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Teaching Social Media

Undercover Bishop: “Like Us”-3

UndercoverBishopSM260Bishop Kinisa was listening to the young pastoral candidate, but she was growing impatient.

The whole experience was bizarre—a recent seminarian coming to her with a proposal for a call. “If I listen to Bruce, how many other seminarians will line up at my door?” she wondered.

The time had come, she thought, to cut to the chase. She respected Gil and had enjoyed teaming with Bruce on the Undercover Bishop visits. But now she was not sure how to respond to Bruce’s appeal, especially since Gil was clearly in his corner before either had thought to approach her.

Young pastors were usually eager to be considered for any vacant church. Her usual role was to interview candidates, make recommendations to call committees and oversee the negotiations.

What was happening today was not the way things are supposed to be.

Bishop Kinisa decided to take charge.

“Bruce, correct me if I’m wrong, but you are not rostered in NEWS Synod.”

Bruce had anticipated the objection. “That’s right, I was sponsored in seminary by my home congregation which is in another synod. Frankly, I enjoyed working with you and the three Undercover Congregations. I have no real loyalties to any synod. It was only my home congregation sponsoring me. I have no financial obligations to my home synod. I thought it would be a good idea to explore possibilities. If my ideas have merit they may have wide-ranging benefits.”

“What hubris!” Ruby thought, but she maintained her calm.

“I confess I’m confused, Bruce. Are you here because you want to be considered for a call to a NEWS congregation? If so, I really don’t understand all the talk about Social Media.”

“I can see that what I’m trying to say might be confusing. I assure you it’s not my intention to cause difficulty. I keep thinking back to that conversation we had earlier this year, Bishop Kinisa. You asked me if I would consider serving in a small congregation. I’ve spent the best part of the year thinking about this. It seemed natural to return to the person who asked me the question in the first place.”

Ruby was encouraged with Bruce’s response. “And your answer is…?”

“I’d love to serve a congregation like Grace, Zion or Pleasantville. But I’m married with two boys about to enter college.”

“So your answer is no . . . just like so many other pastors.”

Gil interjected.

“Ruby that’s what Bruce is getting to. He has an idea that might make it possible for him to work with smaller congregations in a truly creative way.”

He turned to Bruce.

“Lay it out for the bishop, Bruce, just like you did for me at the conference last week.”

Bruce swallowed hard.

“Bishop Kinisa,  I’d like to serve a small parish part-time, perhaps even two yoked small congregations. I’m hoping that such a call might support my ministry with a base salary of about $2000 per month.”

“But we know you can’t live on that,” Gill prodded.

“No, I can’t support my family on that, But I’m hoping to interest NEWS Synod in funding an experimental Social Ministry Model. I’d like to pilot a program that would help all 200 NEWS churches learn from my work.”

Both Gil and Bruce paused for Ruby’s reaction. She hesitated to answer at all, but finally said. “Bruce, I just don’t know enough about internet ministry. My gut reaction is that no one will be willing to support this idea. If there was any interest, someone would already be doing it.” She paused and smiled. “That being said . . . I’d have no trouble turning down either one of you…but the two of you together!”

All three enjoyed a laugh. That broke the ice.

At last Ruby said, “Bruce, I’d have to seriously study your proposal. Of course, I’d have to run it past the Synod Council and perhaps even the Synod Assembly before we could get funding.”

Gil interjected. “I think we can make it work. It will take a few months of meetings. Bruce will have to make presentations—beat the bushes, so to speak. The Synod Council might need a meeting or two to make a decision. That will leave only a few months left in this fiscal year. We can find the money.”

“Who do you think will give up their budgets for this?” Ruby asked.

“Social Media is so new that it doesn’t fall under any one committee. That’s probably why we have done so little with it. No one sees it as their job!” Gil said.

Bruce interjected. That’s the beauty of Social Media. It fits under several committees. It can be used for Witness, Education, Evangelism, Communications, Social Ministry, Justice Ministry and some churchwide agencies might be willing to get involved.”

Ruby smiled “Oh, to be young again,” she said. “I’m warning you, it won’t be easy.”

Gil added, “Bruce, it’s going to be your job to convince the movers and shakers in each area that there is something in this for them.”

“I’m up to the challenge, Bishop. Seriously, I really feel called in this direction. I hope I can count on your support.”

Ruby was not yet ready to commit one hundred percent, but she saw Gil’s enthusiasm and decided to leave the door open.

“I’m not yet on board, Bruce—at least not with both feet. A lot of work must be done before I approve this idea. But I am willing to put you in front of some people and see where you take us.”

Gil started humming, ”Spirit of the Living God, fall afresh on me.” Bruce and Ruby joined in the last words. “Melt me, mold me, fill me, use me. Spirit of the Living God, fall afresh on me.”

How the web works for 2×2 and could be working for you!

2x2virtualchurch is the web project of Redeemer Lutheran Church in East Falls, Philadelphia, shunned by the Southeastern Pennsylvania Synod of the Evangelical Lutheran Church in America. They view us as too small to fulfill any mission purpose and seized our property and locked out our members. 

2x2virtualchurch is now two years old. We started knowing very little about the web but it seemed to be a logical and viable mission opportunity for a congregation raped of its  heritage. 

