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Social Media

Facebook: A Force for the Church to Reckon With

Facebook and the Church are entering relatively uncharted territory.

Congregations with broad age demographics are likely to use Facebook as a way of promoting activities. There are a few youthful congregations who have implemented a Facebook social media strategy that is more comprehensive, encouraging lively interaction among members.

Facebook is something the Church must learn with caution. It may be something we should teach as well, but it will take some experience to become authoritative.

A congregation should consider demographics when using Facebook. Measure them against these statistics.

  • 81% of Americans aged 12 to 17 check Facebook daily.
  • It is likely that a quarter of a congregation’s members over 65 are on this Social Media platform and this statistic is quickly growing.
  • Close to three-fourths of your members 25-45 engage in Facebook use.
  • Business people in your congregations are surely exploring Facebook strategies.

Your members are already on Facebook. Grandparents are following the activities of their grandkids. Youth are likely to be in touch with dozens of friends while you think they are having dinner with you.

How many of your members check your congregation’s web site daily? How many read the newsletter? How many members participate in creating the content on your web site or in your newsletter?

The reins of information are no longer in your church leaders’ hands.

There is no doubt that Facebook is a force to reckon with and a tool to consider.

Facebook is changing the way we think. Privacy is valued much less. There is a driving need to be in touch. Facebook has an entry age of 13, but figuring out what year you have to be born to qualify takes elementary math. Children are using Facebook.

When our way of thinking changes, our ways of acting follow. What this means to the Church is not known. Will members become more engaged? Will they see less use for Christian community?

If the Church hopes to influence the answers to these questions, we must engage in the conversation.

The problem Churches may have in building Facebook community is that the thinking of older members and younger members may clash. The impact could be felt across a congregation. One piece of private information, innocently shared on your congregation’s Facebook network, could create serious fallout. Pictures that seem fine to someone posting on multiple walls might not pass the vanity test of others in the congregation.

Though not excluded, deep thoughts are rarely shared on Facebook. It tends to be a lively conversation with lots of inside innuendo going on. This could be fun for those in the know. Others could feel left out.

Still, Facebook is here to stay and it is changing the way we think. If churches hope to reach the people in their community, we must adapt our mission strategies for today’s way of thinking.

Maybe Facebook will force the Church to dust off the cathedral rafters!

11 Apr 2012

Stop Blaming Congregations for Failure

Let Social Media Save the Day

We lay people have been taking it on the chin for years.

  • We’ve been ridiculed. We don’t tithe. We don’t evangelize. We aren’t welcoming. We don’t volunteer.
  • We’ve been labeled. If we aren’t strong, we are backward and resistant to change, and dying. If we are strong, insisting on answers, we are adversarial and resistant to authority.
  • We are made to feel inferior and inadequate, unable to find our way in the world without hanging onto the robes of the clergy.

—all because mainline churches are failing.

IT’S NOT OUR FAULT.

  • It’s not our fault that the church is structured to nurture homogenous cultures of yesteryear that  naturally replenish and grow in numbers from generation to generation.
  • It’s not our fault that, in the New World, community demographics shift every decade
  • It’s not our fault that even the least dysfunctional families experience their own diasporas every generation or so.
  • It’s not our fault that fewer people enter the ministry as a life call and see the only road to advancement as moving to suburban settings, making neighborhood ministries less desirable.
  • It’s not our fault that leadership has been just as unprepared for changes in society as we were.
  • It’s not our fault that the Church, despite a strong start in the Reformation, managed to sit out the Renaissance and stayed mired in the Middle Ages for the last 500 years.

Now that we are in a new age yet to be named (the Information Age?, the Digital Age? the Age of Globalization?) we’re all playing catch up.

In the hierarchical past, this meant creating a position headed by a well-paid think tank leader with an alphabet of credentials after his name. It meant funding an office with a staff, providing an adequate budget for developing resources, allowing three to five years for development, and the creation of a network to implement resulting initiatives. Implementation would be easy because all churches would be alike, waiting for answers to their problems to be delivered to them. After all, there would be nowhere else for them to turn.

