4/7InkzHVUEQeEdU9vpc1tikzEhChrKmPfvXI-FSDBrBQ

Evangelism

How Hierarchies Threaten the Neighborhood Church

There was a time when small churches had little choice but to affiliate with larger church bodies. It was their only way of assuring access to quality leadership, resources, and to effectively reach out to the world at large.

Times have changed. Hierarchies have grown while supporting churches struggle. They are expensive. Congregations can’t afford them and are beginning to realize they are not as necessary as they once were.

During formational years, denominations are eager to sign up as many congregations as possible. As time passes, relationships change.

Meanwhile, the care and feeding of the hierarchy continues. Smallest neighborhood churches are in jeopardy.

The measure of a regional body is how it honors the promises made to the smallest congregations when they joined the denomination.

Some joined with as few as 20 charter members. Today, with 80 or more members they may be deemed not worth saving. Their property and assets? That’s a different story.

Few congregations ever set out to grow beyond a certain sociological level. Church experts call them family/parish/program or corporate categories. Family churches are happy being family churches. Program churches are not trying to be corporate churches.

The focus of most congregations is and always will be local. Sometimes congregations find themselves adding a new sanctuary or growing their staff. It is usually a reflection of neighborhood growth. Often significant growth never happens, but the church can still fulfill its mission in its neighborhood.

If growth is the goal, most neighborhood congregations are at a severe disadvantage. They have far fewer options in attracting professional leadership. Denominations even admit to assigning “caretaker” pastors with low expectations for ministry. This drains a congregation’s resources and self-esteem.

A pattern begins. Small congregations know they are not getting equal services. They withhold support.

But hierarchies accumulate more than wealth. They accumulate power. With dwindling support from small and neglected congregations, they begin to exert power. As part of the process, they equate the level of support they are receiving with the congregation’s viability. They try to get resources wherever they can and if the congregations choose to not support the regional body — well, watch out!

Regional bodies and church agencies start to look for ways to fund the structure they have become accustomed to. “Development Offices,” funded with the offerings of many churches, target donors — who are most likely members of the participating congregations. The word “mission” will be in all their promotional material. People are more likely to give to corporate “mission” than to corporate “rent.”

They are now in competition with their member congregations for offerings. They want a bigger piece of the church pie.

With the recent court ruling in southeastern Pennsylvania, church hierarchies — even those prohibited from taking church assets by their founding constitutions — can legally reach directly into the wallets of their congregations without their permission. They need only issue an “opinion” that the church is not viable. We at Redeemer, know how easy it is for leaders to reach that “opinion,” especially when the denomination is running a six-figure deficit budget.

In the end, this is self-defeating. Eventually, the regional expression of the denomination will be funded by a roster of churches — all in financial decline.

Eventually? Look at the church statistics.
Almost every church in SEPA Synod is in decline!

The success of the future church is still dependent on a presence in neighborhoods. That’s where most people attend church — where they live, vote, send their children to school, and where every other aspect of their lives has roots. It will always be this way. People are not attracted to church by the size of the parking lot but on how they fit in. Statistically, most Christians choose to join small churches.

That’s 2×2’s mission. We support small church ministries.

photo credit: Brother O’Mara via photo pin cc

In Search of Wisdom in the Church

We are reposting some information which has a permanent home on the 2×2 web site on our Proverbs Page.

SEPA Synod Assembly convenes one week from tomorrow. We always hope that as a body, Lutherans can improve their policies and services to the many small congregations which make up their membership. As long as small churches are seen as prey to fund Synod’s budget shortfalls — limiting services (for which all contribute) to the clergy and larger churches — there will be inequity and injustice within SEPA.

The cannibalism of the church must stop for the good of all. 2×2 has visited 44 SEPA congregations. We’ve seen many of them facing challenges with little hope for help from the denomination they joined in the 1980s. Many feel alienated and wary of involvement with SEPA.

This is a weakness that can be fixed!

The Lutheran Church was founded by a man who called out to the Church of his era to end policies that took advantage of weakest members. Any Lutheran who claims today that leadership cannot be challenged is denying this proud heritage.

We hope that someday the many members of SEPA Synod will muster the fortitude to right the wrongs against Redeemer and other small congregations that have been victimized by intentional neglect (which Bishop Burkat terms “triage”).

The prevailing “wisdom” must be challenged.