It’s been a voyage of discovery.

We’ve documented our growth statistics before but in the last month we began to add new dimension to our ministry.

About a month ago, businessesgrow.com (Mark Shaefer’s marketing website) featured a 2×2 guest blog.  

That blog was picked up by five other major blogs including a couple of business web sites and two Christian Social Media web sites. (These are the ones we know about!)

business2community

socialmediatoday

businessesgrow.com

Yesterday, we received a request to participate in a podcast for a Christian Social Media site. At the same time we are about to launch our first multimedia video.

This is all within a few weeks!

So the progression has been:

  • 2011: Readership grows from 1 reader per month in February to a few hundred per month
  • 2012: Readership grows from an average of 20 readers per day to 50 readers per day
  • 2013 to date: Readership grows from 50 readers per day to an average of 90 per day and more than 4000 per month

This makes Redeemer and its 2×2 ministry the congregation with the widest reach in SEPA Synod—which declared us to be closed and unfit to manage our own ministry in 2010. (They wanted our property.)

The lessons to be learned from our ministry:

  • Prepare to give a solid year of dedicated work before making any value assessments. 2×2 started to gain momentum when we started posting daily in the summer of 2011.
  • Post frequently at least three times a week.
  • Look for interests that aren’t being addressed. We discovered a demand for object lessons for adults that draws daily traffic to our site. Churches are also looking for easy dramas—plays that don’t require a lot of costumes and rehearsals. We are trying to figure out how to offer music!
  • Your audience is the world once you begin using the web. You can write for just the people who live near you but don’t close the doors on interesting opportunities. We have many stories to tell of how our ministry is impacting the lives of Christians thousands of miles away in surprising and exciting ways.
  • Be helpful to your readers. Our free resources geared to small congregations drives our traffic.
  • Cast a wider net when fishing for men. Most church web sites are all about them. They may succeed locally with this approach, but they will be missing mission opportunity.
  • Don’t look to professional leadership to have the skills needed to forge the way in this type of ministry. They have been busy learning other things. Turn it over to lay people.
  • Don’t rely on hierarchical support. They are not likely to understand the potential of the web. They were born of an era when church structure was locally focused with distant oversight. This is not likely to change without a major reformation.
  • Don’t expect accolades for your success from the greater church. Again, they frequently don’t understand the web and are still assessing congregational viability by 1950 standards. It will be five years at least before they realize what they are missing. By then things are likely to have changed still more.
  • Don’t expect regional bodies to admit their weaknesses.

Where to from here?

2×2 has gained credible blogging skills. We will now look to be adding more video and podcasting and more helpful resources for small church ministry and world mission.

We hope to cooperate with other local ministry efforts, offering our expertise to their causes.

We’ve grown a bit “like Topsy” but we will now become more intentional in creating our ministry plan—something Redeemer was always good at!

We have achieved this success on a $0 budget as our hierarchy claimed all our offerings at the same time it challenged us with legal expenses. We now have a readership base that can monetize our ministry. The economics of scale will allow us to do this at prices far lower than traditional publishing and we will remain dedicated to providing most resources for free as part of our mission.

There is a lot of hard work in learning all these new mission skills. We will be glad to share our experiences with any church interested in diving in!

The Role of Facebook in Christian Community

We have not advocated that churches, as a body, rely on Facebook. Our main reasons are the intimate nature of Facebook and the need to monitor it, both of which we think present challenges for churches and are best managed individual to individual — not institution on behalf of an individual.

But the fact is, most of your church members are probably on Facebook. We can advise and encourage individuals to use Facebook in a loving way — which will strengthen Christian community on or off the Social Media grid.

HeartYourChurch web blogger, Jason Stambaugh, shared his experience on Facebook when he recently reported the death of his mother. We extend our sympathy to Jason and his family and thank him for sharing with us and so many other “strangers.”

Jason’s blog post is an intimate account of his feelings on “pressing the button” to share his personal tragedy. It is worth a read.

He ends his post with four suggestions on the use of Facebook when sharing personal news.

(1) Like the post and leave a comment. By liking and commenting, you are helping to circle that person and their family with love.

(2) Share the post or link with your own personal message. I shared a link containing information about my Mother’s viewing and funeral. A handful of people reshared that link with a personal message about my Mom. Not only did I appreciate that they were helping me spread the word, I really enjoyed seeing what they had to say.

(3) Send the person a message. With so many likes and comments flowing in, it was hard to keep track of what everyone was saying. About a dozen or so people sent me Facebook messages that I received directly, like an email. They were easier to read and keep track of. If you have something you’d really like to share with the bereaved, send them a message.

(4) Do something.  Follow up your like, comment or message with an action. Whether it’s attending the viewing or funeral, sending a card or making a casserole, it will mean a lot to the person and/or family. The follow-up action makes your words “mean” something.

The last point is the most important. Facebook in the Church cannot replace the loving touch, the soft shoulder, the warm embrace, a hand held in prayer or the sympathetic tear. It sounds so old-fashioned, but we must remember to send a card, flowers, or deliver a hot-dish to the family—and attend the funeral.

Share this with your Facebook-loving congregants.

photo credit: John-Morgan via photopin cc