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Church Outreach

Seven Access Points for Churches Who Want to Grow

People promoting a message often talk about looking for seven access points — seven ways people can learn about their product or service. What can serve as “access points” for churches? Here are some possibilities.

Each access point is a link in a strong chain.

Worship

The first, most obvious (and often only) access point is the Sunday morning worship service. Good start. Is it effective for growing your church?

Is it participatory? Is everyone involved? Many professional entertainers point to their youthful experiences in church as the entry point to their life careers. This doesn’t happen if worship is presented in a static way with paid professionals providing all the leadership.

Child Care

Child care is a common access point for congregations. Judging from the number of children our Ambassadors encounter in church, it’s not working very well. It’s a good idea and churches should analyze their child care programs to make them effective as church access points not only for the children but for families.

Advertising

Advertising is a way of creating access. This was once an expensive proposition with little measurable return. The internet is changing that.

Newsletters may seem like an access point. They are not. Only church members read them.

Use of the internet has a better chance as serving as an access point, especially if churches use the internet to communicate with the unchurched. Social media makes this very possible. That includes everything from Facebook, Twitter, Pinterest to Blogging and web sites. Very few churches have scratched the surface of this promising access point.

Media can be an access point. Some denominations have TV or radio programs. The old Davey and Goliath animated children’s programs from the 60s (or earlier) are still aired—complete with a scratchy rendition of the Reformation hymn at the end.

Service

Social service projects can be access points if the congregation can interact. Sponsoring social service projects without a human face attached does not promote the Christian message. Yet many religious social service agencies have followed the lure of government subsidies and lost their ability to convey their message. As hard as we work and as much money as church people contribute to social service agencies — and even with the immeasurable good they do — the message is lost.

Cultural Excellence

Cultural excellence can be access points. Church schools (pre-K through university) were once associated with religion. Many church-sponsored schools have focused on enrolments and bottom lines and abdicated their religious affiliation. Even the Catholic church with its traditional parish school system is struggling with this concept.

The arts can be cultural access points. Often churches host concerts. The more hands on a church makes their art offerings, the more effective they will be as access points.

Church Camping

Often overlooked or viewed as a quirky a la carte church offering, church camping is one of the most effective church access points. Church camps unabashedly teach and preach and work with the hearts and souls of campers who take the time (usually just five days) to leave the world behind and think about their relationships with God and the world. Church camps, with a purity of message, interest many in church vocations.

Small churches — get your members to camp! There are opportunities for all ages. Sponsor seekers.

Summer Programming

People make life changes in the summer. They relocate. They change jobs. They change schools. But many churches exist on short rations in the summer. Think about it. What opportunities to you offer that will attract people in transition?

Community Involvement

Encourage your members to be involved in community activities. Show your colors and get involved. Be front and center at community meetings. Volunteer as a church for community projects. Wear church t-shirts and send a crew to park clean-up day. Take a table at the local flea market.

Special Needs Interest Groups

People need help. Grieving people. The poor. The hungry. The sick. Elderly. The addicted. The mentally and physically challenged. Families. Youth. Caretakers. Care needers. So many potential access points for congregations!

We were looking for seven. That’s nine. Are there more?

27 Apr 2012

Getting Over the Fear of Facebook

If you want to drive the message of the Church, hop in. But you won't be the only car on the road.

Facebook remains an enigma to the Church.

The few churches using it seem to use it as nothing but a digital bulletin board.

There is power in Facebook. The power is twofold.

  1. Facebook can build relationships.
  2. Facebook has reach.

Building Relationships with Facebook

Jason Stambaugh of heartyourchurch.com talks about Facebook as the Weekday Bridge of the Church. It can be used to foster relationships that happen Monday through Saturday. Face-to-face encounters are invaluable, he recognizes. But the little midweek interchanges help to build the connections that make face-to-face interactions more possible, more frequent, and foster more tightly knit community.

The discussion will not be led or moderated as is the custom in the world of religion. That may be why the Church doesn’t understand it. There’s nothing stopping anyone from adding their two cents.

Part of the hesitance of the church to embrace Facebook is fear of losing control.

The fact is the Church lost control of its message a long time ago.

Yesterday, you could control your message with cumbersome qualifying hoops and censorship. Hard habits to break.

Today, the only way to control the message is to be part of the dialogue.

If you want to drive, hop in. But you won’t be the only car on the road!