Today, we are standing at the door of the future. The answers will come by inspiring community. There will be much less need for a centralized office of any sort.

The church of the future will be led by a conductor who stands at the podium, signals the opening downbeat and walks away, allowing the musicians to get their cues from one another, to take off in an imaginative riff, to return to the group to enjoy another artist’s take.

Welcome to the Information Age, the Age of Social Media, the Age of Globalization. It’s all coming together just in time to save the mainline church . . . if the mainline church is paying attention.

There is a lot of rethinking that needs to be done. Lay people might be best equipped to lead the way!

photo credit: DeusXFlorida via photopin cc
02 Apr 2012

Facebook Changes the Rules in Two Days

For churches using Facebook:

As of April 1, all Facebook users will have to conform to new Facebook guidelines.

The biggest change is that the Timeline feature will be incorporated across the board. You must create a banner. Facebook calls it a cover photo. You have two days to do it!

So go into Photoshop or your imaging program and create a file 851 pixels wide and 315 pixels tall.

Add the name of your church at least and think about what else you can do with the banner.

Facebook has new rules about this.

The biggest “don’t” for churches is DON’T include any contact information on the banner. NO website address. NO Address. NO Phone.

Also: You cannot use a Call to Action. That means you cannot say “Visit us,” “Come to” or “Give to.” You can say “We welcome you.”

Just give basic facts: The Who, What, When and Where and Why. Telling How might be considered a Call to Action.

You can include:

  • Mission Statement
  • Service Times
  • Programs or Events
  • Event Times and Places
  • Pastor Names

Your site can be taken down if you do not comply.

Here is the banner we created. Note: We put the programs we emphasize on our site and used the basic words and imagery of our web site. It won’t be hard for anyone to find us in  a search engine. And we are doing this without breaking the Facebook rules.

There are more changes afoot. We’ll cover them later! Get to work on your timeline cover photo!

29 Mar 2012

The Role of Facebook in Christian Community

We have not advocated that churches, as a body, rely on Facebook. Our main reasons are the intimate nature of Facebook and the need to monitor it, both of which we think present challenges for churches and are best managed individual to individual — not institution on behalf of an individual.

But the fact is, most of your church members are probably on Facebook. We can advise and encourage individuals to use Facebook in a loving way — which will strengthen Christian community on or off the Social Media grid.

HeartYourChurch web blogger, Jason Stambaugh, shared his experience on Facebook when he recently reported the death of his mother. We extend our sympathy to Jason and his family and thank him for sharing with us and so many other “strangers.”

Jason’s blog post is an intimate account of his feelings on “pressing the button” to share his personal tragedy. It is worth a read.

He ends his post with four suggestions on the use of Facebook when sharing personal news.

(1) Like the post and leave a comment. By liking and commenting, you are helping to circle that person and their family with love.

(2) Share the post or link with your own personal message. I shared a link containing information about my Mother’s viewing and funeral. A handful of people reshared that link with a personal message about my Mom. Not only did I appreciate that they were helping me spread the word, I really enjoyed seeing what they had to say.

(3) Send the person a message. With so many likes and comments flowing in, it was hard to keep track of what everyone was saying. About a dozen or so people sent me Facebook messages that I received directly, like an email. They were easier to read and keep track of. If you have something you’d really like to share with the bereaved, send them a message.

(4) Do something.  Follow up your like, comment or message with an action. Whether it’s attending the viewing or funeral, sending a card or making a casserole, it will mean a lot to the person and/or family. The follow-up action makes your words “mean” something.

The last point is the most important. Facebook in the Church cannot replace the loving touch, the soft shoulder, the warm embrace, a hand held in prayer or the sympathetic tear. It sounds so old-fashioned, but we must remember to send a card, flowers, or deliver a hot-dish to the family—and attend the funeral.

