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Church Mission

The Difference Between Mission Statements and Goals

Do Your Congregation’s Goals
Mask Mission
or Measure Mission?

Small churches are often asked to draft mission statements.

 

This is a common step taken in the corporate world. Things are a bit different there.

 

Most corporations are founded on the dreams of one person. The mission statement, in the corporate world, is often an effort to get everyone on board with what the management has already defined as the Corporate Mission. The people owe their paychecks to management.

 

The process is different in congregations. Congregations are more grass roots. The people drafting the Mission Statement are also the people providing the funding.

 

It helps to have an understanding of goals before a Mission Statement is drafted. It may be too late for that. But it is never too late to set goals.

 

In churches you have “management” in the form of clergy and regional offices. They carry a lot of weight even when the constitutions give the laity the job of management. In more hierarchical denominations, there is some remote leader who has some ultimate say.

 

The larger Church has goals for congregations. They may not be the same goals as the people who fill the offering plates—and the people who are given the task of drafting the mission statement.

 

mission2Mission statements are different from goals.

 

Mission can be worked at incrementally and can withstand setbacks—even failure.

 

Goals are measurable and potentially more critical for survival.

 

Goals change from year to year. Mission statements can change too but have a longer life.

 

You can achieve your mission without achieving your goals, but you are likely to be judged for failing to achieve goals.

 

Mission statements are lofty.

  • “To preach the gospel to every nation.”
  • “To make the name of Jesus known in our neighborhood.”
  • “To serve the needy with the love of Christ.”

 

Goals are practical.

  • To make this year’s budget.
  • To accept 20 new people each month into membership.
  • To improve worship attendance.
  • To hire a second pastor.
  • To replace the boiler or roof.
  • To engage families.

 

Congregational goals are often at odds with goals of church leaders. The goals of church leaders might read like this:

  • To find employment for pastors.
  • To make sure benevolence is a budgeted item.
  • To protect congregational assets.
  • To make sure that congregations are faithful to doctrine.

 

mission1Ideally, there is some commonality between a congregation’s goals and a regional body’s goals.

Work for a balance between mission and goals.

One can become the means to the other. This presents a confusing message to members and potential members. ”Is this church about mission or is it about goals?” A sure sign that a congregation is confusing mission and goals is when you hear this gripe: “All they are interested in is my money.”

 

You can acheive your goals and fail to achieve your mission. Many churches that are considered successful are very good at reaching goals with no mission direction.

 

Take a look at your ministry. Did you meet your goals this year? Did you have any goals? Did you fulfill your mission?

 

Churches never close for lack of mission.

 

Churches close because they didn’t reach goals—their goals or someone else’s goals for them.

 

Oddly, mission failure will probably be cited as the reason. It won’t matter how wrong this is. Damage will be done.

 

Goals trump mission. Sad but true.

 

Start paying attention to both NOW!

The Strategy and Tactics of Love in the Modern Church

The strategy and tactics of love are the backbone of most storytelling.

Here is the standard scenario.

Boy sees girl or girl sees boy. They want to get together. (Strategy)  They plot to be together, surmounting one obstacle after another until they are happily and forever in each other’s arms. (Tactics)

Is this not like the longed-for scenario of church work?

In the Church, achieving togetherness (oneness with God) is the strategy. Tactics are the methods used to reach this goal.

Too often in church work, we employ tactic after tactic with no clear strategy. Strategy starts to stray — usually in the direction of making a traditional budget.

We write mission statements to remind us that the strategy of the Church is to reach God’s people with the message of love.

What follows should be an examination of tactics. Too often it is simply putting into place the tactics of the past.

Typical tactics include:

  • Membership drives
  • Pot luck dinners and seasonal festivals
  • Visitation
  • Worship innovations
  • Educational and social opportunities
  • Newsletters
  • Sermons
  • Service projects

There are new tactics that the Church has not yet conquered.

  • Social media

This contains a host of sub-tactics — blogging, Facebook, Twitter, Pinterest, Instagram, YouTube, podcasting, video, etc.

But what is the strategy?

The message of the church is love. The strategy never changes.

The strategy is engagement.

Jesus engaged people.

He approached them as individuals.

  • The woman at the well
  • The midnight lesson with Nicodemus
  • The paralytic by the pool of Bethesda

He engaged them in groups.

  • The wedding guests
  • The disciples
  • The multitudes on the mountainside
  • The people in the temple
  • The family of Lazarus at the graveside

Once engaged, Jesus employed tactics.

  • Miracles
  • Rituals and observances
  • Personal conversations that often had a supernatural nature
  • Teaching
  • Storytelling
  • Protesting (clearing the temple)
  • Service (blessing the children, feeding the hungry, curing the ill)

We must emulate these tactics. We must teach and serve, pray and worship. We must do some things in a traditional way and we must do many things in more modern ways. To some extent we must do them simultaneously because we live in transitional age.

A common tactic employed by regional bodies is to close churches on older memberships — expecting elderly members to assimilate into other congregations that might also be forced to close within a few years. This is a cruel and dead-end tactic because it has lost view of the overall strategy of the church. The strategy of engagement has been overtaken by the strategy of economics.

The rut which is engulfing the Church is that we have become accustomed to people coming to us. We expect this and even demand it—without success, but we keep doing it anyway! This expectation is becoming less realistic with every passing day. The problems we face today are because the tactic of neglect has been employed for decades.

And so we must adjust our engagement tactics.

If people are not going to come to us, how are we going to reach them? How do we engage God’s people today?