.

It is tempting to list some acts of kindness, but listing them makes them self-serving and diminishes their value as spontaneous and heartfelt. Start with eye contact and a word of greeting and let kindness flow.

Remember: give it three months before evaluating!

photo credit: Nina Matthews Photography via photo pin cc (retouched)

23 Aug 2012

How Many People Heard Your Sermon This Morning?

In dozens of churches near Philadelphia and hundreds or even thousands of churches across the country, hard-working pastors stood before their congregations this morning and delivered sermons to fewer than 50 people.

A conscientious pastor probably worked for days on that sermon. He or she probably spent the same amount of time on his or her sermon as far fewer pastors who delivered sermons to larger congregations.

Preaching is a major investment for every congregation whether they have 50 members or 1000 members—probably half the annual church budget.

Yet churches resist using the tools the modern era provides to preach the gospel to every corner of the world.

2×2, the web site that grew from Redeemer Lutheran Church’s exclusion from the Evangelical Lutheran Church in America, began with little experience with the internet. We had only a static web site which we rarely updated — just like the vast majority of churches who are concentrating on paying a pastor.

2x2virtualchurch.com became our new site.

2×2 studied the medium and followed recommended practices. We had no money to invest in outside help, so we learned how to do this ourselves.

Perhaps we were the perfect candidates for this evangelism frontier. We discovered that a small church can swim with the big fish!

Here is a mid-year report from the congregation SEPA Synod claims doesn’t exist (because they say so).

  • Every DAY 106 followers read our messages with our posts delivered to their email addresses. Huge potential for growth here!
  • Every WEEK an additional 250 or more come to our web site for information.
  • Every MONTH more than 1000 new readers find our site.
  • We’ve had 7000 visits this YEAR (in addition to our daily readers) and are on track to double that by the end of the year.

(Editorial update-Jan 16, 2013): All of these numbers have doubled since this was published five months ago!)

2×2 started strong in the Middle Atlantic states and California. In recent months our readership in Southern states is spiking. We’ve had readers in every state and regular readers in a dozen countries. Six congregations write to us weekly and share their ministry challenges and successes.

Topics which draw readers to 2×2 are (in order of popularity)

  • Object Lessons for Adults
  • Social Media
  • Small Congregation Ministry
  • Broader Church Issues
  • Vacation Bible School

We’ve learned that it is impossible to predict the popularity of a post. We had a Whoville theme party last January and the post about that still attracts search engine traffic several times each week. A post about a visit to a small church in a Philadelphia suburb and its pastor’s “brown bag” sermons for adults began attracting new readers daily, which led us to develop object lesson sermons.

Several seminaries have sent students to 2×2 for discussion topics.

2×2 has established both a mission voice and reach that rivals or surpasses mid-sized churches. We’ve done it on a shoestring budget. Another year to 18 months will no doubt add to our reach.

We will continue our experiment in modern evangelism.

How many people heard the sermon your church paid for this morning?

photo credit: Photomatt28 via photo pin cc
05 Aug 2012

Scalability: Religion Seeks It But Can’t Embrace It

Exponential Growth vs Scalable Growth

The Christian Church has recently focused on the Gospel account of Jesus sending his disciples into the world 2×2.

Jesus’ concept of mission was built on exponential growth. If two people are each successful in reaching two people — for a total of four — and they in turn form teams of two reaching four more— that’s exponential growth. The effort and cost must be repeated again and again. The church will grow with hard work and dedication.

This was remarkably effective. Within a few hundred years, the Gospel spread to the farthest borders of the known world.

Scalability is a bit different. It is a term that centers on the power of technology. How can teams of two reach a thousand or more people using the same effort it takes them to reach four?

The answer is incalculable—and entirely possible. The tools are in our hands to make mission work scalable beyond the wildest dreams of the early Christian apostles. The same work required to reach or teach 100 people can also reach or teach a million for basically the same outlay of resources.

So why aren’t we doing it?

Roadblocks to Scalability

Sadly, the church is not set up to take advantage of scalability.

Try this, for example. Take an idea to a religious institution. They will have a great deal of difficulty thinking beyond their own constituency. “But don’t you see,” you might argue, “you have the power to reach beyond your congregation, beyond your geographic territory, beyond your denomination.”

They will respond with confusion. “But it’s our job to serve our constituency. We work for [name the regional entity.]”  

They will try to be helpful. Scratching their heads, they will suggest, “Take your idea to [another territorial constituency that might be a bit bigger]. Maybe they can help you.”

