What Does It Mean to Be Liked?

You’re all familiar withe the Facebook “Like” button.

  • How many of you check the “Like” box?
  • How many of you never check the “Like” box but notice the “Like” statistics?

There is a new science in analyzing Facebook “Likes” or similar buttons on blogs.

Analysts are trying to figure out who the “likers” are and what impact they have. The power of “liking” seems to be held by older internet users — those over 35! When they “Like” something, they mean it and will “UnLike” you if you rub them the wrong way!

Now Facebook is analyzing “Likes.” Fan pages are giving you statistics on

  • Reach: The number of people who see your page within four weeks of posting.
  • Engagement: The number of people who have taken some action on your post (followed a link, for example:
  • Talking About This: The number of who have commented, shared or responded to a Call to Action.
  • Virality: The number of people who have created a post from your post.

Who knew so much could be read from a simple “Like”!

Imagine if the church had a way of using similar statistics.

  • The number of people who heard the Gospel
  • The number of people who reacted to the Gospel by taking action
  • The number of people who shared the Gospel
  • The number of people who built something new based on the Gospel

It’s enough to make you see ministry in a whole, new way. Oh, and by the way, Facebook now gives churches that statistical tool!