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Ambassadors Visit St. Peter’s, North Wales

Redeemer Ambassadors took our farthest Sunday visit to date to the suburban town of North Wales and the congregation of St. Peter’s. We noticed on their web site that their traditional service times were changed for a united worship on Consecration Sunday. We did not know what a Consecration Sunday entailed but learned that it was Stewardship Sunday with a Dedication of Sunday School teachers ceremony. This is the second Stewardship Sunday we encountered. St. Peter’s made the day very hands-on and participatory.

The sanctuary was packed. All the church choirs were robed and singing, including a young children’s choir, a girl’s vocal group and an adult choir. The groups sang separately and in a combined anthem featuring a song Redeemer sings each week as our offertory — Asante Sane Jesu or I Am Thanking Jesus. We noticed that their women and girl voices outnumbered males by a huge margin — something like 10 to 1 and that made us appreciate the work of our East Falls Community Choir, hosted by Redeemer, and the influence of the Keystone State Boychoir on our boy singers.

A guest speaker, Rev. Karl Krueger of the Philadelphia Seminary, spoke on stewardship. Pastor Wagner led the worship and we couldn’t help but notice that although the sanctuary held at least 100 people, he seemed to have a personal connection with each worshiper. He welcomed us to their fellowship dinner, which was a feast of ethnic foods. We were fortunate to sit with another guest, the Rev. Jonathan Shin and his wife. He is new to the Synod and will be working with the Synod Mission Developer, something Redeemer was once promised by SEPA Synod but was never allowed.

The youth led a quiz on the life of Muhlenberg. Our Ambassadors were well prepared with the answers as we had visited Muhlenberg’s home church two weeks before and had taken a field trip to the Muhlenberg exhibit at Ursinus College.

The most meaningful part of the service to us was the dedication of the Sunday School teachers. Pastor Wagner had a student offer a blessing for each teacher which was very moving. Our Ambassadors often talk about the influence of the Sunday School teachers in our lives. Their names are offered in remembrance at each All Saints Sunday. As the ceremony progressed, youngest child to oldest child, we were able to replace the faces of the strangers before us with the memory of our own teachers.

Our 34th Ambassadors visit was truly memorable.

Letter to St. Peter’s

Ambassadors Report

Timeline

Our Once and Future Church

Today’s Alban Institute Weekly Forum builds on the re-release of the books written in the 1990s by its founder and president emeritus, Dr. Loren Mead. The Once and Future Church (1991)Transforming Congregations for the Future (1994), and Five Challenges for the Once and Future Church (1996) tackle the very issues our sponsoring congregation, Redeemer Lutheran Church, has been facing since 1998.

None of our members was a scholar of his work at this time. We were just lay members working at what we believed was our mission. As we review the five challenges Mead poses for the church, we find remarkable similarities to the direction our congregation took — without leadership pointing the way but with dedicated lay people grappling, uncompensated and unrecognized, with issues as big as worldwide church.

Our discipleship has not been without cost. We have suffered both as community and as individuals. Most of the time we found ourselves very much alone. The church as a whole was struggling, its denominational leadership was struggling, its individual congregations — large and small — were counting every penny. Our small church was deemed insignificant.

Mead writes:

For now, here are the five challenges I see we have ahead of us: 

  • To transfer the ownership of the church. 
  • To discover new structures for the church. 
  • To discover a passionate spirituality. 
  • To make the church a new community and source of community. 
  • To become an apostolic people. 

Redeemer deals with each of these issues:

  • We insist that the ownership of our community rests in the congregation. Our constitution and church polity agree with our position. But this has been of no protection. When assets are coveted, governing documents are quickly rewritten in the minds of church leadership. Clergy serving us disappeared with little or no notice or explanation. We were eventually evicted from our property. This was intended to be a final blow. Our denomination even predicted publicly that within six months, our congregational identity would die. 26 months later our congregation still meets weekly and has found new ways to serve which do not rely on property or professional leaders. 
  • Left without a building to support, we began creating a new congregational structure which reached out to other congregations, denominations and the spiritually minded with no church affiliation. How fortunate that the world was never more prepared for this type of outreach!
  • We discovered within ourselves a spirituality we didn’t know we had when we were passive pew-sitters, receptors of our clergy’s sense of spirituality. A foundation was quickly laid for the development of dormant leadership skills.
  • We embraced outreach tools that the church as a whole has been very slow to use to anywhere near full potential. Within months we found that our community potential was worldwide.
  • We work now to create an apostolic presence using modern tools.

