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Church Leadership

Scalability: Religion Seeks It But Can’t Embrace It

Exponential Growth vs Scalable Growth

The Christian Church has recently focused on the Gospel account of Jesus sending his disciples into the world 2×2.

Jesus’ concept of mission was built on exponential growth. If two people are each successful in reaching two people — for a total of four — and they in turn form teams of two reaching four more— that’s exponential growth. The effort and cost must be repeated again and again. The church will grow with hard work and dedication.

This was remarkably effective. Within a few hundred years, the Gospel spread to the farthest borders of the known world.

Scalability is a bit different. It is a term that centers on the power of technology. How can teams of two reach a thousand or more people using the same effort it takes them to reach four?

The answer is incalculable—and entirely possible. The tools are in our hands to make mission work scalable beyond the wildest dreams of the early Christian apostles. The same work required to reach or teach 100 people can also reach or teach a million for basically the same outlay of resources.

So why aren’t we doing it?

Roadblocks to Scalability

Sadly, the church is not set up to take advantage of scalability.

Try this, for example. Take an idea to a religious institution. They will have a great deal of difficulty thinking beyond their own constituency. “But don’t you see,” you might argue, “you have the power to reach beyond your congregation, beyond your geographic territory, beyond your denomination.”

They will respond with confusion. “But it’s our job to serve our constituency. We work for [name the regional entity.]”  

They will try to be helpful. Scratching their heads, they will suggest, “Take your idea to [another territorial constituency that might be a bit bigger]. Maybe they can help you.”

Any denomination can reach congregations and clergy of all denominations all over the world with truly helpful information—all for the same effort that they might put into a local symposium or workshop which they would charge 50 people $25 each to attend. They won’t, though, because tradition outweighs potential.

Oddly, the efforts to take advantage of the power of the internet are not coming from the higher echelons of the Church. Many regional web sites are of poor quality and virtually all are self-focused. Some of the flashiest regional web sites focus on only their own work—not the work of their members. They are ignoring the potential to strengthen community. They are also ignoring the potential to reach the unchurched — which is their mission.

Church leadership is accustomed to publishing and teaching coming from top down. There was a time when this was necessary. Not everyone owned a printing press and distribution system. There grew to be a comfort in the control which was part of this outdated system. Because control was once possible in publishing they mistakenly believe that it is necessary. It is not only unnecessary in today’s world; it is impossible.

The system of the past is clumsy and archaic, but the Church’s entire structure is built around it.

Smaller entities—individual institutions, small congregations and even individual church members are making stronger headway.

Examples

One example,  www.workingpreacher.org, a project of Luther Seminary, features guest theologians from many backgrounds, analyzing the weekly lectionary. Directed towards pastors, anyone can study the week’s scripture guided by the insights of a seminary professor.

Another: ministry-to-children.com is a web site started by Tony Kummer, a youth/family pastor. It is a lively, interdenominational exchange of ministry ideas and resources that has a large community participating and helping one another. A small church in Africa asked for 2×2’s help in finding affordable educational resources. We directed them to this web site and they were delighted!

Jason Stambaugh writes a blog, www.heartyourchurch.com. He is an individual layperson who works in social media and is a member of a small congregation. He writes about social media in the church and other church issues.

A college student in Texas, Virginia Smith, has used the internet to help small congregations access used Vacation Bible School resources. She’s just one young person passionately engaged in mission, armed with the web. (www.vbs247.webs.com/) Virginia has been very helpful to 2×2 in networking.

And then there is this site, 2×2, the project of Redeemer Lutheran Church, East Falls, Philadelphia, a church the Lutheran denomination (ELCA) determined was too small to fulfill its mission (the old-fashioned way). Three years after locking our members out of our church building, 2×2 is reaching more than a thousand readers a month with a significant local readership with global reach. (And we are just beginning.) We offer ideas for small church ministry and attempt to prompt dialog on small church issues.

Scalable projects are our passion—not to make vast amounts of money, as is often the aim of online enterprise, but to build an new infrastructure that will provide hope and help for neighborhood ministries that we believe are the strength of the Christian Church. We believe there is fiscal potential that would provide the hands-on resources to neighborhood churches that can’t afford them the old-fashioned way. (And this is a large number of churches!)

