4/7InkzHVUEQeEdU9vpc1tikzEhChrKmPfvXI-FSDBrBQ

Social Media

Encouraging Social Media Engagement in Congregations

Among the most frequently asked questions among new bloggers/social media practitioners is “How do we get people to “like” us or “comment.”

This is particularly difficult in the church setting because Social Media breaks a 2000-year-old tradition. Preachers preach. Congregants listen. Traditional communication is one way.

If pastors are encouraging parishioners to voice theological thoughts in public, they are asking people to make a major change in their spiritual relationships with God, the Church, and with other people. They may feel awkward, vulnerable or unqualified. This will take time.

Encouraging religious dialog among the laity is a worthwhile goal and long, long overdue. Trust must be established. Confidence must be built. Faith must be prepared for inevitable challenges. It’s a tall order and not to be rushed.

Here are some ideas.

  • Start with younger members. They are closer to their confirmation years and much more comfortable with social media, although many do not see it as a place for serious thought. Still, they are a most likely to consider it. The challenge will be to build their confidence to speak outside their circle of peers.
  • Prime the pump. Ask three people to write a blog or start a conversation on Facebook. Help them. Teach them. Guide them.
  • Engage the congregation or forum group in conversation about the online dialog and specifically ask some of them to share their insights on line. You can lead the way with your own “like” or comment.
  • Create an online poll asking questions that the posts raised. This is an easy first online engagement for people. It’s anonymous but people can see how it works.
  • Repeat this cycle monthly or quarterly or as topics arise in your community or congregation.

One more idea:

Blogging Roundtable

Have a blog roundtable. Sometimes these are called blog carnivals. It’s a new idea so you can choose any name you like. Make it fun. Blogging rodeo? Blogging round-up? Blogfest?

Ask several or many people to write on a given topic and submit a 500-word or less post in email, text or document format. Post an introductory blog to present the topic and explain the roundtable concept. Set a deadline about 10 days away. Do some behind the scenes nudging to make sure you have at least a few responses. Run a few tickler posts on the topic to get mental juices flowing. On the appointed day, publish ALL the posts at once and encourage participants and readers to mix, match and compare. You might even run a “like” contest or poll to see which ideas resonate best.

This could help rally people and engage them in a fun way.

photo credit: lovestruck. via photopin cc

23 Feb 2012

Does Social Media Threaten the Future of the Organized Church?

A veteran parish pastor, now retired, loves to tell the story of a conversation he had many years ago with a young adult congregant who was drifting away from church after years of faithful attendance as a child.

“I don’t believe in organized religion,” the young woman said. The pastor quipped, “Do you prefer disorganized religion?”

Today, that pastor could safely quip, “Not to worry! There is no such thing as organized religion.”

The organized Church is unraveling.

The Roman Catholic Church, the paradigm of structure, is scrambling to bolster its traditional teachings against changing popular sentiment and practices. Its hierarchical structure is threatened by disinterest. There are fewer candidates for priesthood and religious orders. That means the power of the hierarchy is made available to fewer candidates, leaving weaker talent to rise to the top. It should be no surprise that scandal has followed. Without the traditional pool of workers to staff parishes, the foundations of parish traditions — the schools — are closing or merging. They may be more economic but will struggle to provide the parish identity which parishioners value as highly as the quality of education.

Protestants are not immune. They tend to get less media attention, but they, too, face challenges attracting professional leadership, dwindling support, and their share of scandal.

What does this mean to the average believer?

It means the laity will carry a greater burden in maintaining and administering parishes. They will do so with negligible support from any hierarchy. They will be asked to commit  time and resources that begin to outweigh the investment of professional leadership. They will have no support system when there is trouble—and there WILL BE trouble.

As a result, lay Christians will think twice before committing to supporting any congregation. The remaining hierarchy will reward the laity who are strong followers and penalize the laity who step into the leadership void. The faithful will have a tougher time meeting the expectations set for them in healthier days. Since lay involvement is, for the most part, volunteer, they, too, will become fewer in number.

As things deteriorate the blame game will begin. As the stakes get higher, the game will become nastier. The basic tenants of Christianity will be tested.

Much of this prediction is already happening.

If you don’t believe in organized religion, there was never a better time to sign up!