Mead goes on to write:

“We need to recognize that a classic conflict of interest is at work here. Clergy-dominated institutions make many decisions in which clergy have a direct stake: salaries and job security, for example—sometimes involving prestige and preference. In our society we generally feel that institutions that nurture “conflict of interest” frequently make bad policy—policy that supports the welfare of those with the conflict of interest not the welfare of the entire institution.”

Mead calls for more dialog between clergy and laity. He cautions that dialog must be entered into with equal respect among participants. This, Redeemer has found, has been impossible. The conflict we have faced has been fought for four years with virtually no dialog and no foundation for mutual respect. Power, not mission, was central to the conflict from the outset.

Mead’s books were rightfully acclaimed when they were published. As they are re-released in a single volume for a new generation of church leaders, we can only ponder why his respected advice has been so strongly resisted by the readers who once found his thinking so ground-breaking.

We hope for a new generation who can not only applaud his wisdom but also apply it!

How to Monitor Your Congregation’s Social Media

It will take a while to create online dialog, but start preparing.

If you want to encourage engagement on your site, remember to ask. Businesses use Calls to Action or CTAs. Every good ad has one. It could be a phone number to call or a web site to visit. The interactivity of the web allows you to get fancier. Ask questions at the end of your post. Include a simple poll on the topic you are covering. Direct readers to something you’d like them to download. Link to another page. We’ll talk more about this later.

There are three major forums for interaction in Social Media. Facebook, Twitter and your Blog. Focus for now on your blog. Blogs encourage thoughtful interaction. Facebook is more of a free-for-all. Twitter plays an important role, too. All need to be monitored. If help is short, start with the blog. Blog platforms send the administrator an email when a comment is posted. You can review the email before it goes public. (We’ll address Facebook and Twitter in future posts.)

There are tools to help you monitor your Social Media, but the focus of our series is helping churches use this media. The reality is that church experience with social media probably relies on volunteers. Much of the advice you find online will not help you get started with the resources you have.

Begin by Drafting Community Rules

Draft a short statement to readers about the type of content you will accept.

Post Community Rules prominently in a sidebar on your blog and Facebook or on its own tab. Rules should be very short and should encourage participation and give readers a sense of comfort in joining your community. They’ll know someone is watching out for them.

Suggestion for Community Rules:
We welcome you to participate in discussion on our parish blog with opinions or questions that are presented thoughtfully, responsibly and with respect to our readers. We will not publish profanity of any sort and reserve the right to exclude comments that bully, harass, threaten, are libelous, hate-oriented, racist, or illegal. You may post anonymously but do not impersonate someone else. If you read content on our page that you think is inappropriate, please report it. We want this forum to make the world a better place. We know that includes criticism. Following the Community Rules will make this a safe place for everyone to have a say.

It is important to be open in your approach to monitoring. Negative comments should be deleted only if they violate the Community Rules.

Negative comments are an opportunity to address issues which may concern many people. It is a chance to witness! Do so thoughtfully.

  • Answer all comments. It creates relationships.
  • Accept positive comments graciously.
  • Address negative concerns openly. You may want to ask the pastor to respond, depending on the nature of the complaint.
  • If you encounter a “troll,” someone who is out to make trouble on your blog, here are a few steps to take.
    Respond publicly to the first comment or two. Address concerns in a forthright manor. If the complaint is legitimate the negative comments will stop. If negative comments persist, respond publicly one more time, saying that you are going to address future concerns offline. Then do it. Your readers know that you are responding but any nastiness is no longer public.

You are likely to receive more positive comments than negative, but both are important. Personal attacks should not be allowed. Give more leeway for criticism of public figures or elected representatives. By virtue of their office, they are open to criticism.

