Women Are Key Influencers in the Church (always have been!)

A business blogger recently posted statistics claiming that women are the most powerful “brand ambassadors” in the world. The business world sometimes uses a church term, evangelist, for this job description. Once again, the church can learn from the world of business.

Steve Olenski, in socialmediatoday, cited a study that showed that:

  • Women are 80% more likely than men to try new products/services based on advice of a friend.
  • Women are 74% more likely than men to encourage friends to try new products and services.
  • Women tend to stay more engaged (74%) with products and services they like.
  • Women are 42% less likely to share negative experiences with products or services.
  • Women are only 32% less likely to avoid products or services based on a friend’s negative experience.

These interesting statistics remind us of something we encountered in our own experience and on our Ambassador visits. Redeemer’s greatest period of growth was nurtured less by pastors but by the presence of a deaconess, who ran the educational and social programs in the church. Older Redeemer members could tell us the names of pastors but they talked about the work of the deaconess. In our visits we encountered several churches that referred lovingly to a long-departed deaconess.

And then we remembered the power of the women’s group at Redeemer, which operated independently with their own budget and bank account. Unhampered by church council they chose their own social pursuits — all of which reflected well on Redeemer as a whole. We thought back to the days of the Women’s Auxiliaries and Ladies Aid Societies.

Many of the churches that struggle today to afford pastors have their roots in the less recognized and less compensated devotion of women.

In a television program that follows well-known entertainers as they research geneology, Actress Helen Hunt appeared to be mortified by the revelation that her great grandmother had been a powerful force in the women’s temperance movement of the 19th century and early 20th century. She sat with an historian who pointed out to her that this movement was actually revolutionary, fighting serious societal problems that were affecting their communities in a world that gave women no vote or voice.

Women have always had a voice — just not a publicly recognized one. Their voice was easily overlooked because men controlled publishing as well as the board room. The powerful women’s groups of the era grew from passion, commitment and perseverance to make a difference in a world that refused to recognize their abilities.

No more!

The church would be considerably stronger today if it recognized and unleashed women’s powerful inclination to nurture — which is what the statistics quoted above reveal.

Consider this as you make plans for church growth. The challenge is to find modern, equitable ways to do this.