In a previous post, we recommended renaming your Evangelism Committee the Social Media Committee. Evangelism today must embrace social media. Changing the name will
• remind you to use social media,
• attract the interest of young people whose lives revolve around social media, and
• communicate to your neighborhood that you are serious about your message.
1. Explore Social Media
The most up-to-date information is online. There are many books but they get outdated quickly. Many good websites provide FREE training (socialmediaexaminer.com, hubspot.com, are rich sources of information and training, much of it FREE). If you want to do your own search, start by looking in the search engines for articles on “Content Marketing” or “Inbound Marketing.” (Don’t be put off by the terms. Marketing is the secular term for Evangelism!)
2. Review your church membership and look for people with the following skills:
• passion to spread the Gospel
• good communicator
• is a social person (very important)
• uses social media (this may mean recruiting youth that you might otherwise overlook)
• basic computer skills
• has some experience with Facebook or web design
• likes to write
• can use a digital camera or video camera
Do not try to find all these skills in one person. Social Media Ministry needs the skills of several people. This is simply a guideline. You do not have to have all of these skills represented on your committee to get started.
3. If you have difficulty finding the skills and interests within your congregation, look outside.
This media is too important to ministry to resist with “but we don’t have the people.” Find the people. Try for volunteers first but if that proves difficult, create a budget and pay for some expertise to get started. This can be a short-term commitment.
Follow or join online communities. You will find lots of help online for free. You will be surprised at how many people are eager to help. This may seem daunting at first, but you will learn to trust the online community to help. (Leave questions here in our comment boxes, we’ll be glad to post them and help you find answers to your questions!)
As you search for committee members, tell people: Our congregation is starting a social media ministry, and we are looking for someone to set up a blog and create a Facebook community. As you engage in conversation let them know you will be using a blog, Facebook, Twitter, and YouTube.
Start talking about your plans in the community. Talk to the parents of kids in your day school, if you have one. Talk to the Scouts or other groups that may use your building. Put a small ad in the local paper or a sign on the grocery store bulletin board. If you think it will help, offer to pay someone short-term to train your committee or get you started with a blog. That’s the biggest hurdle — getting started.
Don’t overlook youth. This is a medium young people thoroughly understand, and is it a way they can contribute to their church. A young person might be willing to undertake this as a confirmation project or even a Senior Project in his or her school.
If your pastor understands social media, great! If not, find a way to get clergy on board. Pastors should jump at the chance to reach a greater audience than those who attend church. If they need training, help them find it. Again, there is ample training available on line for free. At the very least, encourage them to be enthusiastic supporters.
Churches say they are looking for change. Social Media is a change agent.
4. Your first meeting.
This is all the farther we are going to go in this post, but we thought you’d need to know what to talk about at your first meeting. A good social media plan begins with a blog. At your first meeting, talk about setting up a blog and brainstorm for ideas for content to put on the blog. Once you have a plan, it will be easy to assign tasks to committee members. We’ll cover this on our next post.