Monitoring Social Media is work. We recommend that you designate a few people to monitor comments. Have a talk about how you will respond and what to do if you don’t know the answer to a question. Divide the responsibility, assigning committee members certain days.

People expect replies within 48 hours. The value of the discussion decreases dramatically after that.

Over the course of a few months, you will see patterns to participation and can prepare for busy days. But make sure someone checks daily so that questionable comments are not hanging in cyberspace without your attention and those in need know you are listening.

Why Small Churches Are Ideal for Multicultural Outreach

2×2 is polishing the crystal ball. Looking into the future, we see the small urban church as having the best potential to implement multicultural ministry.

Here are the reasons why:

  • Location, location, location 
    Small churches sit in the middle of changing neighborhoods. If multicultural ministry is the goal, the church needs to be where the cultures are!
  • Heritage
    Small churches remain close to their heritage which often had their roots in immigrant ministry. Suburban churches are likely to have had a later historic start and missed that experience.
  • Size
    Smaller groups of people make it easier for newcomers to become involved in influential ways more quickly. They will not be lost in a crowd.
  • Ability to Adapt
    Small groups can change more easily and quickly with the right leadership. There are fewer minds to change. Leaders are easy to identify and motivate.
  • Personal Touch
    Guests stand out in a small church. Visitors readily greet them. This has been very pronounced in our Ambassador visits. Smaller churches meet and greet — before church, sometimes during church, and after church. Medium-sized churches often assume somebody else knows you and may say hello. Larger churches have an invitation to sign the guest book printed in the bulletin.

Small Churches Have the Best Shot of Leading the Way — Except

  • Many small urban churches are targeted for closure.
  • Their ministries have often been neglected with minimal professional leadership provided. Leaders are often assigned as “caretakers,” waiting for congregations to get discouraged and close. While they are providing “palliative care” the neighborhoods around them are changing with no outreach efforts attempted.
  • Interim ministries (the new normal) slow the process of change. While congregations are in a year or more of evaluation/assessment limbo, neighborhoods keep changing. When the congregation finally calls a pastor, they are starting over once again with probably another year before outreach can be attempted. That’s two years of a congregation’s history and resources spent focusing on relationship with a pastor — not outreach. With an average length of pastorate being just a few years, that’s a high percentage of a congregation’s time and resources focused on self.
  • Often, resources are depleted during years of maintaining a status quo and doing NO outreach. People are afraid to spend money, attempting to preserve assets for their current ministry as long as possible.
  • Assets of small neighborhood churches are sometimes eyed by the denomination.
  • Attitudes toward small churches, fostered by hierarchy, make them unpopular places for clergy to seek calls. What energetic pastors want to hold the hands of a congregation that has been labeled caretaker ministries with closure in the near future?

If denominations want to advance multicultural ministry, they must take a fresh look at the neighborhoods where multicultural ministry is most needed and find ways to make ministry possible.

The first challenge to the Church is to reverse the negative attitudes towards small churches as not worth the attention of church leaders. These attitudes squander the resources available for multicultural ministry.

This type of ministry requires special training. Seminaries must stress evangelism skills. The current scenario many small churches face is pastors who charge the laity to do this outreach. The laity have even less training than pastors! This is not working!

New ideas for teaming ministry talent (both lay and clergy), church agencies and resources must be explored.

Failure to address these conditions over the course of many years has created distrust between congregations and regional bodies. Reports from church consultants and online polls are consistently close in numbers. According to them, two thirds of church members have lost confidence in their denominational leaders with an additional 10% or more not sure. This should set off the sirens among leadership circles, but they have been slow to recognize the problems.

Rebuilding trust is a good place to start.

13 Ways to Prepare Your Congregation to Welcome Other Cultures

The success of your Multicultural Ministry begins with preparing your people. You are entering uncharted waters and your people want to know what lies ahead.

People need time to adjust to new ministry initiatives. Expect apprehension.

Recognize that faith is not constant. It is likely that you have members that are in various stages of their individual faith journeys. Faith wavers with age and circumstance. Faith is precious and needs to be nurtured and protected.

