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preaching

Blogging Your Sermon—Go Live with the Gospel Online

In general, the sermon is a dead medium. Quite possibly, a sermon is well-reasoned and based in sound theology. It may impart important information about understanding the text. It may be delivered from the heart even when read.

This is accepted in the world of church. Preachers preach. Congregations listen.

Yet frequently the medium of sermon, central to the church experience, lacks the power that live interaction can give—even though they ARE live! Ironic!  Live may not be the most lively!

The temptation, which makes sense, is to preach to the people who are there—to meet the expectations of the people who give their offerings—until the offerings run out.

Today there are far fewer people in church listening. Most of the listeners are over 50 and presumably still have an attention span that lasts longer than 20 minutes (even if our short-term memories are just a memory). There are practically no children in church.

The offerings are going to run out.

Yet the delivery of the 20-minute sermon is still the norm. Preachers preach. Congregations listen. Seminaries are still working hard to teach preachers to do this well.

Some of them do!

Many of them don’t.

One of the faults of the preaching world is that no one reviews or critiques pastors once they complete seminary training. Preachers rarely hear other preachers speak. They are isolated in those pulpits! They are what they are.

There is no place more status quo in the Church than the pulpit.

We listeners at Redeemer have heard a lot of sermons from a lot of pastors. Our versatility in listening to preachers is a by-product of having no pastor most of the time for a decade or so. We had supply pastors. This has continued in our rejected status within the church as we attend other churches and listen to an unending string of “supply” pastors.

In our experience, we have heard some supply pastors give the same sermon unaltered a half-dozen times. We’ve heard a few others ramble about the morning news — preaching the newspaper was the theory. Failure to prepare was often more evident.

We’ve had sermons read to us. We’ve had sermons rambled at us. We have become familiar with formula sermons that build to a climax and drop us right into the post-sermon hymn.

We have heard some good sermons. Good as they were, they aren’t remembered long.

Preaching in a sanctuary is an opportunity to shine—to inspire and reach each set of ears in a personal way. But there is something about the format that no longer resonates with today’s world. It may be too late to recover.

The missing element may be immediacy. Three examples.

We live in a world where news is instantaneous. We are likely to hear it from a stranger nearby—like the guy on a cell phone in the theater lobby during intermission who loudly reports the score of the playoff game to every disgruntled mate who was forced to choose between the theater and the TV screen.

I was in an airplane when the news broke that ObamaCare had passed. Each passenger was busy about their own business, until a young-20-something announced the news. A lively debate was struck crossing the aisles and over the backs of seats. It continued as we filed out the aisle and into the terminal.

I attended a boychoir concert one Sunday afternoon. The choir was very professional and poised. Suddenly, and fortunately in between numbers, the back row of teen boys erupted with inexplicable joy. One of the tenors was wired and had passed the news that the local football favorite had scored a winning touchdown.

News is fresh. Vital. Interesting, Relevant. Necessary to our lives. Catalytic at is finest.

We seem to have lost these qualities in the telling of the Good News.

Delivering the Good News once a week may have fit the slower-paced life of yesteryear. It may still have an important place in today’s world, but it is not the most effective way to reach the most people.

Yet we listeners are locked in. Congregations still pay a hefty fee, often a mission-crippling fee, to make sure there is a preacher present in the sanctuary each week, preaching to a dwindling audience. It is live, but it is not lively.

Blogging, on the other hand, is live in a different sense. It is interactive. It reaches beyond sanctuary walls. It creates a following who are motivated to share. It allows you to address local problems in real time — not waiting until Sunday to muster the energy of the faithful to act. (By then they will probably do little more than pray.) Blogging is THE medium made for modern preachers.

Very, very few have been able to switch gears.

Change comes hard. But it does come. For the art of preaching to survive, it must adapt to the modern audience.

The church audience today is not in church.

We are online.  (Click to Tweet)

Online Preaching via Twitter Can Be Incredibly Effective

The Usual Approach and Why It Doesn’t Work

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Guaranteed, the first response when a congregation pushes for an online preaching presence will be the offer to post transcripts of Sunday sermons. There. Done. Let’s move on.

Also guaranteed, no one will read them. The style does not fit the habits of online readers.

People don’t read online sermons. Post them for reference if you like, but they won’t find readers, new or old.

Effective online preaching is not what the Church wants to hear about. They want people in the pews, listening to 20-minute sermons and sticking around at least until the offering plate is passed. Pastors have worked hard at their 20-minute preaching skills. They’ve studied with the best 20-minute preachers.

The effectiveness of the sermon as compared to any other form of communication is rarely discussed between pastors and congregants. The formula is so old that questioning it seems to fly in the face of the oft-heard demand for change. “We didn’t mean this kind of change!” So the 20-minute sermon is what people in the pew expect. It is what pastors are trained to do. What’s the problem?

There are very few people in the pew. The 20-minute sermon is reaching practically no ears.