Share this with your Facebook-loving congregants.

photo credit: John-Morgan via photopin cc
28 Mar 2012

Using the Internet to Reach the Person Next Door

Anyone with adolescents in the house has witnessed the scene where two or three young people are huddled in the rec room, each with his or her own cellphone or laptop, intently texting or instant messaging each other. Their eyes never meet unless something strikes them as funny and then heads fly back with youthful, exuberant laughter. Hearing that volcanic laughter rise out of silence will take adults by surprise. It is representative of just how engrained social media has become in the lives of more and more people.

Now Social Media is being used in this way by the church.

Pastors can use social media to reach their members and some may enjoy it. Be careful though. Social media such as Facebook are very public and people are still very private on matters of personal faith. A scan of some congregational Facebook pages can reveal all kinds of unsettling personal information.

Nevertheless, Social Media is a tool and according to this article, some pastors are starting to use it. As interesting as this article is, the comments that follow add more dimension, noting that it is not unusual for congregational social media to attract worldwide attention. That realization must be kept in mind at all times!

2×2 uses blogging as the hub of its social media outreach. We “meet” on the blog and correspond by email. We have befriended congregations in Pakistan and Kenya with weekly exchanges of news and mission. We ask permission before publishing anything about our friendship on our web site. We also have regular exchanges with churches across the United States and Australia. Few of them are of our own denomination, but that hasn’t mattered.

We don’t do this on Facebook. It’s too public and freedom of religion hasn’t reached every corner of the world.

It’s still a bit odd. There is a feeling of privacy when there really is none. An innocent exchange could cause trouble.

Worldwide dynamics are going to change the church. Congregations no longer need to wait a year or two to hear a Temple Talk from a sponsored missionary home on furlough. They can follow the work and ministry daily online. This will be a strength of the emerging church. Ironically, it will weaken the structure of the church while it makes the church stronger.

photo credit: Mike Licht, NotionsCapital.com via photopin cc

21 Mar 2012

Ideas for Churches to Blog About in April

Here are some ideas to help keep your blog active next month. Start writing now!

April begins with Easter but most of your writing about Easter should have happened in March.

Recap your congregation’s Easter. Include photos or video.

Explore weekly scriptures and themes:

April 15, 2012
Acts 4:32-35  •  Psalm 133  •  1 John 1:1–2:2  •  John 20:19-31

The theme of the second Sunday of Easter is fellowship. The first lesson deals with the distribution of wealth among the early Christians. The Psalm continues the theme: “How very good and pleasant it is when kindred live together in unity!” The apostle John also talks about the importance of fellowship in Jesus. His discourse shifts to a discussion on sin and includes the familiar words of confession used in many liturgies. The Gospel story is the Thomas, the Doubter, story which concludes with one of the first Christian creeds, “My Lord and my God!”

Write about your congregation’s fellowship outreach and how your congregation works together.

April 22, 201
Acts 3:12-19  •  Psalm 4  •  1 John 3:1-7  •  Luke 24:36b-48

The impact of Jesus and the Resurrection is a theme of third Sunday of Easter. Sin is overcome by forgiveness and Jesus’ sacrifice. The Gospel is another story about a visit from the resurrected Christ, one where he proves his return to human form by eating fish with his disciples.

April 27, 2012
Acts 4:5-12  •  Psalm 23  •  1 John 3:16-24  •  John 10:11-18

The theme for the fourth Sunday of Easter is Good Shepherd Sunday. Explore some art and poetry based on the 23rd Psalm. Several well-known hymns parallel the verses of the psalm. Write about the hymn history of these or other Easter season hymns. The sacrifice of the shepherd, founded in love and caring, can be explored. What examples of this type of love can you find in your ministry?

April 4 is the anniversary of the assassination of Martin Luther King, Jr.
April 14 is the anniversary of Lincoln’s death. Tie the two together.

April 15 is the tax filing deadline in the United States. Tie the need to fund our government with the need to fund our church.

April is Autism Awareness Month. Explore ministry to families with autism.