  • Youngest children have the strongest faith. They rely on everyone else for survival.
  • Some are confident of their value to the church. They are healthy and prosperous enough that they know their position in the “society” of church is secure.
  • Others may still feel like newcomers and be unsure of their ability to contribute to the ministry. They are weighing what their investment should be in a new direction. They haven’t quite grasped the old direction!
  • Others may feel threatened. Once they were strong leaders in the church but are beginning to step back. Your congregation’s new direction may have them wondering if there will still be a church they recognize when they most need comfort and support.

Change must be implemented in ways that are not threatening and which can be sustained. Unless you want your congregation to become a revolving door of new members — attracted by a fleeting special initiative and gone with the next new initiative — you must prepare your congregation.

Here are important steps to take as you begin your outreach.

  1. Make sure your pastor is comfortable with the outreach initiative. Ask what help or additional training he or she may need. There are few pastors trained in multicultural ministry. It is as new to them as it is to many lay people.
  2. Work with your governing board long before you take plans to the congregation. You need their full support.
  3. Involve as many as possible in creating a plan. When people are part of change they have less to fear.
  4. Get support staff on board. Your church musicians may have to learn some new music. Your visiting team may need coaching.
  5. Remind members of scriptures that charge us to minister to all the world. Hold a special Bible Study. If people won’t come to a Bible Study, build the elements of the Bible Study into worship and other areas of church life.
  6. Address fears and concerns. Make sure that your current members know that their spiritual needs are still important.
  7. Educate. As you develop your plans and decide what groups in your community you hope to serve, help your members learn about the cultures you will encounter. Invite someone to speak. Recommend books. Point members to helpful web sites. Learn music from other cultures. Have a congregational dinner featuring food from the culture. Take whatever time you need to prepare your current members for change. (The children’s sermon is a good tool for change. Everyone is listening while you talk to the children! Teach the children and you will teach the adults.)
  8. Do not abandon your current culture. Make sure favorite hymns and observances remain prominent in the life of your congregation. Add new things. Don’t replace old things. As stated before, you will know when to mothball the old. No need to force it.
  9. Make it fun. If a foreign language is involved, teach a new phrase a week. You can make this part of your Facebook and Twitter initiatives.
  10. Answer questions immediately. Address negative comments immediately. Failure to do this can scuttle your mission project and allow discontent to spread. If you use Social Media, monitor it and respond to both positive and negative comments. Supporters will be encouraged. Those with doubts will know they are being heard.
  11. Make friends with leaders in the culture you hope to serve. Invite them to participate in a project, so that members make friends a few at a time.
  12. Use inclusive language at all times. Remember as you use Social Media that everybody can take part — your existing congregation and the people you want to reach. It will benefit your mission if you keep your multicultural outreach from becoming “us and them.”
  13. Love one another.

Beginning Your Multicultural Ministry

Multicultural Ministry requires self-examination. It starts by understanding who you are and moves on to looking outward.

Start by defining your own congregation. What cultures are already present? What talents, resources and experiences can they bring to your outreach ministry?

When you’ve answered these questions, begin to look outside your church community.

Define Your Neighborhood

The word “multicultural” can mean many things.

  • It can include subcultures of American Society — any number of ethnic groups and racial identities.
  • It also includes social status — working class, students, divorced, public or private school youth, aged, homeless, wealthy, disabled, etc.
  • It can include gender and sexual identity
  • It can be generational: Boomers, Generation X, etc.
  • It includes immigrants and natives.

All of these have their own “culture.”

Your congregation must define what it means in your community. 

Here are some questions to consider:

  • What cultures are present in your neighborhood?
  • Which live in closest proximity to your building.
  • Which are well established? Which are newcomers?
  • Which groups are transient? (Students, seasonal workers, snowbirds or summer residents)
  • What are their needs?
  • Is Christianity part of their culture or is the “Good News” brand new?
  • What languages do they speak? Are they also proficient in English? Will you have to find leadership to facilitate communication?
  • What are their cultural expectations? Dress, food, interaction.

Consider the Cultural Expectations of the Groups You Hope to Reach

The last item on the above list of questions may be the most important and hardest to implement if you want to create a “welcome space.”

Dress in some cultures is dictated. In America, we’ve adopted a “come as you are” dress code. If your congregation expects to welcome people from the community who come from a more formal culture, you may as a group have to consider “dress.”