But 2×2 does not like to leave any reader feeling hopeless. While troubling, we view this as growing pains. 

The old structure is crumbling but a new Church is emerging. New life will take root in the ruins of the past.

The internet is rebuilding the foundation of the Church. The laity now have a voice. The hierarchy won’t like it and will try to control it. They will fail.

There are controls, however. The “joy stick” is not in any one person’s hand. We are entering a time when we will be held accountable by one another, not by a hierarchy.

Hang in there, Christians. This is going to get exciting!

photo credit: Denise ~*~ via photopin cc
22 Feb 2012

Google Insights Can Reveal Ministry Opportunity

As we explore and learn social media, we turned this weekend to a fairly new social media tool, Google Insights. This tool measures internet activity revolving around key words.

We plugged in key words of topics that interest us to see if they interest anyone else.

We searched for interest in “social media ministry.” The graph that pops up with amazing speed reflects our experience. We have long known that our readers are interested in this topic.

Goggle Insights Results for "Social Media Ministry"

We plugged in “children’s ministry” and “family ministry.” The results showed a decline in interest — not dramatic but decidedly so-so. We experienced the same results with our posts on ministry for children. We have also noted that ministry to children is neglected in many of the churches we visit.

Then we plugged in “multicultural ministry.” This is a topic that the our denomination has announced is a priority. The Google Insights graph revealed a flat line with sharp and short-lived spikes occurring about annually. There is only sporadic interest in this topic!

Google Insights Results for "Multicultural Ministry"

What does this tell us? There are a few possibilities.

  1. If multicultural ministry is a goal, groundwork must be laid. The Church is starting from scratch with this concept. Awareness of multicultural ministry challenges and opportunities must be promoted.
  2. Multicultural Ministry will be an uphill effort. Measurable success may be a long way off. Success might be fleeting.
  3. Other things concern congregations more. Any effort at Multicultural Ministry is likely to take a back seat.
  4. Leadership must be developed for this type of ministry.

The data fails to inform in some areas. It measures only interest — not need.

Why are there occasional, sharp spikes? Was there some event at that time that raised momentary interest?

The value of these “insights” is in what the Church does with the data.

  • Opportunities must be identified.
  • Churches and leaders must have some training and leadership.
  • Instant results should not be expected.
  • Since, there is so little interest, there is likely little experience. All ideas and efforts need to be given a chance.
12 Feb 2012

The Art of the Video Interview

Why? and How?: An Interviewer’s Best Friends

Who? What? When? Where? Why? and How?

Six questions every video interviewer needs to know.

There are six well-known questions all journalists employ. They are called the five Ws and an H. Who?, What?, When?, Where?, Why? and How?.

The first four are of less value to video interviewers because the answers to the questions do not encourage complete sentences.

  • Who is leading this ministry? Answer: John and Mary Doe.
  • What are the plans? Answer: To help the homeless.
  • When will your event take place? Answer: Friday morning.
  • Where will this happen? Answer: Central Park

That makes for a boring and ineffective video interview. Would you stay tuned?

The last two staple questions can help you turn the first four Ws into dialog. Why and How questions are open-ended. You can get the information you are seeking in the first four Ws by asking good  Why and How questions.

  • How did your group decide on this ministry? Answer: Every Sunday, John and Mary Doe passed a man pushing a shopping cart with all his possessions down the street. At first they didn’t know how to help but  . . .
  • Why did this man’s plight move John and Mary? Answer: They remembered the stories their parents had told them of hard times in the Depression. They were always taught to appreciate God’s blessings and . . . . .
  • How can the neighborhood support you? Answer: You can come to the rally in Central Park next Friday morning at  9 am and be prepared to . . .

You can see how careful wording of questions will elicit colorful, meaningful answers. It just takes a bit of practice. Ask a friend to rehearse with you or stand in front of a mirror and ask yourself your intended questions. Role play the answers. You will quickly learn how to phrase questions to draw good, colorful, story-telling answers.

Make best friends with Why and How and the other four Ws will tag along.

11 Feb 2012

Adding a Video Interview to Your Blog

Posting an interview is a good first step to exploring video on your blog or web site.

Here are some guidelines for beginners. We’ll build later posts on this foundation.