The Incredible Reach of Facebook

Looking at rough and round numbers, the average Facebook user has nearly 200 friends (a number which continues to grow). Allowing for overlap, each of those friends adds another 100 or so to the network. So if your congregation has 50 people using Facebook during the week, your community has the potential to reach 10,000 people at the first tier of the network and 1,000,000 at the second tier of the network.

  • What is your Sunday attendance?
  • What is the circulation or readership of your parish newsletter?
  • What’s the circulation of your denominational magazine (which probably reaches only those already involved in Church)?

Just do the math and stop spinning your wheels.

photo credit: Stuck in Customs via photo pin cc

25 Apr 2012

Telling Your Church’s Story — the Real Story

During a recent panel discussion, a reporter explained the process of ferreting out the news. She described the many story pitches that come to her every week from enthusiastic, community-minded groups that are doing “worthy” things — but not “newsworthy” things.

Your walk for charity is not “news.” Lots of people are doing this — every weekend.

She went on to say that when an interested party calls, she begins to engage the caller in conversation about the upcoming event. The caller, with great passion begins to talk about the people, and suddenly, the reporter senses there is something newsworthy in telling the story about the people involved — not the event itself.

Church communicators can learn from this. Our story is often best told through our people. When we tell our church story we should focus on our people and their faith stories. If church makes a difference in their lives, it may make a difference in someone else’s life. You don’t have to use names (although it’s nice when you can). Tell the story of your people on their faith journey and you will be teaching the Gospel.

Facebook is a good place to tell the people side of your story.

One Maryland church applauded a 12-year-old member who made and served the congregation lunch after church one Sunday. It’s Facebook page encourages the readers to press the “Like” button on the story to show the young man how much his work is appreciated. (It’s in the scroll bar on the left of the linked page.) Just that one short note on their web page tells any reader that their church values and encourages the contributions of their young people. It is likely to be far more effective than any newsletter or bulletin kudo.

You can use the same technique in focusing on your members’ faith stories.

Tell your story . . and make it personal!

“I love to tell the story, for those who know it best,
seem hungering and thirsting to hear it like the rest.”

23 Apr 2012

Redeemer’s 2×2 Website Surpasses 5000 Visitors

Redeemer’s experimental congregational web site just tallied its 5000th first-time visitor.

Little Redeemer reaches more people every week than most large churches reach on Sunday morning.

Redeemer started 2x2virtualchurch.com in late February 2011.

The site was started as a mission vehicle when  Southeastern Pennsylvania Synod (SEPA) of the Evangelical Lutheran Church in America seized our property.

Redeemer knows that small churches are capable of big ministry. The internet seemed to be a perfect vehicle for a congregation with no church building.

By the end of summer 2011, 2×2 had only a few dozen visits. We were posting sporadically — a few times a month.

We began posting daily.

We focused on three strengths of the congregation: Social Media, Children in Worship and Multicultural Ministry. The site also includes commentary on issues facing many neighborhood congregations today.

We learned to create content with others in mind.

We write interdenominationally, but we don’t hide our Lutheran roots.

We link to other related sites and engage in conversation in other religious forums—all things encouraged in this new communications medium.

Statistics guide our content development.

At Easter we posted a short play, written and produced by Redeemer a year before our doors were locked. It was downloaded 150 times. We responded to this interest by posting a Pentecost resource for small churches.

Much of our traffic comes from our ongoing exploration of Social Media topics.

Our Multicultural series did not attract as much attention, but it was reblogged — linked from other sites—more often. This tells us that there is intense if not broad interest.

Several seminaries posted articles from our website for discussion. One of our recent posts was broadcast by a retweeting engine.

We now have more than 80 followers who subscribe daily via Facebook, Twitter or direct email feed. An additional 30-80 visitors per day represent every state in the Union and more than 70 countries with just shy of 1000 visitors a month. As that number continues to grow, we expect to have between 12,000 and 20,000 readers by the end of our second year.

Our highest international traffic comes from Canada, France, Great Britain, the Netherlands and Belgium, South Africa, and Australia. Traffic is growing in the mid-East and Africa.

There are interesting, inexplicable spikes in readership. One day we had 26 readers in the Bahamas! The very next day we had 16 readers from the Netherlands.

We hear regularly from small mission congregations in Pakistan and Kenya and support one another with ministry ideas and prayer.

We are encountering Christians from many denominations — some of them represent very large ministries. We learn of interesting projects and try to help by providing links. A college student in Texas, who has created a ministry recycling VBS materials, gets a few daily visitors from 2×2 links.