For example:
One family made a project of welcoming foreign students into their home. They hosted several before they ran into difficulty with a male student from an Arab country. They just weren’t connecting. They voiced their concerns to a friend who had spent time in Arab countries. The friend pointed out that the problem was partly how the females in the family dressed. “Your spaghetti-strapped tank tops are fine in America,” she told her. “But to your guest, you are naked. He will not be comfortable in your home as long as you dress that way.”

Food can unite or divide. If your neighborhood hopes to minister to Asian communities, it may have to make sure rice is a staple at your pot luck dinners. Pork and bacon can also cause problems.

If your congregation is serious about multicultural ministry, you may have to change congregational customs. Dismissing children from worship may not be an attractive option to newcomers and will create a separation among your youngest members which could take time to overcome.

Allow people to choose their seating. Some cultures divide men and women. Many will want to observe from a distance as they become comfortable. Don’t rope off seats to force people to sit closely. Let them create their own space.

Plan on Evaluating Your Progress Often

There is a lot to consider. Take the time to think things through and reconsider frequently — weekly if necessary — as you learn about one another. Mixing cultures means being willing to adapt and correct the inevitable faux pas. When you make mistakes, correct them quickly. It can be humbling — but isn’t that part of being Christian!

Network to Find Help

In your Social Media Ministry, consider all these things and create content which addresses the concerns of the cultures in your community. Your congregational blog and web site should address the topics which arise from your answers to the above questions. Create content that the various cultural groups in your neighborhood will find and follow.

Look for help. Identify agencies which serve the groups in your communities. Study their web sites. Introduce yourself. Invite them to meet with your leaders. Link to their sites. They will probably be very happy to work with you.

Be hospitable. Offer space to operate a program — such as an after-school program or a well baby clinic.

Multicultural Outreach will soon give your congregation a plan. Follow it!

Experiencing Multicultural Ministry: Part 2

As we began to share in our previous post, Redeemer was moving in a promising direction. We had new leadership and new members. The national church heard about our mission outreach and requested information. Report on Swahili Ministry.

We were stunned to run into trouble with our regional body. They had an image of our congregation that didn’t include multicultural ministry.

In their mind, we were on a timetable for closure. They were waiting for the right moment. And then we grew! Five-fold! But they couldn’t shift gears!

We had attempted to share our successes. They responded to nothing: not phone calls, not letters, not emails. They were waiting for us to die.

At last, a synod staff person shared, “It doesn’t matter what you do, the bishop intends to close your church.”

Months passed and our church continued to grow. At last, a meeting with our bishop was arranged. We took the ministry plan we had worked on for many months. It included our membership list, budget, and stewardship report and a thorough analysis of our current and planned ministry.

We also brought a resolution to call a pastor who had agreed to serve us for five years under the payment terms we offered.

Early in the meeting it became clear that the bishop’s view of our ministry was that we were very few in number and had come up with phantom new members as a way to block closure. She asked everyone to share how long they had belonged to Redeemer. She was visibly surprised when the answers began: “Ten years,” “Seven Years” “Nine Years,” etc.

The tone of the meeting changed. But the image of our church as being ripe for closure was difficult to shake. She asked for our membership list, which we happened to have with us. There were about 70 names on the list. She scanned the list and said, “A lot of these names look African.” She added, “White Redeemer must be allowed to die. Black Redeemer . . . we can put them anywhere.” The old ideas kept creeping back.

We were offended at the attempt to divide our membership along racial lines, but we directed the discussion toward our strengths. At last, the bishop relaxed and things started to go in a positive direction. She told us we could work with synod’s mission director. She asked for a bit more information, including our mailing list, and we agreed to supply it. Our members left this meeting in song, confident that progress had been made.

But four months passed with no communication. We felt in limbo. Then we received a letter in the mail declaring us closed.

That was almost four years ago. The issue has been in the courts for three years.

The point of our story is that Multicultural Ministry, while a stated goal of the Church, is not something the Church knows much about. Preconceived notions about our ministry overruled reality.