  • Make your guest comfortable in a well-lit spot. Make sure there is enough light on your guest’s face, but don’t worry too much about lighting for now.
  • Frame your shot. We’ve included a few illustrations to show you how to position your interviewee.
  • A seated interviewee will pose less of a challenge for beginners. If you choose to have your guest standing, be prepared to move!
  • Keep backgrounds simple. You don’t need a set. A corner of a room with drapery, non-intrusive wall art or a bookcase is fine. A side-table with a lamp or potted plant is another possibility. If you are in a person’s office, set up the interview at the person’s desk. The background should not distract from your speaker’s message. 

  • Prepare your guest. Engage in conversation before the interview starts to make him or her more comfortable answering questions. You might review the questions in advance.
  • Test your equipment and sound. If you are using an auxiliary microphone, make sure the sound quality is good. This process can help break the ice with your guest. You can make it a little silly. Have your guest recite The Gettysburg Address or sing Mary Had a Little Lamb. This will do wonders to make your guest speak more informally when the real interview starts.
  • Make sure your guest knows the time constraints. If you plan to run your video without editing, pose just one question and let your guest take it from there. Alert him or her in advance that you will give a nonverbal signal when you need to draw the interview to an end. One technique used by some interviewers is to say, “Tell me in one sentence what you think about . . . . ” Your guest will invariably give you three sentences—enough for a nice, short blog interview!
10 Feb 2012

Why Use Video on Your Church Blog?

There is a great answer to this question: video improves the effectiveness of your blog or web site by nearly 700%! Astounding.

If you have an iphone and a computer you have most of what it takes to create videos for your web site. Of course, if you have a video camera, that is also good.

While there are things you can learn to make your videos better and more effective, there is not a great learning curve. We’re going to start exploring this with 2×2.

The advice for getting started:

  • Before you start, plan topics for 10 videos. This will assure that your efforts have direction and you won’t use initial difficulty as an excuse to stay out of the water.
  • Think short topics. Two minutes is a good goal.
  • Create a youtube account and upload your videos. Then link your web site to your youtube site.

That’s it in a nutshell. We’ll explore it more deeply in later posts.

photo credit: Tonymadrid Photography via photopin cc

09 Feb 2012

23 Advantages for Churches Using Social Media

A business web site (businessesgrow.com) recently published a list of 25 non-financial benefits of business blogging.

The list can be adapted to show the benefits of church blogging. Our list is a little shorter. We combined some things. Here goes:

  1. Create a database of answers.
    Seekers and members ask the same questions over and over. The need to have ready answers for most Frequently Asked Questions inspired Luther’s Small Catechism. Archive your answers to the questions you hear most often.
  2. Showcase your workers.
    Shine the spotlight on your volunteers. It is likely to inspire and encourage others.
  3. Integrate your message.
    Your pastor and church leaders create content regularly when they preach and teach. Give their work broader reach.
  4. Help search engines find your church.
    A lively church blog will rank over those annoying listings by the internet version of the phone book yellow pages.
  5. Tell your community why your congregation is different.
    Make your ministry stand out.
  6. Lay the foundation for other forms of communication.
    If you have an active blog, it will be easy to create a newsletter or congregational report. Cut and paste!
  7. Show your face.
    Your blog will reveal your congregation’s personality. Potential visitors will feel like they know you before they cross the threshold. Be assured — visitors today look at web sites first!
  8. Measure your vitality.
    A church with an active blog is proving they are engaged in the community with relevant and purposeful activity.
  9. Good public relations.
    Churches always have trouble attracting the attention of the press. If your blog has good community content, your local papers will find you.
  10. A quick and easy way to communicate with your current membership.
    If your members subscribe to your blog, they will get an immediate notification of breaking news. No need for the phone chain. Just don’t abuse it if you want to keep your followers.
  11. Engage your congregation.
    This may take some patient nurturing, but your congregation’s blog can become a place for congregational interaction and provide valuable feedback to your leaders.
  12. Ask questions.
    How many vestry or council meetings are spent debating what the congregation wants? With a congregational blog, you can ask them. Pose a question two weeks before a meeting and see what people have to say. If you want to keep this a valuable tool, be prepared to listen to the answers and respond wisely.
  13. Crisis management.
    You do not have to rely on anyone else to supply facts about your ministry. You can tell your OWN story! When a controversial decision is reached, use your blog to help the disgruntled understand. If your denomination is in the news, add your slant to the public issue.
  14. Forum for ideas.
    Again, this will take some nurturing, but foster the sharing of mission ideas. If people know they can make a difference, they will speak up. Be prepared to respond to ideas. No one likes to put their thoughts on the line only to be ignored.
  15. Give your leaders a platform.
    If their ideas are good, they will catch the attention both within and outside your community. That’s giving your church new reach and authority!
  16. Segmentation.
    This is something we don’t think about in the church. We like to think of ourselves as being “one.” There are, however, sub-interests within any united congregation. With the internet you can address these without leaving anyone out. In the business world it’s called “market segmentation.” In the church, it might mean directing some blog posts or creating a separate page or category within your blog for singles, youth, church musicians, daycare parents or Sunday School teachers.
  17. Identify advocates.
    An active blog will create “fans.” It’s nice to have supporters and know who they are!
  18. Inexpensive way to keep connected.
    You can gently remind your audience of upcoming events without the time to make phone calls or incur the cost of sending letters or postcards.
  19. Measure controversial issues.
    Should you change the time of worship this summer? You can debate this in a vacuum OR poll your members on your blog.
  20. Create a volume of work.
    Your blog will create your congregation’s history. Take your posts and create a quarterly or annual report. Your loyal members are likely to purchase an “annual” if you make printed copies available and include lots of photos.
  21. Network.
    Your blog can help you find people with special skills for a variety of needs from programming to building maintenance. Vendors may even be willing to contribute or discount services if you give them a plug and a link on your blog.
  22. Connect with people on an emotional level.
    Most congregational publications are fairly dry. Blogs can come to life with good story-telling, photos and video.
  23. Prove to your community that you understand today’s world. 
08 Feb 2012