Meanwhile, denominations concentrate on building Christian communities of a certain number so that they can afford a pastor/building and support their regional and national denomination.

This is not scalable. And it is failing. But it’s still how the Church measures success!

The Virtues of the Modern Evangelist

There was a song taught to children back in the 50s or 60s. It taught us to think of ourselves as missionaries.

Just around the corner lives a stranger child.
Did you smile at him? Were you kind to him?
Did you tell her of the one who loves us so?
Father, Comforter and Friend.

( I updated the lyrics to include the “forgotten” gender.) The question today is “When do we stop thinking of ourselves as missionaries and evangelists and start leaving that to the paid “experts.”

Today many churches and denominations have lost the sense of evangelism. It is just a big word that’s part of a church name. St. Mark’s Evangelical Lutheran Church in the Evangelical Lutheran Church in America, for example. Often—despite the name—congregations, regional bodies and denominations forget that their purpose is to spread the gospel to every stranger. It is so easy to become something of a club—one in which you have no right to play if you don’t sufficiently pay.

Fixing this requires an attitude adjustment—an infusion of “evangelical” thinking.

There is good news! It has never been easier or less expensive to fulfill our evangelical purpose. Any church of any size can participate.

Things have changed in the world of evangelism. Decades ago, missionaries had to be carefully trained. They needed to thoroughly understand theology and immerse themselves in a new culture and language. While, this is still helpful, the internet makes it possible for any congregant to interact with any other Christian anywhere in the world. Language barriers are toppling. So are cultural barriers.

There may be some dangers in opening mission work to the less trained, but there is a cure for that. Train us!

Training can begin with the fostering of evangelical traits.

  • Evangelists must be patient. Patience means listening. Patience means allowing for missteps. Patience means taking time—as much time as it takes.
  • Evangelists must be generous. Generosity does not have to mean money. Think first in terms of giving time and attention.
  • Evangelists must think constantly of others. The minute the attention turns inward, toward your congregation and your people or yourself, you will begin to fail.
  • Evangelists must be transparent. Deceitful practices leave lasting scars.There is no room for deceit in preaching the Gospel. Jesus looked for this trait in his disciples and he found it in Nathaniel. “Truly, here is an Israelite within whom there is no deceit.”
  • Evangelists preach a consistent message. We can make the Bible very complicated and confuse even ourselves. If we are confused, our message will be lost on those new to the Gospel. It may help to stick with one Gospel to get started. The Gospel of John is simple and direct, but deep in interpretation that crosses cultural barriers. It is also very inclusive with stories of Jesus’ interaction with men and women, Jew and Gentile, and both the educated and working class.
  • Evangelists cannot be arrogant. God made us all equal in His love.
  • Evangelists cannot be selfish. Our work is not about us.
  • Evangelists must be humble, patient and kind, slow to anger, and steadfast in love and teaching. 
  • They must be curious—full of questions, helping others to discover answers.

Begin your congregational outreach by fostering these traits in your congregation. Start telling the old, old story. Your web site can be your hub. Start publishing mission content and Christians from all over the world will begin to find you.

The Church and Conflicting Priorities

Pastoral Needs

Congregational Needs

Economic Security Acceptance
Manageable Environment (no conflict) Church Growth
Acceptance Work Satisfaction
Authority Authority
Job Satisfaction Manageable Environment
Church Growth Economic Security

In the church, we call it a “call.” It is really a sort of contract. Sometimes there is a bit of mystery to the process as a pastoral candidate describes the moment he or she decided to enter the ministry. That is rarely part of the laity’s call process, but a heart-to-heart with most hard-working lay members will reveal they, too, feel a sense of call that should not be taken lightly.

There is a difference in a clergy call and lay member’s call. It has to do with priorities or needs. The two are often in opposition.

This is not scientific, but here is a table that compares a professional church worker’s priority of needs and a lay member’s. The order will, no doubt, vary from circumstance to circumstance, but generally this chart represents the differing priorities.

The qualities are similar—almost the same—but the order of priority is often nearly reversed. Is it any surprise that conflict often results!

To make matters more difficult, in church work, it is often the case that neither side operates with  concern for the other.

Empathy is so easily replaced with criticism.

Leadership in the Modern, Changing Church

“I don’t understand why a person with a college-education has trouble finding work,” the older pastor commented after encountering a middle-aged parishioner, struggling with a mid-life job search.