April is Poetry Month. Feature some religious poetry. Hymn lyrics count.

April 22 is Earth Day. Write about stewardship of the earth. Tie it to service projects.

Look ahead to Pentecost. Will you have a confirmation or first communion class? Feature the class members.

School activities and celebrations peak toward the end of the month. Are there concerts, plays or picnics your members might like to support?

Does your congregation have graduates to honor?

Many churches/denominations have spring convocations. Include news or explore issues that will be discussed.

Start promoting your Vacation Bible School. Write about the theme or any events. Interview teachers about why they are willing to teach.

Start promoting your Church Camp.

Review the activities of various church committees and groups. Ask them to guest post!

20 Mar 2012

5 Ways Social Media Will Change Your Church’s Life

If your congregation wisely chooses to invest time and passion in social media, be prepared for many things to change. We’re not talking about self-centered Facebook prattle; we’re talking about online interaction that looks outside your parish to the community and, by the nature of the internet, the world.

This may be the hardest thing for the Church to grasp. The internet connects individuals with the world. There is no intermediary. No church council, no pastor, no synod or its equivalent, no bishop, no national church can control congregational interconnectedness.

This means that congregation’s must be more mindful of  things which may have been neglected. While it is easy to reach the world, one mission of the individual Christian community will become more intense—the care and nurturing of individual Christians.

  1. Congregational Education is vital. A congregation must be confident in knowing who they are and what thy believe if they are to engage neighbors or the world in their mission. This has always been a focus of parish life, but educational components of many churches have been dropped in the last few decades. As long as the focus of congregational life was local, it didn’t seem to matter. This needs a remedy. Education must be intertwined with every activity.
  2. Social Awareness must be nurtured. You will begin to hear from Christians from places you never considered as being Christian. Congregations must understand, for instance, the challenges Christians face in Islamic nations, where Christians can be ostracized from their families or jailed. While freedom of religion is taken for granted by many Americans, some religions maintain cultural holds on their people even IN America.
  3. The Church needs to become attuned to the minute causes of community as well as the big picture. We live in an age where anyone can bring a cause to the public’s attention. Yellow ribbons, pink ribbons, donation cans, something-a-thons become very focused. Keeping up with them will be an ongoing mission challenge.
  4. Personal faith must be deepened. Savvy companies teach every employee that they are a representative of their company culture. The Church needs to foster the same sense of ownership among members. Every member reflects on the congregation. Congregations will want their members to be knowledgeable and engaged as representatives of their church.
  5. The biggest change is that many congregations will be able to rebound from survival mode and see themselves as important. Their interconnectedness will give them energy, resources and renewed purpose.
19 Mar 2012

LinkedIn Can Help Church Pros Connect . . . If They Use It

LinkedIn is a powerful networking tool similar to Facebook but with a professional focus.

It packs a powerful punch for anyone wanting to connect with people in a specific sphere of interest. You can use LinkedIn to find professionals who might be willing to help you. Say, for instance, you are looking for someone who has worked in ministry with disabled people or who can preach in Arabic. You can look for people with those specific skills.

Conversely, you might have a skill you feel is underused. You can feature your special interest in your profile.

LinkdIn is an “opt-in” medium. The user chooses to particpate in the online community. Users can look for connections, accept referrals, and ask for introductions.

LinkedIn users can join groups . . . also entirely opt-in. Professionals can only connect by getting someone they already know to introduce them. Even then, the person of interest must accept and initiate any resulting communication.

It’s a fairly safe way to form relationships with peers that can be helpful in your work.

One would think that anyone going to the trouble to complete a LinkedIn profile would be serious about using this amazing networking tool. Most groups are filled with names willing to be found or to help others in their searches.

2×2 found a very odd exception. We looked at a group formed around a Protestant denomination. The group had hundreds of members with very detailed profiles. Most of them had their identities shielded!

What a waste of communication potential!

Again, the Church fails to understand how the tools of today’s world can be used in mission. What are church LinkedIn members afraid of? Why bother joining a professional network and then back away from any ability to take advantage of its potential?