Comments in Social Media vs Contact Information

2×2 is an experimental site in a fairly new medium, so we are learning along with everyone else. A recent real life lesson is teaching us the difference between “comments” as a way to interact vs actually posting contact information.

2×2 was launched in February of 2011. It is built on a blogging platform, so comments have always been possible. We had not included obvious phone numbers or emails. We thought the comment mechanism was the way interested people would reach us.

Our overall goal is to create helpful dialog on issues which affect small church ministry but are not often discussed. How that happens is up to our readers! While we have always invited comments, “getting comments” has never been a goal as it is among many bloggers.

We have followed analytics on our site since about June and we knew that we were getting many international “hits.” We had no way to measure whether or not they were quality hits or accidental surfing hits.

About a week ago, a reader wrote to us via a comment asking for contact information. We immediately responded by posting a contact name and number in the sidebar. We have been in regular communication since. We have begun to hear from others as well — not on the site — but via email and telephone.

Our emails are proving that we do, indeed, have a national and international following that is beginning to put us in direct contact with ministries we would have never known about years ago.

This morning we had a detailed email from a ministry in Pakistan, thanking us for our web site. The pastor sent us links to their ministry site and asked for our prayers.

Was it coincidence that a 2×2/Redeemer member suggested last week that the 2×2 web site begin to include a prayer list? Probably not.

2×2 is a place for sharing about ministry and we will always be glad to feature ministry news that will benefit the labors of other small Christian communities. We will consider linking to any ministry that sends us information to verify their ministry efforts.

And, of course, we will add your ministry to our soon to be published prayer list.

Lesson to be learned: Comments are nice, but communication is better!

19 Jan 2012

How to Choose A Community Manager for Your Congregation

Community Manager? What’s that?

Community Managers coordinate the various Social Media used by your church, whether it be the blog, Facebook, Twitter or the web site. It’s a new job description even within the corporate world. Churches using the internet will need to address this new societal role as well. Within a decade, this may be one of the standard church positions along with pastor, sexton, music director, organist, or youth leader.

Social Media is a powerful ministry tool which must be managed to be effective. It is not enough to simply advertise that you are on the web or have a Facebook page. These are tools that must be used in real time!

Our Ambassadors have explored the Facebook presence of a number of churches we visited. Most have very little interaction on their Facebook pages. We were surprised to see that one of the smallest churches had a much higher “edge rank” than larger churches. It was not surprising to us that this church had impressed us with their connectedness to their neighborhood even before we saw their internet stats.

