5 Ways Social Media Will Change Your Church’s Life
If your congregation wisely chooses to invest time and passion in social media, be prepared for many things to change. We’re not talking about self-centered Facebook prattle; we’re talking about online interaction that looks outside your parish to the community and, by the nature of the internet, the world.
This may be the hardest thing for the Church to grasp. The internet connects individuals with the world. There is no intermediary. No church council, no pastor, no synod or its equivalent, no bishop, no national church can control congregational interconnectedness.
This means that congregation’s must be more mindful of things which may have been neglected. While it is easy to reach the world, one mission of the individual Christian community will become more intense—the care and nurturing of individual Christians.
- Congregational Education is vital. A congregation must be confident in knowing who they are and what thy believe if they are to engage neighbors or the world in their mission. This has always been a focus of parish life, but educational components of many churches have been dropped in the last few decades. As long as the focus of congregational life was local, it didn’t seem to matter. This needs a remedy. Education must be intertwined with every activity.
- Social Awareness must be nurtured. You will begin to hear from Christians from places you never considered as being Christian. Congregations must understand, for instance, the challenges Christians face in Islamic nations, where Christians can be ostracized from their families or jailed. While freedom of religion is taken for granted by many Americans, some religions maintain cultural holds on their people even IN America.
- The Church needs to become attuned to the minute causes of community as well as the big picture. We live in an age where anyone can bring a cause to the public’s attention. Yellow ribbons, pink ribbons, donation cans, something-a-thons become very focused. Keeping up with them will be an ongoing mission challenge.
- Personal faith must be deepened. Savvy companies teach every employee that they are a representative of their company culture. The Church needs to foster the same sense of ownership among members. Every member reflects on the congregation. Congregations will want their members to be knowledgeable and engaged as representatives of their church.
- The biggest change is that many congregations will be able to rebound from survival mode and see themselves as important. Their interconnectedness will give them energy, resources and renewed purpose.