We collected some wisdom from the heritage of our members—all of whom have been locked out of the Lutheran church and denied representation at Synod Assemblies for four years. The first section is a collection of proverbs from Africa—the majority membership of Redeemer. The last entry is a very old tale from the tradition of our European heritage. Enjoy!

A shepherd does not strike his sheep.
For lack of criticism, the trunk of the elephant grew very long.
When a king has good counselors, his reign is peaceful.
The powerful should mind their own power.
A clever king is the brother of peace.
The house of a leader who negotiates survives.
To lead is not to run roughshod over people.
A quarrelsome chief does not hold a village together.
Threats and insults never rule.
He who dictates separates himself from others.
A leader does not listen to rumors.
If the leader limps, all the others start limping, too.
Good behavior must come from the top.
An elder is a healer.
One head does not contain all the wisdom.
A leader who does not take advice is not a leader.
Whether a chief is good or bad, people unify around someone.
The cow that bellows does so for all cows.
A powerful leader adorns his followers.
True power comes through cooperation.
The chief’s true wealth is his people.
Where trust breaks down, peace breaks down.
If you show off your strength, you will start a battle.
A leader should not create a new law when he is angry.
What has defeated the elders’ court, take to the public.
It is better to be a lion for a day than a sheep all your life.
If your only tool is a hammer, you will see every problem as a nail.
Do not call a dog with a whip in your hand.
Leaders who use force fear reason.
To agree to dialogue is the beginning of peaceful resolution.
If two wise men always agree, then there is no need for one of them.
If you feast on pride, you will have no room for wisdom.
When the village chief himself goes around inviting people to a meeting,
know there is something very wrong going on.
Other people’s wisdom prevents the king from being called a fool. 
Force is not profitable.
Do not light a fire under a fruit-bearing tree.
In times of crisis, the wise build bridges.
It is easy to stand in a crowd; it takes courage to stand alone.
Be sure you stand on solid ground before you stretch out to grab something.
Be a neighbor to the human being, not to the fence. 
Calling a leader wise does not make him wise.
A leader who understands proverbs reconciles differences.

Of course, there are a host of proverbs in the Bible!

We have one remaining proverb/parable from the tradition of our European members. Some little child should speak up and say, “This is sheer foolishness.”

______________________________

And so the Emperor set out at the head of the great procession. It was a great success. All the people standing by cheered and cried, “Oh, how splendid are the Emperor’s new clothes. What a
magnificent train! How well the clothes fit!” No one dared to admit that he couldn’t see anything, for who would want it to be known that he was either stupid or unfit for his post? None of the Emperor’s clothes had ever met with such grand approval!

But among the crowd a little child suddenly gasped, “But he hasn’t got anything on.” And the people began to whisper to one another what the child had said till everyone was saying, “But he hasn’t got anything on.” The Emperor himself had the uncomfortable feeling that what they were whispering was only too true. “But I will have to go through with the procession,” he said to himself.

So he drew himself up and walked boldly on holding his head higher than before, and the courtiers held on to the train that wasn’t there at all. — Hans Christian Andersen

Hey, Church! Put on Your Listening Ears

A first rule in business is “Listen to Your Customer.” Good businesses are good listeners . . . and amazing responders.

The Church can learn from this.

Every time we are tempted to think we know what’s best for the people we hope will support our churches we should stop dead in our tracks and ask, “Is our ministry driven by their needs or by our needs.”

Are we listening?

Listening is humbling. It is admitting we don’t have all the answers.

We want people to accept us just as we are. That’s natural.

Strangers to church are looking for the same acceptance. We are equally needy.

And so we are on a treadmill. The Church keeps on churning out variations on the same themes, done pretty much the same way, by the same people . . . with the same results.

What we have is cinema’s iconic “failure to communicate.”

When people care enough to tell us exactly why the church has turned them off, we owe it to them to listen — not in a patronizing way. “Poor souls! They just don’t know how wrong they are.”

When we don’t listen, we don’t know what we are missing.

The modern church needs to listen to modern people.  If people are talking to us at all, that’s a sign that they care. If all we do is nod our heads and then criticize them as soon as their backs are turned, we will never be able to reach them.

And they will have proved their point.

