The Transformational Tool the Church Is Waiting For

The Church is slow to understand Social Media and how it could impact the local congregation.

The fact is Social Media can benefit congregations—both large and small. It can do more. It can transform them.

Larger churches have more resources for exploring this new world, but the emphasis should actually be on helping small churches master Social Media. Their success will benefit the entire Church.

People like small churches. Most churches are small. Most small churches are struggling. Social Media could change this.

The power of Social Media, if unleashed, could change how we understand church and mission foundationally.

Church structure has been pretty much the same since Moses. Remember the Sabbath to keep it holy. With that command in mind for thousands of years, God’s people have gathered once every seven days for worship. The structure of Christian worship is built on the traditions of Jewish scripture.

It’s quite a heritage. Why change?

There are at least two reasons.

1. The number of people following the age-old traditions is dwindling.
2. For the first time in history, we CAN make significant changes.

Most church leaders view Social Media as additive. It’s something new they have to do in addition to all the things that already keep them busy. That’s one reason why they never get around to mastering new skills.

But Social Media can be so much more. It can be a game changer. It can turn church life inside out and connect congregations to the very people we have so much trouble reaching. 

Look, for instance, at what is happening in the world of education because of the influence of social media.

The old model of education is to gather students around a teacher who lectures them. The students then go home and do homework to reinforce what they learned. Students who understand breeze through their homework. Students who don’t understand often return to the classroom to hear another lecture without mastering the foundations of the previous lesson. This model of education works for students with an academic mindset. It leaves a lot of great minds that  think differently behind.

But now, progressive teachers are beginning to understand that the best lecturers in the world can present the lessons to students online. There is no longer any economic benefit to gathering students around one teacher to hear them talk. One  excellent teacher can lecture a million students! Students can listen to the lesson before they come to class. They can repeat sections they don’t understand and search for additional information, if they are so inclined. 

The role of “teacher ” changes. When the students gather together for the state-mandated school attendance, the teacher can work with them hands-on. The classwork (as opposed to homework) can involve debate and projects and individual instruction. Using this time to lecture is a waste!

How does this apply to Church?

We are accustomed to the gathered people of God coming together once a week to worship and listen to the Word. The Word is presented by one person who may have spent a day preparing the message. The format is 20-40 minutes — way longer than the modern attention span. There is little or no actual exchange with the congregation (unlike the accounts of Paul’s preaching in the book of Acts). There is no way of reinforcing the message. Even the best sermons are forgotten before the Sunday dinner table is cleared!

Social Media can change this. It means changing habits or perhaps creating a new discipline.

News flash: Preachers do not have to wait for congregants to come to them!

There is no reason a preacher cannot interact with congregants (and seekers) every day of the week. Short, thought-provoking messages tied to the daily lectionary as well as the weekly lectionary can bring the congregation together on Sunday prepared to be more involved in worship. Worship and post-worship can become more hands on. The pastor may learn much more about the congregation he or she serves and new mission ideas and opportunities are bound to surface.

What could come from this is a new understanding of the talent that today is simply sitting in the pew. Congregants, with daily reinforcement, will make religion more a part of their lives. With daily inspiration, they are more likely to talk to others as they go about their work and family lives. When they come to church once a week, they will come not as passive listeners but as empowered, knowledgeable Christians who are eager to put their faith to work. They might argue with the preacher (just as the temple-goers in the Bible did). They might present new ideas or come up with new mission possibilities—which can then be addressed online during the week—for all in the community to read. It will expand a congregation’s witness.

For Social Media’s power to reach full potential, we must be willing to transform how we structure our expectations of pastors. Pastors and educators of pastors must be part of the transformation.

It may even change the role of seminaries. All the newly empowered lay people might see value in studying more about their faith—not necessarily to become pastors, but to become more involved and knowledgeable lay people.

What are we waiting for?