The Church may be the last organization on earth to understand the changes facing the modern work force.

The Church, entrenched in the past, is dealing with the same problems with less success.

For countless decades or even centuries, mid-life was the pinnacle of a skilled worker’s career. Knowledge and experience positioned them as authorities. They commanded handsome wages. Life was good and the retirement years were looking sweet.

Today’s middle-aged, college-educated, skilled workers face a different world. Their skills are less valued. Newer skills of the connected age are not difficult to master, but they take time, effort and a continuing investment. Unlike youth, who can set aside the demands of independent living for four to eight years, the middle-aged workers are retooling while caring for teenagers, aging parents and still paying mortgages. Retirement is far less certain.

How does this affect the world of Church?

The Church still honors the system of hierarchy to some degree — even if they don’t call it “hierarchy.”

The people currently elected or appointed to leadership positions earned  their credentials the traditional way. Their positions are less market-driven. It has been enough in many cases to foster a reputation among a very narrow group of similarly trained and credentialed colleagues. They have been able to avoid the demands of the rest of the world — but not without consequence.

Change is every bit as imperative, but can be avoided until situations are dire with no damage to reputation. There are plenty of places to deflect blame for poor performance (economy, demographics, media, culture, lay people).

The great influx of second-career clergy may be adding candidates to the clergy roster who find the ever-changing demands of the secular world to be daunting. A major role of hierarchy is to keep the pool of available leaders active in ministry, regardless of their skills. Bottom line: the Church has incentive to stay the same to complement the skill sets of leadership–most of whom have very similar training and experience.

Sustaining clergy is a purpose of hierarchy, although it is rarely presented that way. Hierarchies want the available jobs to match the skills of available clergy. The Church is going to have to do a good bit of wiggling to loosen that stick from the mud!

This creates a division in expectations of laity and clergy. Laity, who must change or perish in their secular lives, grow impatient with clergy leaders, who roll out programs based on ministry models that used to work. The people at the top, most likely well into middle age, are disconnected from the lives of the laity. Empathy has not been the Church’s strong suit, especially since there is a LOT less money to work with.

Survival becomes the standard for success. Laity are not flocking to sacrifice for an organization in survival mode–especially one that threatens the local expression of faith with the strong arm of ecclesiastic power.

Survival standards are used to judge congregations. “We just don’t see how you can survive,” they are likely to say, even as they are dealing with the same or even more severe challenges.

There are ways to survive. There are ways to thrive. They are ways to reach out. But they will require new methods, new technology, new vision, a respect for younger blood and  lay talents and lifelong learning for Church leaders. Church leaders cannot ask congregations to make changes if they, themselves, are unable to change.

Laity are pretty busy making changes in their own lives.

The Quickest Way to Church Transformation

Marketing Guru Seth Godin’s blog post this morning is short but speaks volumes to a topic near and dear to the hearts of Church leaders — transformation. What’s the quickest way to achieve transformational goals?

  1. Don’t demand authority.
  2. Eagerly take responsibility.
  3. Relentlessly give credit.

The blog post has only one more sentence, a caveat warning that it is not the easiest way but the quickest.

Contrast this to the way Church leadership often approaches “transformation.”

  1. They demand authority (constitutionally or not).
  2. They relentlessly find fault within congregations and assign blame to volunteer laborers.
  3. They grab credit for any success.

No wonder Church “transformation” so often ends with results that are counterproductive to the mandates of Christianity.

Seth says so much in just a few words. So we won’t add any more.

Mission Work Then and Mission Work Now

God works mysterious wondersNot so many years past, mission work in far away places was something congregations knew about and supported but little more. It was impractical and impossible for congregational members to be directly involved in distant outreach.

Mission work was the realm of specially trained and denominationally sponsored missionaries who traveled to faraway places, often with their families. They either found work in foreign places and evangelized on the side (the tent-making approach) or worked full time — preaching, building hospitals and schools, gaining trust and creating Christian community.

The method was a choice driven by the philosophy of a denomination or sponsoring group. Christianity spread around the world, but it took decades to train native leadership to take over the “mission fields,” a popular term that became politically incorrect a couple of decades ago.