Any denomination can reach congregations and clergy of all denominations all over the world with truly helpful information—all for the same effort that they might put into a local symposium or workshop which they would charge 50 people $25 each to attend. They won’t, though, because tradition outweighs potential.

Oddly, the efforts to take advantage of the power of the internet are not coming from the higher echelons of the Church. Many regional web sites are of poor quality and virtually all are self-focused. Some of the flashiest regional web sites focus on only their own work—not the work of their members. They are ignoring the potential to strengthen community. They are also ignoring the potential to reach the unchurched — which is their mission.

Church leadership is accustomed to publishing and teaching coming from top down. There was a time when this was necessary. Not everyone owned a printing press and distribution system. There grew to be a comfort in the control which was part of this outdated system. Because control was once possible in publishing they mistakenly believe that it is necessary. It is not only unnecessary in today’s world; it is impossible.

The system of the past is clumsy and archaic, but the Church’s entire structure is built around it.

Smaller entities—individual institutions, small congregations and even individual church members are making stronger headway.

Examples

One example,  www.workingpreacher.org, a project of Luther Seminary, features guest theologians from many backgrounds, analyzing the weekly lectionary. Directed towards pastors, anyone can study the week’s scripture guided by the insights of a seminary professor.

Another: ministry-to-children.com is a web site started by Tony Kummer, a youth/family pastor. It is a lively, interdenominational exchange of ministry ideas and resources that has a large community participating and helping one another. A small church in Africa asked for 2×2’s help in finding affordable educational resources. We directed them to this web site and they were delighted!

Jason Stambaugh writes a blog, www.heartyourchurch.com. He is an individual layperson who works in social media and is a member of a small congregation. He writes about social media in the church and other church issues.

A college student in Texas, Virginia Smith, has used the internet to help small congregations access used Vacation Bible School resources. She’s just one young person passionately engaged in mission, armed with the web. (www.vbs247.webs.com/) Virginia has been very helpful to 2×2 in networking.

And then there is this site, 2×2, the project of Redeemer Lutheran Church, East Falls, Philadelphia, a church the Lutheran denomination (ELCA) determined was too small to fulfill its mission (the old-fashioned way). Three years after locking our members out of our church building, 2×2 is reaching more than a thousand readers a month with a significant local readership with global reach. (And we are just beginning.) We offer ideas for small church ministry and attempt to prompt dialog on small church issues.

Scalable projects are our passion—not to make vast amounts of money, as is often the aim of online enterprise, but to build an new infrastructure that will provide hope and help for neighborhood ministries that we believe are the strength of the Christian Church. We believe there is fiscal potential that would provide the hands-on resources to neighborhood churches that can’t afford them the old-fashioned way. (And this is a large number of churches!)

Meanwhile, denominations concentrate on building Christian communities of a certain number so that they can afford a pastor/building and support their regional and national denomination.

This is not scalable. And it is failing. But it’s still how the Church measures success!

09 Jul 2012

A Recipe for Change: Lessons Learned in the Church Kitchen

Mom was Pennsylvania Dutch through and through. Dad, too, except that his Pennsylvania Dutch parents traveled to India where they raised seven children and worked as missionaries for 20 years.

The result: our comparatively bland Pa Dutch diet was occasionally infused with eastern spices, the names of which did not fit on the tiny spice jar labels.

Despite the early introduction of exotic flavoring, it wasn’t until well into adulthood that I embraced the joy of cooking with spices.

I learned to cook with spices in church.

Little Redeemer in the East Falls neighborhood of Philadelphia has roots among Pa Dutch traditions, except that a good number of founding members shared a mongrel Scotch/Irish/English heritage. Still, the typical pot luck dinner at Redeemer was decidedly bland and heavy on meat, potatoes and pastry.

Then, around the turn of this latest century, we enjoyed having a student vicar from Puerto Rico. When he was about to leave, we planned a farewell party. “Any requests?” we asked.

“I’m really hungry for sancocho,” he responded. “Puerto Rican beef stew,” he translated. He waxed nostalgic at the thought of the peppery stew. When he noticed the horrified faces, he assured us. “It’s not spicy, just tasty.”

I googled sancocho and found a recipe with a lengthy list of ingredients, many of which were unfamiliar.

I have a basic rule in cooking. If I don’t know what it is I don’t put it in the pot.

I pared down the ingredients to the familiar, made some substitutes for convenience and filled a large pasta pot with the diverse ingredients: beef, spices, a ton of vegetables, lemons, bananas and burgundy. As I prepared to transport the pot to the church. My teenage son came running to help. “What smells so good?”

Once at the church, I did what any cook does. I stood back and watched. The pot quickly emptied. The vicar went back for seconds. Thirds, too. Success.