An argument is always that we are not of the world. We are here to transform others—to follow the way. However, we are hoping to reach people who are of this world. God sent his Son from heaven to come to earth to be like us, to suffer and die. The only reason He had was that He cared about us. That’s how He approached transformation. The least we can do is listen.

Listen to objections. Find ways to overcome objections. Look for ways to help the entire congregation overcome objections.

Of course, some of the objections are nothing more than excuses. Keep listening until you find the real reason people prefer separation from God’s people.

You’ll be demonstrating that you care.

photo credit: The Pack via photo pin cc

Getting Over the Fear of Facebook

If you want to drive the message of the Church, hop in. But you won't be the only car on the road.

Facebook remains an enigma to the Church.

The few churches using it seem to use it as nothing but a digital bulletin board.

There is power in Facebook. The power is twofold.

  1. Facebook can build relationships.
  2. Facebook has reach.

Building Relationships with Facebook

Jason Stambaugh of heartyourchurch.com talks about Facebook as the Weekday Bridge of the Church. It can be used to foster relationships that happen Monday through Saturday. Face-to-face encounters are invaluable, he recognizes. But the little midweek interchanges help to build the connections that make face-to-face interactions more possible, more frequent, and foster more tightly knit community.

The discussion will not be led or moderated as is the custom in the world of religion. That may be why the Church doesn’t understand it. There’s nothing stopping anyone from adding their two cents.

Part of the hesitance of the church to embrace Facebook is fear of losing control.

The fact is the Church lost control of its message a long time ago.

Yesterday, you could control your message with cumbersome qualifying hoops and censorship. Hard habits to break.

Today, the only way to control the message is to be part of the dialogue.

If you want to drive, hop in. But you won’t be the only car on the road!

The Incredible Reach of Facebook

Looking at rough and round numbers, the average Facebook user has nearly 200 friends (a number which continues to grow). Allowing for overlap, each of those friends adds another 100 or so to the network. So if your congregation has 50 people using Facebook during the week, your community has the potential to reach 10,000 people at the first tier of the network and 1,000,000 at the second tier of the network.

  • What is your Sunday attendance?
  • What is the circulation or readership of your parish newsletter?
  • What’s the circulation of your denominational magazine (which probably reaches only those already involved in Church)?

Just do the math and stop spinning your wheels.

photo credit: Stuck in Customs via photo pin cc

Telling Your Church’s Story — the Real Story

During a recent panel discussion, a reporter explained the process of ferreting out the news. She described the many story pitches that come to her every week from enthusiastic, community-minded groups that are doing “worthy” things — but not “newsworthy” things.

Your walk for charity is not “news.” Lots of people are doing this — every weekend.

She went on to say that when an interested party calls, she begins to engage the caller in conversation about the upcoming event. The caller, with great passion begins to talk about the people, and suddenly, the reporter senses there is something newsworthy in telling the story about the people involved — not the event itself.

Church communicators can learn from this. Our story is often best told through our people. When we tell our church story we should focus on our people and their faith stories. If church makes a difference in their lives, it may make a difference in someone else’s life. You don’t have to use names (although it’s nice when you can). Tell the story of your people on their faith journey and you will be teaching the Gospel.

Facebook is a good place to tell the people side of your story.

One Maryland church applauded a 12-year-old member who made and served the congregation lunch after church one Sunday. It’s Facebook page encourages the readers to press the “Like” button on the story to show the young man how much his work is appreciated. (It’s in the scroll bar on the left of the linked page.) Just that one short note on their web page tells any reader that their church values and encourages the contributions of their young people. It is likely to be far more effective than any newsletter or bulletin kudo.

You can use the same technique in focusing on your members’ faith stories.

Tell your story . . and make it personal!

“I love to tell the story, for those who know it best,
seem hungering and thirsting to hear it like the rest.”

9 Common Tactics for Church Growth — Good, Bad and Ugly

The Church has fallen on hard times. This is widely documented — no need to go into detail.

It’s hard to blame the world. The world was here long before the Church. Reaching the world has always been the challenge, yet we remain surprised that the world is not lining up at our doors, wallets in hand.

Today, however, after some mid-century prosperity, we’ve forgotten that the Church’s mission is to reach out. It is not the world’s job to embrace the Church. It’s our job to embrace the world.

We typically greet the challenge with a number of tactics. Some show initial success and then fade. Some are the foundations of long-term ministry. Some are a mixture of frequently used bad ideas. All the ideas below represent actual ministry tactics — for better or worse.