It’s crazy! Back to the cloister!

photo credit: JeremyMP [Catching Up] via photopin cc
15 Mar 2012

Should Churches and Pastors Be on Facebook?

Facebook vs Blogging

A year or so ago announcing your presence on Facebook was the latest craze. Many Church leaders tried this route as congregations and regional bodies added Facebook pages.

We visited the Facebook page of one prominent church leader. It started with a hesitant attempt to engage the flock. Within one year, the Facebook page had deteriorated to nothing but announcements of press releases. One young person had posted a deep concern on the “wall.” The answer received to that post was obviously written by a staff person, someone monitoring this prominent leader’s Facebook page — a digital age blow off.

That points to a real danger of church engagement on Facebook. People reaching out expect a caring person online waiting to hear them and willing to answer. They expect the Facebook owner to be reading what they write and they expect that person to respond when they’ve invited the inquiry. A digital blow-off from a third party, offered days later, has the power to devastate.

People will sense phoniness and turn to active forums that really ARE listening and engaging.

As proof . . . after one year this church leader had NO friends and few followers. So what was the point of the big Facebook announcement?

Facebook requires more daily attention and commitment — more time than most church leaders are able or willing to give.

We visited dozens of congregational Facebook pages . . . again . . . mostly press release type announcements with no real engagement. Most had very little activity.

This is why we recommend that congregations enter Social Media through blogging. You can develop your pace and control the content much more easily. People can engage just as they do on Facebook, but are likely to be more thoughtful about it and more willing to wait a day or so for a response.

There is some value to being on Facebook. You can feed your posts through the various Social Media outlets and get some traffic benefits. But it is hardly worth the fanfare of announcing it.

If you make a big announcement about your Facebook page and then doing nothing with it, it is like crying Wolf. Don’t say it if you don’t intend to play it!

photo credit: {Guerrilla Futures | Jason Tester} via photopin cc
08 Mar 2012

How Do Church Leaders Find Time for Social Media?

As we noted in our latest Social Media post, finding the time for social media is the biggest hurdle for churches in acclimating to the digital world.

“Church” has been done the same way for centuries. People entering ministry have expectations for how they will spend their time when they are called to a parish. Something like this: Monday will be spent on office housekeeping and reflection in preparation for next week’s sermon. Parish calls are made on Tuesdays and Thursdays. Wednesday is bulletin day and Bible study, choir practice or some other group activity. A few hours of Thursday might be spent with colleagues over lunch. Meetings will be scattered throughout the week. Friday is for polishing the sermon. There are always emergencies. And one of these days is a day off.

Time must be found. Social Media is simply too powerful to ignore. If you are serving an aging congregation it is all the more vital. Your older members may be willing to forego it, but the current coming-of-age generation — Generation Y — lives with their cell phones epoxied to their palms. If you want your church to have a future, you MUST speak the language and use the tools of the future.

How do you make the time?

There is no doubt it will be hard to adjust the routine. It is an adjustment for everyone! We suggest a two-pronged approach:

  1. Set aside 30 minutes a day for social media. Start your day with it. End your day with it or follow your lunch break with it. Make it a routine.
  2. Let others help.

Carving out a half-hour may be the easiest of the two steps to take, especially after you begin to see results. In our experience that took six months of daily posting to grow readership to our current average of 50 readers a day and a thousand each month. Warning: A half hour is a start. You will find Social Media so compelling that it will become more vital to your church community.

The second part — letting others help — is a major shift in church structure but it is going to happen. Top-down church leadership is quickly becoming a thing of the past. If people do not have a voice in their churches they will fill their lives with things that engage them.

This adds a new church emphasis for which your social media can be a tool. Education. You want members engaging in online religious issues to be knowledgeable. Many churches have neglected education. Use Social Media to break that cycle. We’ll address this in our next Social Media post.

photo credit: ebby via photopin cc
03 Mar 2012