But sancocho was just the beginning of a new world of cooking.

It was at about the same time that our membership began to pick up among East African immigrants. Their cuisine was similar to the Puerto Rican fare I had just conquered. I learned still more about curries, garlic and fresh ginger.

And it was fun.

Savory soups and stews soon became the hallmark of Redeemer fellowship. Food was becoming a catalyst for change in our church.

Cultures began to blend with every stir of the pot. Changes which had been unimaginable a decade ago, were happening — under our very satisfied noses.

photo credit: avlxyz via photo pin cc
20 Jun 2012

The Virtues of the Modern Evangelist

There was a song taught to children back in the 50s or 60s. It taught us to think of ourselves as missionaries.

Just around the corner lives a stranger child.
Did you smile at him? Were you kind to him?
Did you tell her of the one who loves us so?
Father, Comforter and Friend.

( I updated the lyrics to include the “forgotten” gender.) The question today is “When do we stop thinking of ourselves as missionaries and evangelists and start leaving that to the paid “experts.”

Today many churches and denominations have lost the sense of evangelism. It is just a big word that’s part of a church name. St. Mark’s Evangelical Lutheran Church in the Evangelical Lutheran Church in America, for example. Often—despite the name—congregations, regional bodies and denominations forget that their purpose is to spread the gospel to every stranger. It is so easy to become something of a club—one in which you have no right to play if you don’t sufficiently pay.

Fixing this requires an attitude adjustment—an infusion of “evangelical” thinking.

There is good news! It has never been easier or less expensive to fulfill our evangelical purpose. Any church of any size can participate.

Things have changed in the world of evangelism. Decades ago, missionaries had to be carefully trained. They needed to thoroughly understand theology and immerse themselves in a new culture and language. While, this is still helpful, the internet makes it possible for any congregant to interact with any other Christian anywhere in the world. Language barriers are toppling. So are cultural barriers.

There may be some dangers in opening mission work to the less trained, but there is a cure for that. Train us!

Training can begin with the fostering of evangelical traits.

  • Evangelists must be patient. Patience means listening. Patience means allowing for missteps. Patience means taking time—as much time as it takes.
  • Evangelists must be generous. Generosity does not have to mean money. Think first in terms of giving time and attention.
  • Evangelists must think constantly of others. The minute the attention turns inward, toward your congregation and your people or yourself, you will begin to fail.
  • Evangelists must be transparent. Deceitful practices leave lasting scars.There is no room for deceit in preaching the Gospel. Jesus looked for this trait in his disciples and he found it in Nathaniel. “Truly, here is an Israelite within whom there is no deceit.”
  • Evangelists preach a consistent message. We can make the Bible very complicated and confuse even ourselves. If we are confused, our message will be lost on those new to the Gospel. It may help to stick with one Gospel to get started. The Gospel of John is simple and direct, but deep in interpretation that crosses cultural barriers. It is also very inclusive with stories of Jesus’ interaction with men and women, Jew and Gentile, and both the educated and working class.
  • Evangelists cannot be arrogant. God made us all equal in His love.
  • Evangelists cannot be selfish. Our work is not about us.
  • Evangelists must be humble, patient and kind, slow to anger, and steadfast in love and teaching. 
  • They must be curious—full of questions, helping others to discover answers.

Begin your congregational outreach by fostering these traits in your congregation. Start telling the old, old story. Your web site can be your hub. Start publishing mission content and Christians from all over the world will begin to find you.

15 Jun 2012

The Church: Is bigger better?

The Ambassadors from Redeemer have visited nearly 50 churches since we were locked out of our own church.

We started with congregations near us, close to the city. Most of our early visits were to small congregations.

As we drifted toward the suburbs, we found congregations to be a little larger. But in all our visits we have visited only three or four churches with more than 100 in attendance (all but one on significant holidays).

As a general observation, the larger the church the more similar things are. The liturgy is more set in stone. The hymns choices are more predictable. You have the organ. You have the choir (with paid section leaders, in some cases). The involvement of the people is more standard. People file out of the sanctuary in groups that don’t interact much. The bulletins look alike. The list of activities could be cut and pasted from one to the other.

Smaller churches are unpredictable, more likely to be innovative in their worship, more diverse and more inclusive. They are livelier and more spontaneous. More people are involved — sometimes in unusual ways. There is more going on between the people, even in the worship setting.

(See our Ambassadors Report.)

No wonder most people belong to small churches! That may not be where the money is, but it is where there is a lot of action. And still the attention of church leadership is on bigger congregations — that overall fewer people will join—because most people choose to belong to smaller churches.