We found that church leaders can follow a separate but equal mindset — people of other cultures meet at a separate time apart from the rest of the church, with their own leaders and their own budget — perhaps even their own government.

Our ministry didn’t happen that way and it threw the regional body for a loop!

Multicultural Ministry is bound to require flexibility and open-mindedness. You must make allowances. Other people do things differently and if you think people of other cultures are going to flock to your doors and automatically become cookie-cutter Christians  . . . well, you may be in for a surprise!

We’ll talk about the many positives that we experienced and that we believe await congregations willing to exercise creativity and patience in multicultural outreach. But we thought it honest to share up front that the our experience, while overall positive, was not without trials.

We hope you will share your experiences. If you’d like to share a story or guest blog, leave a comment below.

Head-in-the-Sand Leadership Fosters Bullying in the ELCA

A random click on the computer opened a link to a news story published December 19, 2009, just as the ELCA was beginning to reel over the vote to ordain active homosexuals.

The story was printed in the Washington Times and quotes an ELCA bishop and ELCA Presiding Bishop Mark Hanson, along with several others on both sides of the issue.

The story reported alleged acts of intimidation against dissenting clergy who were contemplating withdrawal. Reading this story two years later is illuminating.

The article reads on the subject of intimidation: “I would deny that completely,” said Bishop Gary Wollersheim of the ELCA’s Northern Illinois Synod. “That’s not happening in northern Illinois. I’m sure that’s not happening anywhere in the country. I have done the exact opposite. I have assured clergy, rostered leaders, that hold different opinions on the decisions that [neither] the synod nor I will discriminate against them in any way. The last thing that I would do as pastor of the synod would [be to] bully somebody or threaten them.”

The story moves on to Presiding Bishop Hanson, the foremost leader in the ELCA. He too denied that intimidation was happening. He went on to question that there was any split in the denomination and deflected responsibility by criticizing the media.

Two years have passed and the split has become obvious. Hundreds of churches have voted to leave the ELCA.

That’s not the only thing Bishop Hanson got wrong!

Bishop Hanson continues to defend the status quo, claiming no authority to deal with parish complaints of misconduct.

Redeemer congregation (sponsors of 2×2) turned to him for help with serious intimidation problems. He responded to our first letter in 2008 by telling us of his high regard for the bishop. He failed to respond to subsequent letters sent monthly over the next ten months. Recently, after a long silence and serious conflict escalation, one of our members wrote again and received the predictable response — the defense of church leadership with no apparent regard for the effects their actions have on laity. 

Perhaps Bishop Hanson and the ELCA bishops do not understand intimidation.

Intimidation is:

  • When a bishop tells a congregation that they must agree to call a recommended pastor or they won’t have a pastor for a very long time. (Redeemer/SEPA 2001)
  • When a bishop insists a congregation vote repeatedly on a call question, hoping the congregation will finally vote the “right” way. (Redeemer/SEPA 2001)
  • When a synod representative visits prospective members and discourages them from joining one congregation in favor of another. (Redeemer/SEPA 1998)
  • When a pastor visits with the bishop’s office and returns to give the congregation 10 days notice by email or never steps foot again in the church. (Redeemer/SEPA 2006 and 2008)
  • When a bishop has a lawyer sitting at her right side (literally) at her first meeting with a congregation. (Redeemer/SEPA 2007)
  • When a bishop calls a meeting without consulting church leaders and arrives with a party of ten others (not announced as coming), including a lawyer and a locksmith positioned out of sight. (Redeemer/SEPA 2008)
  • When a bishop refuses to meet with elected congregational leaders insisting on meeting with the entire congregation. (Redeemer/SEPA, characteristically)
  • When a bishop, with no discussion, has a lawyer inform a congregation by fax that they are officially terminated and have no voice or vote at an upcoming Synod Assembly. (Redeemer/SEPA, 2009)
  • When a bishop goes into court carrying the First Amendment flag of immunity (Separation of Church and State) but proceeds to use the full force of the courts against lay members. (Redeemer/SEPA 2008-present)
  • When a bishop locks faithful members out of the church. (Redeemer/SEPA 2009-present)
  • When a bishop commits the resources of 160 churches to attack lay members of one congregation. (Redeemer/SEPA 2008 to present)
    and furthermore —

When other congregations and pastors share in confidence that they disagree with synod’s actions but no one dares to speak up — they are the bystanders who allow intimidation to reign. 