In contrast, a denominational internet presence can reveal very little interaction with readers — typically a few posts in the months after the site was announced and not much but announcements from the denomination since.

We are all learning to use this new tool.

As you develop your internet usage, think about the day when you might need someone to coordinate  things. Social Media must be managed. It is a role which is important enough to fund and can promise a measurable return on investment (to borrow a business term).

  • A Community Manager must be a social person. Look for a person who would be interacting with members and visitors even without the internet.
  • A Community Manager must have good communication skills. He or she will be writing a lot and the ability to express your church values clearly and accurately is paramount.
  • A Community Manager must be nice. People won’t interact with an authoritarian, judgmental, didactic or sarcastic moderator. The church forum is not a place to show cleverness but concern.
  • A Community Manager must care and be prepared to act on their concern. If people pose a problem to your church on its internet forums, they are looking for more than offers of prayer. A Community Manager must be prepared to channel important inquiries to appropriate leaders for action. Some action must be taken or your internet presence will become dormant.
  • A Community Manager must be able to work with many people. The information gleaned from the internet must be channeled to others.
  • A Community Manager must be flexible. This is territory where the best planning can go out the window at any time. Planning is important, but the ability to respond to the realities of the present is also vital.
  • A Community Manager must like technology. They don’t have to come into the role as an expert on all the resources and techniques available (no one in this field knows it all!), but they must embrace learning, be willing to become engaged with online experts and communities and adapt as things change…and that is often! They must be willing to try ideas an honestly measure their effect. They cannot be tied to one medium. Facebook might work best with one community. Twitter might be more effective in another. Blogging might work with all.
  • A Community Manager must reflect the values of your church.  He or she may be the first person outsiders come to know. Of course, every member is a face of the church, but the Community Manager will be in the spotlight.
07 Dec 2011

6 Reasons for Pastors and Congregations to Blog


Our Ambassadors study web sites as we prepare for visits. A few have snappy web sites or adequate, static sites. Some have barely functioning web sites. A surprising number have no internet presence whatsoever.

Now and then we come across a web site that features a Pastor’s Blog. This raises our interest. Blogging is a passion of 2×2’s. We have come to expect disappointment. The blogs are often no more than a few posts, months apart, and the most recent post is often years old. The blog posts tend to be personal musings aimed at the congregation’s existing community. No wonder they ran out of steam!

Ministry opportunity is being lost! Pastors should blog. Congregations should blog. Here’s why:

  1. Blogging is team work. Maintaining and growing a blog is work that should be shared. Working together on developing a good congregational blog will help your members and leaders bond, build community, and find ministry and mission opportunities.
  2. Blogging provides direction. Blogging is a tool to help your congregation stay connected with the people you serve. Posting content several times a week is good lubrication to keep your ministry from getting rusty. You will be looking constantly for issues to address. You will meet new people and organizations. Who knows how this could impact your ministry?
  3. Blogging builds trust. Bloggers wear their hearts on their sleeves. Publishing daily in a forum where your thinking can be challenged as easily as applauded keeps your thinking grounded. Readers will notice, respect and trust that you have others’ interests at heart.
  4. Blogging helps you reach out. Blogs help seekers find you. This won’t happen with four posts a year though! You need to treat your blog with the same importance you treat the preparation of a sermon or worship service. It is likely that it will be read by many times the number of people who attend worship! (2×2 started our blog nine months ago. We now have 100-150 new readers every week!)
  5. Blogging expands your point of view. Blogs allow for interaction. Your readers can comment on the ideas you present. Commenters influence the dialogue. They may applaud your efforts; they may point you in a different direction. Good bloggers listen and respond to all legitimate comments whether they agree or not.
  6. Blogging returns us to Christ’s approach to outreach. Congregations often exist with a fairly narrow focus on the world, fashioning ministries around tradition and doctrine. Outreach efforts often focus on trying to find people who fit into the community culture as it already exists, with thinking that mirrors their own. In contrast, Christ’s approach was to build upon encounters with the least likely prospects. With disciples grumbling in the background, Christ approached lepers, the possessed, children, women, criminals, rulers, church authorities and outcasts.

There is power and momentum in blogging. It takes work, but it is work that can  bear fruit and multiply.

04 Dec 2011