  1. We can pretend to be someone else.
    We can figure what the community wants and pretend to be the answer. You might gain some currency in your community but it is most likely temporary. Community interests change and will probably change just as you are getting the hang of yesterday’s priority. In chasing public demand, we often forget who we are and what we are about. We start to look for best ways to meet demands and that often means abandoning our mission. Religious social services, which routinely deny their connections to the Church so as not to jeopardize government subsidies are a prime example. Services are provided. The Church is buried.
  2. You can scale down ministry.
    This is a frequent road traveled by struggling congregations. It never works. When a congregation decides to go “part time” in its ministry, it projects failure. Any part-time solutions should from the beginning be approached as temporary measures. Clergy chosen for part-time ministries must be missionaries. They rarely are.
  3. You can hire more help.
    You want to reach families so you hire a youth minister. You want to tend to the elderly and sick so you hire a visitation pastor. Soon you have a budget that is out of control and threatening the congregation’s ability to conduct any ministry at all. This avenue is taken by individual congregations, regional bodies and even national denominations. Hiring someone and creating an additional monetary challenge may make us feel like we are addressing needs. By the time results are measured, the newly created positions are secured by custom whether or not they proved effective.
  4. You can copy the equally challenged.
    Churches are great at copying one another’s ministry ideas. However, they often copy before the results are tested. Result: failure is replicated. Individuality and creativity are lost. The church becomes less meaningful.
  5. We can form alliances to pool resources and diversify our talent pool.
    This idea needs more testing in the church. It is somewhat foreign to church structure which traditionally focuses all energy and resources on one leader and many followers. This worked well for the church when small, homogenous communities were the norm. The world is changing faster than the Church seems to be able to adapt. We need each other now more than ever.
  6. We can employ teamwork.
    This sounds like something churches would embrace but it actually hasn’t worked very well. We are all protective of our own territory in the church. The structure for alliances is fostered in theory but rarely used. Church bodies have congregations, social service agencies, missionary outreach, seminaries, schools and church camps. All are looking to the same membership to provide support, but often the major sources of support — individual congregants or congregations — have very little interaction with arms of the church. Congregations hope that members will remember them in their wills, but you can bet the regional offices, seminaries and social service agencies with funded development offices want a big piece of the same pie. Interaction in the church suffers. Congregations are the financial losers. The others, recipients of occasional windfalls, slowly erode their long-term foundation of support.
  7. We can become predators.
    This is a very real dynamic in today’s church. We don’t help struggling congregations when help is first needed, we wait for years as downward trends continue — and almost all congregation’s are experiencing downward statistics. Our inability to support one another in ministry forces congregations to close. The dice are rolled to divide assets. We need to find ways to help the weakest among us so that we can all be stronger. Survival of the fittest may work in nature, but it is not the foundation of the Gospel.
  8. We can live beyond our means.
    This tendency in the church has created predatory ministries. The terrible lessons are being learned slowly and at significant loss. When those with hierarchical power operate on deficit budgets, they jeopardize the ministries of their supporting congregations. It becomes easy to find fault with them and force them to close in ways that guarantee assets are turned over to them.
  9. We can return to our roots.
    We can study the evangelism techniques used by Christ and the apostles. There are good lessons in the scriptures. Why is it that this is often the last place we turn for help?

Social Media and Branding Your Congregation: Part 1

Branding is a marketing term. Branding is how people distinguish one company from another. Branding tells your story.


Corporations spend a lot of time, money and attention on branding. They know how important image is in today’s world. They establish lengthy rules and guides to control their public image.

Branding includes things like logos, fonts, colors and the “look” of anything produced by the company. It also includes intangibles — ways of thinking, priorities and behaviors or policies.

Most small or even large congregations never gave branding a passing thought until recent years. But in today’s world, it can be a valuable tool. As congregations look beyond their established communities they will want to be conscious of how they are perceived.

Many churches take part in a branding process without realizing it.

Have you discussed a vision or mission statement lately? That’s an important first step in any branding process.

Key question: What do you want the world to know about your congregation?

  • What is important to your past?
  • What is important to your future?
  • What is there about your congregation’s personality and mission that makes you special?

Once a vision or mission statement is approved, the most common place to start branding is a logo. Many churches have their own logos in addition to logos of their denominational affiliation. Check with your denomination for rules.