Back home, sponsoring congregations looked forward to periodic reports. Missionaries would return home, visit congregations with stories and photos, and raise support for future work.

That was then.

2×2 is discovering that it is now possible for congregations to become directly involved in mission efforts. We stumbled upon this mission. We put mission content on our website. For all we knew, there it would sit. But within a year faraway congregations found the content and contacted us. Today, congregations in Kenya and Pakistan correspond with 2×2 regularly. We learn about their ministries, share experiences, prayers and scriptures and offer ideas for ministry.

A few weeks ago, 2×2 sent an MP3 recording of a simple anthem we thought would translate well in any culture or language. One African church wrote to us this weekend to tell us their children learned the anthem from the recording and sang it in worship last Sunday.

Another congregation asked for ideas for Good Friday and later for a youth retreat. Another asked for help with a children’s curriculum.

We make it a policy to answer requests as best we can. When we have no answer from our own experience, we point to online resources.

But there’s more to it. We are learning from their ministries as well. The “mission field” includes us!

This was not possible ten years ago. Today, any congregation can expand its mission expression anywhere in the world. The role of regional and denominational offices is likely to change. They may begin to concentrate on helping congregations create and maintain direct connections.

Congregations are entering new territory and must “get over” the sense that mission work is only for the experts—an attitude we’ve encountered even in local outreach. This path was followed in the past because it was the only way possible. The danger we face today is to assume that this is the only proper way to reach out with the Gospel. Because top-down control was the only way then, does not mean it is the only way now.

There are signs that this transition will not come easily. Denominational leaders have invested a great deal in creating mission infrastructure that is becoming outdated. There will be challenges to be sure, but they must be met, because things are going to change. (Use the word “transform” if it helps!)

The Church is not experiencing anything exceptional. Every realm of society is learning the uncharted byroads of the information superhighway.

How this develops congregation to congregation remains to be seen as we explore new territory. Meanwhile, our suggestion is for congregations to keep it real.

  • Communication must be heartfelt and genuine with participants working to share actual experiences with credentials honestly presented. What your congregation cannot handle should be referred to those who can.
  • Explore possibilities but never assume patronizing or expert status.
  • Study the methods of the past. Learn from their vast experience and adapt.
  • Never publish anything about another faith fellowship without their knowledge and permission. You may make life difficult for Christians in cultures that do not encourage minority religions.
  • Make sure communication is two-way. Other cultures have a lot to teach us!
  • Be prepared for the energy of distant congregations to change your congregation’s perspective.
  • How will you find one another? Add helpful ministry content regularly to your congregation’s web site. Write in a way that search engines will find you. Wait. It may take months, God will work his wonders in mysterious ways.

God is doing something new, but if we stick to the old mission manuals, the Church will never be able to perceive it.

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Transform Your Church: Make Like a Preschooler


Where do we look for answers?Preschoolers may be your most valuable church members.

Preschoolers understand God. It comes naturally to them. A preschooler’s faith is pure. So much of religion involves the ability to embrace the imaginary, to befriend the unseen, to live day to day, trusting that all needs will be supplied.

All of this faith is wrapped up in the ability to ask questions. Simple questions. Obvious questions. Surprising questions. Questions for which adults are embarrassed to admit they don’t have sure answers.

By the time we drop out of Sunday School — and these days that’s at about age 10 — we like to think we have the answers. From that point on we avoid forums that might reveal our shortcomings. This has two results: we either become inactive or we begin to follow blindly. Who or what we follow can determine an entire congregation’s success or failure.

Some congregations look to their pastors for answers and accept decisions. This does not create healthy Christian community. Pastors change. Viewpoints change. Circumstances change. Today these changes shift with jackrabbit speed and unpredictability. Congregations must be able to ask and answer questions independently. This is a trait that must be nurtured.

How? Someone has to start — by asking questions!

Transformational change will not occur without fostering this congregational habit. Emulate your preschoolers.

There are six types of questions.