Redeemer may be one of the most active and growing congregations in Southeastern Pennsylvania—even if we are shunned by our own denomination. SEPA justifies its actions in East Falls with accusations of lack of mission focus. There is no lack of mission focus at Redeemer. We are just using a very wide-angle lens!

We will be glad to make a presentation to SEPA Synod Assembly on our growing experience in web ministry. Just contact us!

Redeemer is not closed;
 we are locked out of God’s House by SEPA Synod.

photo credit: Absolute Chaos via photopin cc (retouched)
17 Apr 2012

The Power of Negative Thinking

Label a problem “impossible” and you have an excuse for failure.

This temptation faces today’s Church. In many cases, Church leaders have given up on the Church!

“Neighborhood ministry can’t be supported.” Just declare it! That makes it true.

What happens then?

We stop trying. After all, we have given ourselves permission to fail.

The first to be defeated are the clergy. They throw up their hands and devise ways to make it look like they tried. Assign a caretaker pastor here, an interim pastor there, and pray. Christians support one another in failing ministries. Just look at the statistics.

The laity can only wonder what is discussed at ministerium gatherings of “caretaker” pastors whose assignments are to slowly and quietly bring ministry to a close. It must be deflating. Any pastor who walks in with a new idea is likely to have the conversation quickly changed. The idea is to fail as gracefully as possible.

How can you rebuild self-esteem in a Church where these conditions prevail? Hold grand worship services celebrating Church closures (failures).

Lay people who have more invested in their neighborhood ministries keep working, often under the leadership of defeated pastors, who are called with the tacit understanding that they are to keep things going as long as the money can flow.

Lay leadership is puzzled at the attitudes they encounter, but they soldier on, trying to avoid the conflict brewing from exasperation and a conflict in mission that is never defined — so it can’t be handled.

A  defeated attitude spreads like a bad rash. It chafes at the message that is preached from our pulpits. We worship a God of the possible. The Bible is filled cover to cover with accounts of insurmountable obstacles overcome. Some problems are fought with patience, some with trust, and a few with power. The deeper you go in the New Testament, the more faith is relied upon, and thank God for the Book of James, who reminds us that it might take some work.

The Church faces problems today that can be overcome but not if we must first meet all the standards of yesterday’s church. It is time to clear the slate and approach our congregations openly and with the knowledge that with God, all things are possible. If we do not believe that, why bother?

Walk in the shoes of the laity. Would you support a church with no momentum? Would you join a Church that doesn’t believe in its ability to succeed? Would you subscribe to a faith that doesn’t believe its own message?

photo credit: morberg via photopin cc
12 Apr 2012

Stop Blaming Congregations for Failure

Let Social Media Save the Day

We lay people have been taking it on the chin for years.

  • We’ve been ridiculed. We don’t tithe. We don’t evangelize. We aren’t welcoming. We don’t volunteer.
  • We’ve been labeled. If we aren’t strong, we are backward and resistant to change, and dying. If we are strong, insisting on answers, we are adversarial and resistant to authority.
  • We are made to feel inferior and inadequate, unable to find our way in the world without hanging onto the robes of the clergy.

—all because mainline churches are failing.

IT’S NOT OUR FAULT.

  • It’s not our fault that the church is structured to nurture homogenous cultures of yesteryear that  naturally replenish and grow in numbers from generation to generation.
  • It’s not our fault that, in the New World, community demographics shift every decade
  • It’s not our fault that even the least dysfunctional families experience their own diasporas every generation or so.
  • It’s not our fault that fewer people enter the ministry as a life call and see the only road to advancement as moving to suburban settings, making neighborhood ministries less desirable.
  • It’s not our fault that leadership has been just as unprepared for changes in society as we were.
  • It’s not our fault that the Church, despite a strong start in the Reformation, managed to sit out the Renaissance and stayed mired in the Middle Ages for the last 500 years.

Now that we are in a new age yet to be named (the Information Age?, the Digital Age? the Age of Globalization?) we’re all playing catch up.

In the hierarchical past, this meant creating a position headed by a well-paid think tank leader with an alphabet of credentials after his name. It meant funding an office with a staff, providing an adequate budget for developing resources, allowing three to five years for development, and the creation of a network to implement resulting initiatives. Implementation would be easy because all churches would be alike, waiting for answers to their problems to be delivered to them. After all, there would be nowhere else for them to turn.