How do we grow small churches without forcing them to lose their personality? How do we tap their energy and ideas? Or are we most interested in tapping their assets? That’s a real question. There is an  economic dichotomy in the Church that is the source of a great deal of church conflict. The economic model that the Church aspires to is not the economic model that people support with their hearts or their pocketbooks.

Most of the economy of churches revolves around the ability to pay clergy and support hierarchy, but that’s not necessarily where ministry is most effective.

But that’s how the Church measures success.

07 Jun 2012

The Church and Conflicting Priorities

Pastoral Needs

Congregational Needs
Economic Security Acceptance
Manageable Environment (no conflict) Church Growth
Acceptance Work Satisfaction
Authority Authority
Job Satisfaction Manageable Environment
Church Growth Economic Security

In the church, we call it a “call.” It is really a sort of contract. Sometimes there is a bit of mystery to the process as a pastoral candidate describes the moment he or she decided to enter the ministry. That is rarely part of the laity’s call process, but a heart-to-heart with most hard-working lay members will reveal they, too, feel a sense of call that should not be taken lightly.

There is a difference in a clergy call and lay member’s call. It has to do with priorities or needs. The two are often in opposition.

This is not scientific, but here is a table that compares a professional church worker’s priority of needs and a lay member’s. The order will, no doubt, vary from circumstance to circumstance, but generally this chart represents the differing priorities.

The qualities are similar—almost the same—but the order of priority is often nearly reversed. Is it any surprise that conflict often results!

To make matters more difficult, in church work, it is often the case that neither side operates with  concern for the other.

Empathy is so easily replaced with criticism.

29 May 2012

Leadership in the Modern, Changing Church

“I don’t understand why a person with a college-education has trouble finding work,” the older pastor commented after encountering a middle-aged parishioner, struggling with a mid-life job search.

The Church may be the last organization on earth to understand the changes facing the modern work force.

The Church, entrenched in the past, is dealing with the same problems with less success.

For countless decades or even centuries, mid-life was the pinnacle of a skilled worker’s career. Knowledge and experience positioned them as authorities. They commanded handsome wages. Life was good and the retirement years were looking sweet.

Today’s middle-aged, college-educated, skilled workers face a different world. Their skills are less valued. Newer skills of the connected age are not difficult to master, but they take time, effort and a continuing investment. Unlike youth, who can set aside the demands of independent living for four to eight years, the middle-aged workers are retooling while caring for teenagers, aging parents and still paying mortgages. Retirement is far less certain.

How does this affect the world of Church?

The Church still honors the system of hierarchy to some degree — even if they don’t call it “hierarchy.”

The people currently elected or appointed to leadership positions earned  their credentials the traditional way. Their positions are less market-driven. It has been enough in many cases to foster a reputation among a very narrow group of similarly trained and credentialed colleagues. They have been able to avoid the demands of the rest of the world — but not without consequence.

Change is every bit as imperative, but can be avoided until situations are dire with no damage to reputation. There are plenty of places to deflect blame for poor performance (economy, demographics, media, culture, lay people).

The great influx of second-career clergy may be adding candidates to the clergy roster who find the ever-changing demands of the secular world to be daunting. A major role of hierarchy is to keep the pool of available leaders active in ministry, regardless of their skills. Bottom line: the Church has incentive to stay the same to complement the skill sets of leadership–most of whom have very similar training and experience.

Sustaining clergy is a purpose of hierarchy, although it is rarely presented that way. Hierarchies want the available jobs to match the skills of available clergy. The Church is going to have to do a good bit of wiggling to loosen that stick from the mud!

This creates a division in expectations of laity and clergy. Laity, who must change or perish in their secular lives, grow impatient with clergy leaders, who roll out programs based on ministry models that used to work. The people at the top, most likely well into middle age, are disconnected from the lives of the laity. Empathy has not been the Church’s strong suit, especially since there is a LOT less money to work with.

Survival becomes the standard for success. Laity are not flocking to sacrifice for an organization in survival mode–especially one that threatens the local expression of faith with the strong arm of ecclesiastic power.

Survival standards are used to judge congregations. “We just don’t see how you can survive,” they are likely to say, even as they are dealing with the same or even more severe challenges.

There are ways to survive. There are ways to thrive. They are ways to reach out. But they will require new methods, new technology, new vision, a respect for younger blood and  lay talents and lifelong learning for Church leaders. Church leaders cannot ask congregations to make changes if they, themselves, are unable to change.

Laity are pretty busy making changes in their own lives.

24 May 2012