Twitter and Blogs Go Hand in Hand
As you become accustomed to using Twitter, you will want to connect with your following in other ways.
This is where having a blog comes in. It is a place to assemble your Twitter congregation. On your blog you can elaborate on your Twitter message. Your Twitter efforts should interest people in knowing more. Send them to your blog.
Blogs are not difficult to set up, but they do require some discipline to maintain. Many churches build their web sites on blogging platforms but they do not use the features that make blogs so powerful — the ability to attract followers and interact with them.
We’ve written a lot about blogging on this web site. Type “blog” within the site search box on the right to find articles. Or go to the Social Media Category.
For now, here are some tips to refresh about blogging.
- Use your own voice.
- Blog with consistency. If you blog once or twice a week, keep it up. We recommend twice a week to start. Things start to happen when you blog daily, but it is a time commitment. Oddly, though, it gets easier the more you post. When blogging, once or twice a week seems like a chore. Blogging every day is a habit!
- Write about things of interest to others beyond your immediate congregation. If you write about things in your community, you will attract community attention. If you write about yourself, you will interest only a few of your members. You will get discouraged and quit because you will conclude early on that it is a waste of time.
- Give your efforts a year before measuring worth. It takes six months to start getting traffic and and meaningful growth takes more than a year. Can you think of a better way to attract 1000 followers in a year’s time?
- Aim for 200 to 500 words.
- Use images. They attract attention and are an additional way to communicate. Images are available online. They are often free with a link required. We uses photopin.com.
Again, we’ve written many posts on this topic. Dig around.