  1. Questions that clarify
    What are we asking? Why do we believe this?
    How does this relate to our faith or our lives?
  2. Questions that challenge assumptions
    Are we sure our church wants to grow? Are we ready for growth?
    What alternatives are there to the course we are about to take?
    Is this really what we want? Is this good for us?
  3. Questions that look for reasons and evidence
    Why are we considering this?
    What brought us to this discussion?
    Has this path been followed before? With what results?
  4. Questions that shift viewpoints
    Is this the only way to look at this issue?
    How would someone with a different background view this discussion?
    What would our foreparents think? What will our children think?
    Ask, why do we think this is a good idea? Is this even necessary?
    Play “devil’s advocate.”
  5. Questions that look for implications and consequences
    Let’s say we took the actions we are proposing.
    What good or bad will come of this?
    How will it affect us? How will it affect others? How will it affect the future?
    Are the potential outcomes in line with our beliefs and desires?
  6. Questions about the question
    What is the point of this discussion?
    Why are we asking these questions?
    What are the real issues behind the questions?
    Is this something we should be considering?
    Is this important? Is this necessary?
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How Hierarchies Threaten the Neighborhood Church

There was a time when small churches had little choice but to affiliate with larger church bodies. It was their only way of assuring access to quality leadership, resources, and to effectively reach out to the world at large.

Times have changed. Hierarchies have grown while supporting churches struggle. They are expensive. Congregations can’t afford them and are beginning to realize they are not as necessary as they once were.

During formational years, denominations are eager to sign up as many congregations as possible. As time passes, relationships change.

Meanwhile, the care and feeding of the hierarchy continues. Smallest neighborhood churches are in jeopardy.

The measure of a regional body is how it honors the promises made to the smallest congregations when they joined the denomination.

Some joined with as few as 20 charter members. Today, with 80 or more members they may be deemed not worth saving. Their property and assets? That’s a different story.

Few congregations ever set out to grow beyond a certain sociological level. Church experts call them family/parish/program or corporate categories. Family churches are happy being family churches. Program churches are not trying to be corporate churches.

The focus of most congregations is and always will be local. Sometimes congregations find themselves adding a new sanctuary or growing their staff. It is usually a reflection of neighborhood growth. Often significant growth never happens, but the church can still fulfill its mission in its neighborhood.

If growth is the goal, most neighborhood congregations are at a severe disadvantage. They have far fewer options in attracting professional leadership. Denominations even admit to assigning “caretaker” pastors with low expectations for ministry. This drains a congregation’s resources and self-esteem.

A pattern begins. Small congregations know they are not getting equal services. They withhold support.

But hierarchies accumulate more than wealth. They accumulate power. With dwindling support from small and neglected congregations, they begin to exert power. As part of the process, they equate the level of support they are receiving with the congregation’s viability. They try to get resources wherever they can and if the congregations choose to not support the regional body — well, watch out!

Regional bodies and church agencies start to look for ways to fund the structure they have become accustomed to. “Development Offices,” funded with the offerings of many churches, target donors — who are most likely members of the participating congregations. The word “mission” will be in all their promotional material. People are more likely to give to corporate “mission” than to corporate “rent.”

They are now in competition with their member congregations for offerings. They want a bigger piece of the church pie.

With the recent court ruling in southeastern Pennsylvania, church hierarchies — even those prohibited from taking church assets by their founding constitutions — can legally reach directly into the wallets of their congregations without their permission. They need only issue an “opinion” that the church is not viable. We at Redeemer, know how easy it is for leaders to reach that “opinion,” especially when the denomination is running a six-figure deficit budget.

In the end, this is self-defeating. Eventually, the regional expression of the denomination will be funded by a roster of churches — all in financial decline.

Eventually? Look at the church statistics.
Almost every church in SEPA Synod is in decline!

The success of the future church is still dependent on a presence in neighborhoods. That’s where most people attend church — where they live, vote, send their children to school, and where every other aspect of their lives has roots. It will always be this way. People are not attracted to church by the size of the parking lot but on how they fit in. Statistically, most Christians choose to join small churches.

That’s 2×2’s mission. We support small church ministries.

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Seven Access Points for Churches Who Want to Grow

People promoting a message often talk about looking for seven access points — seven ways people can learn about their product or service. What can serve as “access points” for churches? Here are some possibilities.

Each access point is a link in a strong chain.

Worship

The first, most obvious (and often only) access point is the Sunday morning worship service. Good start. Is it effective for growing your church?

Is it participatory? Is everyone involved? Many professional entertainers point to their youthful experiences in church as the entry point to their life careers. This doesn’t happen if worship is presented in a static way with paid professionals providing all the leadership.