Logos used to be black and white and simple. This comes from the days of black and white printing or photocopying. Enter the digital age. Use color.

Decide which one, two or three colors are going to represent your ministry. You’ll be using them in many, many things. Make sure they are colors you can live with!

Use imagery that represents the answers to the bulleted questions above. What makes your congregation unique?  A church near the seacoast might want to use ship, water, or anchor imagery. A farming community might want to use wheat, bread or nature imagery. Urban churches might focus on people, buildings, or multicultural images. There is always the image of your building to fall back on, but your logo is an opportunity to say much more.

Your logo should be something that any member can relate to your congregation’s mission in one simple sentence. Simplifying the complex is part of the art of branding.

Keep in mind how your logo will be used.

  • Signage
  • Stationery
  • Bulletins
  • Newsletters
  • Ads
  • Posters and Fliers
  • Website
  • Avatars (which are square)
  • Video/Powerpoint Backgrounds
  • SWAG (you may want to get some promotional giveaways like mugs or pens)

This list is growing just as our communications options are growing. You may even want to animate a logo for use on the web! There are many possibilities.

There should also be a black/white version. There will still be a need occasional one-color printing.

Surf the internet for examples of church logos. There are some very nice ones.

The logo image is important enough to hire some help if you do not have artists in your community. In fact, it might make the process go easier with outside input.

The process of deciding on a logo can take a while. It should include many people. That always lengthens the decision process. But remember, the logo belongs to your whole congregation—past, present and future. You want the involvement of many. Try to make the process part of your mission conversation.

Dive in and have fun. We’ll address other aspects of church branding in later posts.

photo credit: vapour trail via photopin cc

The Power of Negative Thinking

Label a problem “impossible” and you have an excuse for failure.

This temptation faces today’s Church. In many cases, Church leaders have given up on the Church!

“Neighborhood ministry can’t be supported.” Just declare it! That makes it true.

What happens then?

We stop trying. After all, we have given ourselves permission to fail.

The first to be defeated are the clergy. They throw up their hands and devise ways to make it look like they tried. Assign a caretaker pastor here, an interim pastor there, and pray. Christians support one another in failing ministries. Just look at the statistics.

The laity can only wonder what is discussed at ministerium gatherings of “caretaker” pastors whose assignments are to slowly and quietly bring ministry to a close. It must be deflating. Any pastor who walks in with a new idea is likely to have the conversation quickly changed. The idea is to fail as gracefully as possible.

How can you rebuild self-esteem in a Church where these conditions prevail? Hold grand worship services celebrating Church closures (failures).

Lay people who have more invested in their neighborhood ministries keep working, often under the leadership of defeated pastors, who are called with the tacit understanding that they are to keep things going as long as the money can flow.

Lay leadership is puzzled at the attitudes they encounter, but they soldier on, trying to avoid the conflict brewing from exasperation and a conflict in mission that is never defined — so it can’t be handled.

A  defeated attitude spreads like a bad rash. It chafes at the message that is preached from our pulpits. We worship a God of the possible. The Bible is filled cover to cover with accounts of insurmountable obstacles overcome. Some problems are fought with patience, some with trust, and a few with power. The deeper you go in the New Testament, the more faith is relied upon, and thank God for the Book of James, who reminds us that it might take some work.

The Church faces problems today that can be overcome but not if we must first meet all the standards of yesterday’s church. It is time to clear the slate and approach our congregations openly and with the knowledge that with God, all things are possible. If we do not believe that, why bother?

Walk in the shoes of the laity. Would you support a church with no momentum? Would you join a Church that doesn’t believe in its ability to succeed? Would you subscribe to a faith that doesn’t believe its own message?

photo credit: morberg via photopin cc

Facebook: A Force for the Church to Reckon With

Facebook and the Church are entering relatively uncharted territory.

Congregations with broad age demographics are likely to use Facebook as a way of promoting activities. There are a few youthful congregations who have implemented a Facebook social media strategy that is more comprehensive, encouraging lively interaction among members.

Facebook is something the Church must learn with caution. It may be something we should teach as well, but it will take some experience to become authoritative.

A congregation should consider demographics when using Facebook. Measure them against these statistics.