Today, we are standing at the door of the future. The answers will come by inspiring community. There will be much less need for a centralized office of any sort.

The church of the future will be led by a conductor who stands at the podium, signals the opening downbeat and walks away, allowing the musicians to get their cues from one another, to take off in an imaginative riff, to return to the group to enjoy another artist’s take.

Welcome to the Information Age, the Age of Social Media, the Age of Globalization. It’s all coming together just in time to save the mainline church . . . if the mainline church is paying attention.

There is a lot of rethinking that needs to be done. Lay people might be best equipped to lead the way!

photo credit: DeusXFlorida via photopin cc
02 Apr 2012

5 Ways Social Media Will Change Your Church’s Life

If your congregation wisely chooses to invest time and passion in social media, be prepared for many things to change. We’re not talking about self-centered Facebook prattle; we’re talking about online interaction that looks outside your parish to the community and, by the nature of the internet, the world.

This may be the hardest thing for the Church to grasp. The internet connects individuals with the world. There is no intermediary. No church council, no pastor, no synod or its equivalent, no bishop, no national church can control congregational interconnectedness.

This means that congregation’s must be more mindful of  things which may have been neglected. While it is easy to reach the world, one mission of the individual Christian community will become more intense—the care and nurturing of individual Christians.

  1. Congregational Education is vital. A congregation must be confident in knowing who they are and what thy believe if they are to engage neighbors or the world in their mission. This has always been a focus of parish life, but educational components of many churches have been dropped in the last few decades. As long as the focus of congregational life was local, it didn’t seem to matter. This needs a remedy. Education must be intertwined with every activity.
  2. Social Awareness must be nurtured. You will begin to hear from Christians from places you never considered as being Christian. Congregations must understand, for instance, the challenges Christians face in Islamic nations, where Christians can be ostracized from their families or jailed. While freedom of religion is taken for granted by many Americans, some religions maintain cultural holds on their people even IN America.
  3. The Church needs to become attuned to the minute causes of community as well as the big picture. We live in an age where anyone can bring a cause to the public’s attention. Yellow ribbons, pink ribbons, donation cans, something-a-thons become very focused. Keeping up with them will be an ongoing mission challenge.
  4. Personal faith must be deepened. Savvy companies teach every employee that they are a representative of their company culture. The Church needs to foster the same sense of ownership among members. Every member reflects on the congregation. Congregations will want their members to be knowledgeable and engaged as representatives of their church.
  5. The biggest change is that many congregations will be able to rebound from survival mode and see themselves as important. Their interconnectedness will give them energy, resources and renewed purpose.
19 Mar 2012

Why Church Growth Is So Elusive

Most churches never set out to grow.

Churches talk about growth all the time — even when there is little or no growth evident across a denomination. Denominations can even adopt airs of successful growth in their convocations and publications, camouflaging double digit decline.

Why is growth desirable? Is it because of the Church’s burning need to save souls, or is it to meet the escalating costs of Christian community? There is surely some of both in the answer and other options. Nevertheless, it might be worthwhile to ponder what is really spurring the current demand for growth and change.

The problem is that we are measuring success by statistics that no one really set out to fulfill.

Imagine how big every church would be if for the last 100 years every congregation accepted 20 new members net (allowing for natural attrition). Twenty new members each year should be a modest goal for a church that is growth-oriented. It should get easier every year and explode exponentially!

It rarely happens!

Most churches and church communities are designed to fill the needs of the founding members. Growth to keep up with the economy was not in their crosshairs. Special ministries to changing communities were not what most members signed on for.

Most congregations and clergy are content when numbers provide a sense of stability.

Look at the average church building erected 100 or 200 years ago. Most were not built with growth in mind. Many were situated on donated land and built to fit the lots and house the existing worshiping community. The biggest number in mind was how many might show up on Easter morning and Christmas Eve.

When growth happened, older buildings were abandoned, new ones built or wings were added. In some cases the only option for growth was to add worship services. But these days services are often added for convenience or worship style options — not to accommodate growth.

If growth is so important, why isn’t it planned from the beginning?

When are extra pastors added? Answer: when growth has already happened and the congregation can afford an additional salary. Extra hands are rarely sought when the mission work justifies it but only when there are already more service needs and a foreseeable budget to sustain those existing needs.

If growth is truly a goal and more hands are needed to achieve growth, we have to start thinking outside the foresight of our founding matriarchs and patriarchs. We have to return to true mission, not economic salvation.