When a presiding bishop is made aware of such incidents and glibly dismisses them, that’s poor leadership. Most of the items in the above list were shared. 

It is just such apathy that creates the bullying tragedies. We in Pennsylvania are watching the esteemed leaders of our largest state-run school fall because good people failed to pay attention to complaints from the lowly. When will our church get the message? 

It’s time to clean up the Mutual Admiration Society which seems to define the Council of Bishops under Bishop Hanson’s leadership.

Intimidation happens, Bishop Hanson, and it is happening on your watch.

If the ELCA’s recent resolution to fight bullying is to have any teeth, the ELCA must practice what it preaches. 

God’s work; our hands.  

A suggestion: The ELCA should create an ombudsman system which was used in predecessor bodies. If our leaders are not going to listen and respond, the faithful need a forum less cumbersome, less biased and more capable of carefully investigating issues raised by congregations, individual clergy and lay members. Failure to find a way to respond to complaints may lead to the same sort of plight the Roman Catholic Church is experiencing. Let’s learn from that.

Experiencing Multicultural Ministry: Part 1

2×2’s sponsoring church, Redeemer Lutheran Church, has broad experience in multicultural ministry. As we start a new series of posts, we’d like to share our experience. We doubt it is typical or even if there is any typical methodology to multicultural ministry.

(We invite you to share your experiences. This is a fairly new emphasis within many church bodies. We can probably learn more from each other than from books!)

Multicultural Mission Outreach changed our church enormously for the better. It enriched our worship, our sense of mission, our fellowship, our stewardship, our spiritual life and our individual lives.

We did, however, encounter difficulties we never anticipated and which were severe.

We discovered that the greater church does not understand Multicultural Ministry. Its view seems to be “same old church/different people.” While leaders have identified this as a worthy goal (even a necessity), it does not appear to have a plan to achieve the goal or leadership with training to help implement it. In our experience, lay leadership was pivotal to laying the groundwork.

We encountered something very different, exciting and refreshing!

A Little About Redeemer

Redeemer is a small congregation in a well-established Philadelphia neighborhood. East Falls is home to rich and poor. Up until about a decade ago, it was flanked on either end by government high-rise housing projects. These have been destroyed. New single family subsidized housing has been built where they once stood.  The presence of the “projects” in our neighborhood influenced attitudes toward different cultures for many years.

An outsider passing through would see tree-lined streets with well-kept homes. Some of them are sizable estates. Most are modest rowhouses. There are upscale apartments at opposite ends of town.

Redeemer sits at the economic and cultural crossroads of our community. Across the street is the public library and a K-8 public school. Down the hill is old factory worker housing. Behind Redeemer are middle class rowhomes. Above and across the street are the homes of many of Philadelphia’s movers and shakers, including a former U.S. Senator and Pennsylvania’s former governor.

East Falls is a university neighborhood. Philadelphia University, Drexel and Eastern Universities have campuses within our borders. Temple and LaSalle are also nearby. The local public school has struggled with academic achievement. Quaker and Catholic Schools are neighborhood options. Educational opportunities bring many newcomers to our town.

The buildings are of manageable size. A practical church layout, reflects the practical working class people who built it. In addition to a sanctuary/fellowship hall, our members built a seven-room educational building which proved to be an enormous asset to the congregation even after the loss of members following the turbulent 60s.

Redeemer was in a prime position to become a multicultural church, but it didn’t happen overnight.

A decade of poor leadership in the late 80s and 90s, left the congregation divided. We received little help from our regional body as they were having financial problems and any congregational problem was likely to be seen as opportunity to close a church for its assets. We struggled with our denomination for two years in the late 90s.

Eventually, our lay leaders identified a retired pastor who agreed to help. He came into a congregation that no longer trusted pastors. He spent three years with us, slowly restoring our congregation’s confidence with a weekly message of love. He invited many and a good number joined. He laid the groundwork for acceptance as our new members represented many parts of the world.