  • 81% of Americans aged 12 to 17 check Facebook daily.
  • It is likely that a quarter of a congregation’s members over 65 are on this Social Media platform and this statistic is quickly growing.
  • Close to three-fourths of your members 25-45 engage in Facebook use.
  • Business people in your congregations are surely exploring Facebook strategies.

Your members are already on Facebook. Grandparents are following the activities of their grandkids. Youth are likely to be in touch with dozens of friends while you think they are having dinner with you.

How many of your members check your congregation’s web site daily? How many read the newsletter? How many members participate in creating the content on your web site or in your newsletter?

The reins of information are no longer in your church leaders’ hands.

There is no doubt that Facebook is a force to reckon with and a tool to consider.

Facebook is changing the way we think. Privacy is valued much less. There is a driving need to be in touch. Facebook has an entry age of 13, but figuring out what year you have to be born to qualify takes elementary math. Children are using Facebook.

When our way of thinking changes, our ways of acting follow. What this means to the Church is not known. Will members become more engaged? Will they see less use for Christian community?

If the Church hopes to influence the answers to these questions, we must engage in the conversation.

The problem Churches may have in building Facebook community is that the thinking of older members and younger members may clash. The impact could be felt across a congregation. One piece of private information, innocently shared on your congregation’s Facebook network, could create serious fallout. Pictures that seem fine to someone posting on multiple walls might not pass the vanity test of others in the congregation.

Though not excluded, deep thoughts are rarely shared on Facebook. It tends to be a lively conversation with lots of inside innuendo going on. This could be fun for those in the know. Others could feel left out.

Still, Facebook is here to stay and it is changing the way we think. If churches hope to reach the people in their community, we must adapt our mission strategies for today’s way of thinking.

Maybe Facebook will force the Church to dust off the cathedral rafters!

The Underestimated Value of Small Churches

There isn’t much difference between small churches and large churches and their mission potential. Redeemer’s Ambassadors have visited nearly 50 neighboring churches. We’ve seen small churches with impressive worship. We’ve seen large churches with ordinary worship. We’ve seen volunteer choirs in small congregations perform as well as larger church choirs with paid section leaders. We’ve seen small churches with amazing track records for supporting neighborhood mission. We’ve seen large churches doing similar things. We’ve seen innovative, scalable mission projects in several very small congregations.

Yet large churches have preferential ranking in the minds of denominational hierarchy. That’s because there is one thing larger churches can do better than small churches. They can better support hierarchy.

Hierarchies are expensive and self-perpetuating.

There is rarely talk about reducing hierarchy. This may be precisely what is needed.

Hierarchies are responsible for keeping church professionals employed. They are also supposed to provide services to congregations. Most congregations have little contact with their regional office unless they are calling a pastor.

Clergy rely on the denomination for access to and approval of a call. The regional body becomes their employment agency.

In the corporate world, employment agencies work for either the employer or the job-seeker. In the church, a regional body, acting as employment agency, holds some power over both the job-seekers and the limited pool of employer congregations within their region. They serve two earthly masters and tend to favor the clergy.

When pastors are vying for the most lucrative or beneficial assignments, the regional body as employment agency begins to judge congregations by their ability to meet clergy needs. If a congregation insists on finding a candidate that fits ministry needs, they can be judged as uncooperative—a judgement that could follow them for decades.

Mandated initiatives that make no sense to congregations can result. The regional body might recommend merger or acceptance of an interim pastor for an undesignated time—or they may recommend closure.

Denominational leaders are acting as managers. Looking at the map, it may make perfect management sense to merge two or three congregations within a two-mile radius. The thinking is that if you merge two 150-member churches, you will have one church with 300-members and that’s a magic number for supporting clergy.

It doesn’t work that way. In the church . . .

1 + 1 = One half

Churches are little communities, something like families. They come with their own traditions and social structure. Merging them to save management costs makes about as much sense as merging three or four unrelated families to make utility and grocery bills more reasonable.

You cannot mandate community. Attempts to merge congregations often end up with one even smaller congregation.

There is another side effect. In the corporate world, mergers and management decisions often result in similar products and services replicated in similar ways. The beauty of small congregations is their individuality. Without small churches we will end up with cookie cutter large churches, worshiping in similar ways and providing similar services and mission opportunities.

The loss of neighborhood ministries will be felt far more deeply than any temporary gains of church closures and mergers.

We must make small congregations a priority. We must find ways to help them get over decades of neglect.