Child Care

Child care is a common access point for congregations. Judging from the number of children our Ambassadors encounter in church, it’s not working very well. It’s a good idea and churches should analyze their child care programs to make them effective as church access points not only for the children but for families.

Advertising

Advertising is a way of creating access. This was once an expensive proposition with little measurable return. The internet is changing that.

Newsletters may seem like an access point. They are not. Only church members read them.

Use of the internet has a better chance as serving as an access point, especially if churches use the internet to communicate with the unchurched. Social media makes this very possible. That includes everything from Facebook, Twitter, Pinterest to Blogging and web sites. Very few churches have scratched the surface of this promising access point.

Media can be an access point. Some denominations have TV or radio programs. The old Davey and Goliath animated children’s programs from the 60s (or earlier) are still aired—complete with a scratchy rendition of the Reformation hymn at the end.

Service

Social service projects can be access points if the congregation can interact. Sponsoring social service projects without a human face attached does not promote the Christian message. Yet many religious social service agencies have followed the lure of government subsidies and lost their ability to convey their message. As hard as we work and as much money as church people contribute to social service agencies — and even with the immeasurable good they do — the message is lost.

Cultural Excellence

Cultural excellence can be access points. Church schools (pre-K through university) were once associated with religion. Many church-sponsored schools have focused on enrolments and bottom lines and abdicated their religious affiliation. Even the Catholic church with its traditional parish school system is struggling with this concept.

The arts can be cultural access points. Often churches host concerts. The more hands on a church makes their art offerings, the more effective they will be as access points.

Church Camping

Often overlooked or viewed as a quirky a la carte church offering, church camping is one of the most effective church access points. Church camps unabashedly teach and preach and work with the hearts and souls of campers who take the time (usually just five days) to leave the world behind and think about their relationships with God and the world. Church camps, with a purity of message, interest many in church vocations.

Small churches — get your members to camp! There are opportunities for all ages. Sponsor seekers.

Summer Programming

People make life changes in the summer. They relocate. They change jobs. They change schools. But many churches exist on short rations in the summer. Think about it. What opportunities to you offer that will attract people in transition?

Community Involvement

Encourage your members to be involved in community activities. Show your colors and get involved. Be front and center at community meetings. Volunteer as a church for community projects. Wear church t-shirts and send a crew to park clean-up day. Take a table at the local flea market.

Special Needs Interest Groups

People need help. Grieving people. The poor. The hungry. The sick. Elderly. The addicted. The mentally and physically challenged. Families. Youth. Caretakers. Care needers. So many potential access points for congregations!

We were looking for seven. That’s nine. Are there more?

Hey, Church! Put on Your Listening Ears

A first rule in business is “Listen to Your Customer.” Good businesses are good listeners . . . and amazing responders.

The Church can learn from this.

Every time we are tempted to think we know what’s best for the people we hope will support our churches we should stop dead in our tracks and ask, “Is our ministry driven by their needs or by our needs.”

Are we listening?

Listening is humbling. It is admitting we don’t have all the answers.

We want people to accept us just as we are. That’s natural.

Strangers to church are looking for the same acceptance. We are equally needy.

And so we are on a treadmill. The Church keeps on churning out variations on the same themes, done pretty much the same way, by the same people . . . with the same results.

What we have is cinema’s iconic “failure to communicate.”

When people care enough to tell us exactly why the church has turned them off, we owe it to them to listen — not in a patronizing way. “Poor souls! They just don’t know how wrong they are.”

When we don’t listen, we don’t know what we are missing.

The modern church needs to listen to modern people.  If people are talking to us at all, that’s a sign that they care. If all we do is nod our heads and then criticize them as soon as their backs are turned, we will never be able to reach them.

And they will have proved their point.

An argument is always that we are not of the world. We are here to transform others—to follow the way. However, we are hoping to reach people who are of this world. God sent his Son from heaven to come to earth to be like us, to suffer and die. The only reason He had was that He cared about us. That’s how He approached transformation. The least we can do is listen.

Listen to objections. Find ways to overcome objections. Look for ways to help the entire congregation overcome objections.

Of course, some of the objections are nothing more than excuses. Keep listening until you find the real reason people prefer separation from God’s people.

You’ll be demonstrating that you care.

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