It is not the first time preaching styles have changed. Decades ago people thought nothing of settling in on a wooden plank pew to listen to a preacher for two or three hours. No more. A century ago a weekend revival was a big attraction. In Jesus’ day people would sit on a hillside all day to listen to a good speaker. And now our cultural expectations are shifting again. 

As a life-long church goer, I enjoy a good sermon. I am also very aware that even great sermons are ephemeral. They are forgotten in less time than it takes to deliver them.

Recently, our Ambassadors listened to a sermon in which the preacher made five points. He illustrated the points well. He even used visual props and interspersed some music. It grabbed my interest. I thought as he was speaking, I really ought to write some of this down. When we left church, one of our Ambassadors who is also a retired pastor commented that he thought the sermon was really good. A few hours later I sat down to write a few words about the sermon. I could remember three of the five points. I contacted the pastor who was with us and who had gushed about the sermon. “What were the five points the pastor made? I asked. “I can remember only three of them.” The pastor paused for a moment and finally said, “That’s three more than I can remember.”

And that’s the problem preachers have in relating to modern listeners. They are not connecting with the modern attention span and sensibility. People are wired differently today. That difference is going to grow as today’s younger generations reach church leadership age—if they stay involved long enough to serve.

People today process much more information from many more sources than did our ancestors. Our most valued skill sets are dominated by multi-tasking. We want the same information. We need for it to bedelivered in ways we can process while we do a dozen other things.

Online preaching is suited for this. Twitter is ideal. There is no reason to bemoan the decline of the Church in this regard. It is a new opportunity for the Church.

Preachers and congregations, for the first time in history, have the opportunity to communicate with members and beyond every day! You are no longer limited to the confines of the 20-minute sermon. (If you click on the blue sentence, it will go out as a tweet. More on that nice capability later.)

Two Effective Online Preachers

There are several online pastors I follow. One is Jon Swanson who writes a blog, 300 words a day with a second daily email blast  to subscribers called 7×7 or 7 minutes with God. 7×7 is nothing more than a link to a short scripture passage and usually just one sentence to help you think about the passage. For those wanting to read more he offers a 14-minute option. In recent months, by virtue of his email links, I have read several epistles in their entirety, 1 and 2 Chronicles, Esther, Ezra and most notably the book of Nehemiah.

Pastor Swanson has effectively communicated his passion for Nehemiah in ongoing posts, supporting the daily reading. This chronicle of an unlikely building contractor is pretty easy to skip over for the average Bible reader. Nehemiah is sad to hear the temple is destroyed and sets out to rebuild it. He recruits help. He records long lists ancient names of contributors, complete with geneological references that contribute even more unusual names that haven’t been pronounced in centuries. He fights off the high and mighty who want to see him fail. As he nears completion in 52 days he recruits the people to staff the temple and returns a whole people to God. It is anything but boring when read with the gentle prods of Pastor Swanson.

In fact, it is amazingly similar to the experience of 2×2 — rebuilding a church after (or during) an attempt to totally destroy us. Nehemiah faced the the same behind-the-scenes conniving and intrigue, the same obstacles of human nature. Nehemiah, under the gentle guidance of Pastor Swanson, empowers us.

Recently, through our Twitter account, I’ve discovered Bishop T.D. Jakes. I’ve seen this guy on TV as a frequent talk show guest, but I never paid much attention to him. I won’t point you to his website. It’s easy enough to find and heavily monetized. That’s not what I admire about his ministry.  His Twitter ministry is very effective. He tweets just one inspiring thought a day — just what a lot of us hunkered in the Christian trenches need. A sample:

God sees your tears! God sees your circumstances! God sees your situation! God sees your faith and perseverance! WAIT ON HIM!

twitter2These Christian leaders are mastering the 21st century art of preaching.

It is very worth pursuing.

Twitter helps you make this connection. Use it.

 

The Church and Monday Morning Amnesia

It’s Monday morning, just 24 hours since you may have walked out of church.

Quick, try to remember . . . what was the sermon about?

Which hymns did you sing yesterday?

If you are like many, you won’t remember!  You were there, but it’s all a bit foggy. You may remember who sat in front of you or a conversation with a friend after church. But the service itself is likely to have slipped into mental oblivion.

The members that left 2×2 worship yesterday are more likely to have an answer to that question. We passed around a copy of a painting that helped us discuss the Shadow of the Cross.

Without that visual aid and the impromptu comments as each reviewed the artwork, our members, like others, would be groping to remember the message by Sunday dinner.

It’s the start of a new week and your pastor is probably already reviewing next week’s scripture. He or she is likely to ponder the message all week until a carefully crafted treatise is polished and delivery is practiced. Soon it will be Sunday morning. D-Day (Delivery Day). And then the process will start over.

And very few will remember.

So much effort, time and money spent on ephemeral benefits.

Why do we revolve our worship lives and ministry around communication that isn’t working?