We have to provide help where it is most needed — neighborhood churches. Yes, even the small ones. That’s where true denominational growth will take root.

The temptation for denominational leaders is to look for easier success formulas and provide the strongest support to the congregations who can sustain their current budgets—for the time being, at least.

We have to take some chances.

Where do we start?

photo credit: BurgTender via photopin cc

15 Feb 2012

Comments in Social Media vs Contact Information

2×2 is an experimental site in a fairly new medium, so we are learning along with everyone else. A recent real life lesson is teaching us the difference between “comments” as a way to interact vs actually posting contact information.

2×2 was launched in February of 2011. It is built on a blogging platform, so comments have always been possible. We had not included obvious phone numbers or emails. We thought the comment mechanism was the way interested people would reach us.

Our overall goal is to create helpful dialog on issues which affect small church ministry but are not often discussed. How that happens is up to our readers! While we have always invited comments, “getting comments” has never been a goal as it is among many bloggers.

We have followed analytics on our site since about June and we knew that we were getting many international “hits.” We had no way to measure whether or not they were quality hits or accidental surfing hits.

About a week ago, a reader wrote to us via a comment asking for contact information. We immediately responded by posting a contact name and number in the sidebar. We have been in regular communication since. We have begun to hear from others as well — not on the site — but via email and telephone.

Our emails are proving that we do, indeed, have a national and international following that is beginning to put us in direct contact with ministries we would have never known about years ago.

This morning we had a detailed email from a ministry in Pakistan, thanking us for our web site. The pastor sent us links to their ministry site and asked for our prayers.

Was it coincidence that a 2×2/Redeemer member suggested last week that the 2×2 web site begin to include a prayer list? Probably not.

2×2 is a place for sharing about ministry and we will always be glad to feature ministry news that will benefit the labors of other small Christian communities. We will consider linking to any ministry that sends us information to verify their ministry efforts.

And, of course, we will add your ministry to our soon to be published prayer list.

Lesson to be learned: Comments are nice, but communication is better!

19 Jan 2012

Measuring the Potential of Church and Ministry

Today we are witnessing the end of the Medieval Era. The Church may be the last vestige of Feudalistic Society — where communities operated, lived and served under a select group of people who protected them.

That is the model of today’s church which found its enduring structure in the Middle Ages.

Today, Philadelphia is reeling over the proclamation from Roman Catholic leaders, based on a “Blue Ribbon Commission” report, that will close or merge dozens of neighborhood parish schools. There are strong hints that this is Stage One, with church closings to be announced next year. Dangle the string in front of the mouse a bit longer.

Decisions made by church hierarchy tend to be based on their own needs and resources more than the needs and resources of neighborhoods. There was a day when loyal lay people would not venture such criticism. Yesterday’s newspapers show that day is over.

Neighborhoods are beginning to recognize that the Feudalistic Church is no longer serving their needs and mission. It is existing to protect itself. It is a bitter pill for the most dedicated church supporters. We wish it weren’t so.

Hierarchies could make changes in policies and traditions at the leadership/service end, but it’s easier to dictate change to the rank and file.

Catholics are not alone — but they are in today’s spotlight. What results from the wisdom of the Catholic leadership remains to be seen. It is likely that the decision will accelerate any existing decline.  Affected congregations will lose a core part of their ministry focus. Their loyalties will not automatically transfer to consolidated schools — the hearts and souls of people just don’t work that way. The parishes who survived will not reap a windfall in support. The Church will be weakened. People will drift. Resources will be further strained. Substantial spoils of closed churches/schools, contributed by generations of neighborhood families, will go to enrich the unyielding hierarchy.

These decisions were likely based on statistics. Statistics tend to work against lay people. They are minimally involved in either collecting or reporting data. The data recorded may mean very little in a fast-changing world.

A fresh approach might be to stop measuring the people who are there and start measuring the people who are not there. Instead of measuring the services the church provides, measure the needs of the people who are not in church. This is a very biblical approach — something every congregation talks about doing, while they are measuring and reporting useless statistics.

Think about it. . . if you measure what you have, you are valuing and protecting the status quo. The church becomes a protective organization, making decisions to hang on to things as they are and hope for slight progress doing things the same old way.

If you start measuring needs and counting the people who are not in church, you are opening your community to service, mission and outreach. It will change your focus and thinking. The Bible is full of mandates to do just that.

We just have to get as good at measuring potential as we are at measuring failure.

09 Jan 2012