One family from Tanzania, began inviting their extended family and friends. Over a period of ten years, we developed a small East African community within our congregation.

In 2006, our congregation decided to concentrate our evangelism efforts on growing this segment of our congregation. We asked our part-time pastor to help us find leadership who could relate to Swahili-speaking East Africans. We talked about this for months. The regular report at council meetings: “There is no one.”

When this pastor resigned suddenly, our members within weeks identified two rostered Lutheran pastors from Tanzania. We started working with them.

Our members put every effort behind this outreach. We began by hosting a separate worship service entirely in Swahili. English-speaking members helped with music, putting together a worship bulletin, hosting fellowship and helping with child care. Leadership discussed that attendance at the English service might have to suffer while people, who normally supported it, helped with the Swahili Outreach.

Within a few months 49 members joined through this effort. At the suggestion of our Swahili-speaking members, we united our worship.

We were not prepared for the reaction of our regional body.

To be continued . . . 

How to Write Powerful Headlines that Draw Readers

Headlines are the most important part of your post. They are the first thing your reader sees. Lackluster headlines will have readers moving on.

People who depend on headlines to improve sales study their effectiveness in the most minute detail. We know that most church workers do not want a degree in headline science. Nevertheless, we can learn from the people who make their living figuring out what works best. 

We’ll condense their advice. If you want to know more, go to the experts. Here’s one.

Your major goals are to:

  • Pique interest
  • Inform readers
  • Help your readers solve a problem
  • Entertain! No one wants to be bored!

We’ve already covered that headlines should contain key words so that search engines find them. Arranging those words is the next challenge.

Some authorities recommend writing your headline first to help you focus your post. Others say write your headline last to be sure it truly reflects your message. Try both! Write a headline to help you focus and then revisit your headline before you post. Make sure you’ve kept the promise you made to your readers.

Headlines should address the question “What does this blog have to offer the reader?”

Let’s say you are planning to write a post to offer ideas on a common problem for many churches — post-holiday drop in attendance. Let’s figure the key words are some combination of “Church Attendance” and perhaps “Holiday” or “Post-Holiday.” If you are publishing at “Christmas” or “Easter” those words might figure as well.

Here are nine approaches to consider:

PROMISE A SOLUTION (HOW TO)
Does your post solve a problem? Use the words “How to” in the headline.
How to Improve Post-holiday Church Attendance

NUMBERS
Will your post give simple, practical advice? Use numbers. The people who study headlines can prove it boosts readership. They’ve even figured out that the number 7 works best!
7 Ways Your Church Can Boost Post-holiday Church Attendance

UNIVERSAL APPEAL
Certain Words Appeal to Readers. (easy, quick, free, more, better, new, grow, improved, guaranteed, fresh, you and your)
7 Easy Ways to Improve Your Post-holiday Church Attendance Quickly

QUESTIONS
Questions can make good headlines.
Does Post-Christmas Church Attendance Give You the Blues?
or
Church Attendance Down? Where Did All the People Go?

TESTIMONIAL
Will your article include real examples?
How Grace Church Brought Members Back after the Holidays  

AUTHORITY
Will your article quote an expert? Say so.
Archbishop Smith Recommends 5 Ways You Can Improve Church Attendance Year-Round

URGENCY
Your headline can take an authoritative tone.
Failure to Boost Church Attendance Year-Round Challenges Mission Budgets 

EXPLORE THE PROBLEM
Help your readers understand why they share a problem.
7 Reasons Why Church Attendance Plummets after Christmas

BE CLEVER!
Headlines can be a place to have fun! Play on words. Use current hot buttons or old writer tricks like puns or alliteration. Shift the key words to the opening paragraph or perhaps a subhead before the opening paragraph.
Done with Church ’til Easter? Santa’s Making a List!
or
Here’s the Church. Here’s the Steeple. Where Are the People?

As you look at the differences in headlines for the same proposed story, you will notice that the tone of the headline will influence the angle of your story. Remember: Write the headline. Write the story. Revisit the headline to make sure the story keeps the promise made to the reader in your opening words — your headline.

That’s the end of our short primer. Just one more bit of advice:

Don’t be boring!